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FanThreeSixty improving fan experiences - 28 March 2017

FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to understand all ...
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FanThreeSixty acquires assets of award-winning software company to create unprecedented business intelligence for sports and entertainment clients - 24 March 2017

FanThreeSixty has acquired assets of StepOne, Inc., including its patented software featuring leading-edge data intelligence, analytics, automation and a revolutionary recommendation engine. With this acquisition, FanThreeSixty will accelerate the development of a proprietary business intelligence layer specifically designed for use by clients within sports and entertainment.  This layer will be offered as an enhancement to the core capabilities associated with the FanThreeSixty platform,...
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Learn how SMI uses FanThreeSixty to expand its fanbase and run effective sales campaigns - 6 March 2017

HELPING THE LEADER IN AMERICAN MOTORSPORTS ENTERTAINMENT TO: Unite data across its organization Share best practices across its venues Get visibility of new and existing fans Streamline the ticket sales process Enhance fan experience through mobile engagement Speedway Motorsports, Inc. (SMI) is a leading marketer, promoter, and sponsor of motorsports entertainment in the United States. SMI owns and operates eight premier speedway tracks across the country,...
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Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales - 6 March 2017

  After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief overview or click hereto jump to the in-depth case study.   As the owner and operator of eight premier racetracks across the U.S., Speedway Motorsports Inc. had the unique challenge of consolidating fan data across all its tracks to better understand its fans and discover where its successes were. A...
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SeatGeek and FanThreeSixty partner to help teams better understand their fans - 21 September 2016

September 21, 2016   Agreement enables SeatGeek Open primary clients to maximize their ability to identify and engage fans through FanThreeSixty platform.   Leading fan engagement platform FanThreeSixty and ticketing industry leader SeatGeek today announced a multiyear partnership, through which FanThreeSixty will integrate with SeatGeek Open, SeatGeek’s newly launched primary ticketing product. The agreement also makes FanThreeSixty an official Integrated Development Partner of Sea...
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Allianz Stadium wins global award for fan engagement technology - 3 June 2016

Congratulations to FanThreeSixty partner, Allianz Stadium for winning the 2016 StadiumBusiness Award in Venue Technology for its fan engagement technology. Located in Sydney, Australia at the Sydney Cricket Ground, Allianz Stadium is one of the country's premier sporting and entertainment venues. TheStadiumBusiness posted, "Two years and A$20m later, Allianz Stadium has established a new benchmark for stadium tech integrations built around a rigorous, multi-stakeholder approach to evaluat...
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FanThreeSixty expands executive team, announces new Chief Sales Officer - 3 May 2016

Dedicated global sales focus designed to fuel company growth and expansion FanThreeSixty announces that sales veteran Dennis Cunningham will join the company as Chief Sales Officer, effective May 3, 2016. As a member of FanThreeSixty’s executive team, Cunningham will be responsible for all global sales and business development strategies, and building the company’s sales team. This new position is designed to further drive FanThreeSixty’s market expansion in a rapidly evolving sports ...
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FanThreeSixty named winner of EVS C-Cast APPlied Challenge - 21 March 2016

EVS, the leading provider of live video technology for broadcast and new media productions, has selected FanThreeSixty as a winner of its 2016 C-Cast APPlied Challenge. The award recognizes FanThreeSixty for developing a new media experience that uses EVS’ C-Cast multimedia distribution platform to change the way fans experience and consume live content. FanThreeSixty was the first sports technology provider in the United States to utilize C-Cast technology to provide on-demand replay...
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How to increase your fan engagement during March Madness - 7 March 2016

March Madness is finally here. This is a time of year like no other. It whips Americans into a frenzy more than any other sporting event, including the Super Bowl. On ESPN alone, more than 70 million brackets are submitted, and March Madness costs employers $1.9 billion in lost productivity. During these three weeks, fandom is at its peak. You now have an expanded universe of casual fans watching, bantering, posting, cheering and purchasing. This month has become a critical time where teams ...
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Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
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Toilets, chocolate and lighting: Cubs' official partners get nontraditional -

