Aaron has over 10 years’ experience of Analytics/CRM/Email marketing within US professional sport teams. Aaron was the Oakland Raiders’ Database Marketing Manager from 2007-2009 where he ran their CRM and email marketing groups. In 2009, Aaron shifted to NHL’s Los Angeles Kings in a similar role. Since 2012, Aaron has progressively taken on more responsibilities with AEG Sports (the LA Kings’ parent company), become more involved in analytics, reporting, modelling and forecasting and has led those groups ever since.
In his current role as AEG Sports’ VP of Digital Strategy & Analytics, Aaron manages CRM, Email Marketing, Analytics, Ticket Operations, IT, and Digital. Aaron has a MA (Statistics) from Boston University and a MBA from Arizona’s State University’s W.P.Carey School of Business.