Sports Fan Summit showcases the future, through Augmented Reality and Virtual Reality - 29 June 2017

  • 6/29/2017 5:04:00 PM
Find out why the Olympic Games, NBA, MLB, Intel, Facebook, Snapchat, Nintendo, Google and Alibaba are investing billions into Augmented Reality and Virtual Reality. Reflecting its growing importance, Augmented Reality and Virtual Reality has been added to the agenda at the Sports Fan Summit (Monday 10th July through to 13th July). Sport marketing & management professionals will discuss what this new reality may deliver, for sports fans, clubs, events, leagues and for sponsoring brands. How...
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For Cubs, a night to savor a historic year - 29 May 2017

As the 2017 Sports Business Awards concluded last week in New York, a night dominated by the Chicago Cubs’ historic success last year, the room was filled with sounds of Eddie Vedder’s “All The Way.” The Pearl Jam frontman’s song, first performed a decade ago before Tom Ricketts and his family purchased the Cubs, is a hopeful, yearning ode for his beloved but long-suffering team.But on this night, the song instead became the soundtrack of a celebratory victory lap for what has become one of...
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108 Years In The Making, Chicago Cubs's Allen Hermeling is the Commercial Keynote at the 2017 Sports Fan Summit

  • 4/24/2017 9:45:00 AM
Allen Hermeling is the Chicago Cubs' Senior Director of Corporate Partnerships and the Commercial Keynote at the 2017 Sports Fan Summit. Allen has doubled the Cubs' partnership revenue since September since 2013 while reducing their total number of partners by 20%. To read more about Allen and the Cubs' partnerships, then CLICK HERE.The revenue growth mentioned above has been achieved primarily through the Cubs' Legacy Partners strategy of fewer but more impactful partnerships coupled with a gre...
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PREDICTION: A Dolphin will be sighted in the Melbourne Cricket Ground in early July - A news story about Anthony Mozzicato

Back in 2013, the Miami Dolphins’ Wayne Partello was considered by many Sports Fan Summit delegates as being that years’ best Keynote speaker. Following on from Wayne, Anthony Mozzicato, Director of Guest Services for the Miami Dolphins & Hard Rock Stadium will deliver the Venue Keynote at the 2017 Sports Fan Summit at the MCG in Melbourne. Anthony will bring to the conference a unique look into the world of guest services and in-stadium experiences. Anthony has over eight years of exper...
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Mozzicato’s Guest Experience Fundamentals - A news story about Anthony Mozzicato

Anthony Mozzicato has worked across a variety of sporting codes and stadiums in the US: ‘I started off in College Athletics then I went to Kansas City to open the new Major League Soccer Stadium, Sporting Park, after two years doing some good things there with great staff, I got kidnapped by the Kansas City Royals and I was there for almost four years and now I’m here in Miami with the Dolphins’ What translates across Anthony’s experience in these different sporting arenas is the fundament...
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A Royals Rescue - A news story about Anthony Mozzicato

 Miami Dolphins’ Director of Guest Experience Anthony Mozzicato has seen it all when it comes to managing the ins and outs of the match day experience. He can even include ‘Puppy Rescuer’ to his resume. When working for the Kansas City Royals in mid-2016, a story emerged when a helpless pup was discovered in the stadium carpark on a hot day. According to, the poor puppy was spotted in the car by a fan as he was leaving the game during the eighth inning. The car window was cracked, ...
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2017 Sports Fan Summit launched

Your browser does not support the audio element. The 2017 Sports Fan Summit will be held in Melbourne on 10-12 July 2017. As in previous years, all sessions focus on fan development, fan engagement and fan experience; considering those topics from a number of different ‘lens’. There will be presentations from the perspective of a number of different disciplines (Leadership/Organisation Focus, Data & Analytics, Branding & Marketing, Fan Development, Fan Engagement, Ticketing &...
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