Allen Hermeling is the Chicago Cubs' Senior Director of Corporate Partnerships and the Commercial Keynote at the 2017 Sports Fan Summit. Allen has doubled the Cubs' partnership revenue since September since 2013 while reducing their total number of partners by 20%. To read more about Allen and the Cubs' partnerships, then CLICK HERE.
The revenue growth mentioned above has been achieved primarily through the Cubs' Legacy Partners strategy of fewer but more impactful partnerships coupled with a greater focus on activation).
To read a very interesting article about how several Legacy Partners and others have leveraged the Cubs' 2016 World Series triumph then CLICK HERE.
CLICK HERE or on the image to left to watch the funniest moments of the Cubs' visit to The White House (just a few days before President Obama left office).
Championship Rings are a fundamental part of the US Major Leagues; typically awarded not only to players but also key staff members. In a creative twist, the Cubs undertook an online competition amongst thir fans to select 20 Ring Bearers to play their part in the Ceremony. To learn more about this great fan engagement idea, then click on the image of Allen's ring or CLICK HERE.