The Cubs are pushing to reduce the number of partners they have and make those deals more lucrative. The strategy has resulted in some practical yet nontraditional partnerships. The Chicago Cubs' official hot dog is nearly ubiquitous at Wrigley Field, and some might argue that fans are a little too familiar with the team's official beer, but what about its official grill, hot chocolate or collagen? Let's not forget the team's "Official Water Efficiency Partner," which supplies most of the toilet...
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Golden State Warriors win Social Media with an Assist from re-marketing - 5 May 2016

Key Takeaways ​What? The Golden State Warriors have been dominant on the court. Meanwhile, their social media team has been dominant off the court, netting a 2,900% return on advertising spending via remarketing this season.    So What? Dennis Yu, CTO of Blitz Metrics, who also runs social media advertising, strategy and marketing for the Warriors, said the team's social media and remarketing strategy has helped them attain an ROI of 30-40x.    Now What? "To go back to your...
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Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
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Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
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Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
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Marketing Lessons from the NBA Champion Golden State Warriors - 23 May 2017

  No comments - Leave comment Posted in:Print Issue, Technology     I had the distinct pleasure of spending time with Kenny Lauer, the vice president of marketing and digital for the world-champion Golden State Warriors. Not only were they the best team in the league this year, they are also seen as leaders when it comes to the digital marketing and fan experience. Below are a few insights Lauer shared that may help up your digital marketing game. Finding the R...
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Western Bulldogs partner with Mercedes-Benz Vans Australia - 4 May 2017

In a major off-field coup, the Western Bulldogs have announced a ground-breaking three-year partnership with global automotive manufacturer, Mercedes-Benz Vans Australia. It is the first time the Bulldogs have aligned with an automotive manufacturer, and the first partnership with a major sporting club for Mercedes-Benz Vans Australia. As principal partner for the 2018 season and beyond, the Mercedes Benz-Vans logo will feature on the back of the Bulldogs’ AFL guernsey, with Mission Foods remai...
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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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Chicago Cubs' owners create new sales and marketing firm, Marquee Sports & Entertainment - 2 June 2017

The Chicago Cubs and Chairman Tom Ricketts are extending the scope of their fast-growing business, creating Marquee Sports & Entertainment (MSE) to serve as a centralized sales and marketing agency for the various Ricketts family sports and entertainment assets. MSE, a separate entity from the Cubs or Wrigley Field, will pool the various sales, sponsorship, event and marketing components of the Cubs, Wrigley Rooftops, the new Park at Wrigley, the American Airlines Conference Center in the ...
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American Airlines eliciting smiles with Cubs' star Anthony Rizzo as greeter - 17 April 2017

American Airlines was generating smiles thanks to the carrier's sponsorship deal with the Chicago Cubs and the presence today of Mr. Charisma — aka Chicago Cubs first baseman Anthony Rizzo — at AA Terminal 3 at Chicago's O'Hare International Airport. Rizzo and Cubs teammates pitcher Mike Montgomery and catcher Wilson Contreras were on hand to surprise passengers in a good way by stepping on board arriving AA flights to offer a welcome to Chicago and to provide necessary arrival information. A...
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NHL’s LA Kings and MLS’ LA Galaxy shoot to score with fans - 9 March 2016

The LA Kings and LA Galaxy certainly know about success on the ice and on the pitch. The two-time Stanley Cup winners and five-time MLS Cup Champions are now looking to software from analytics leader SAS to deliver a win in the stands or at home, giving each of their loyal fans more of what they want. Championships are only part of what draws supporters to AEG Sports. The company also owns and operates premier stadiums and high-profile event venues all over the world. For example, the Staples C...
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Aaron LeValley Blog - 3 Key Lessons for Every Digital Marketer - 6 April 2015

Point 1: Build the Case and Prove it With Quick Wins. “The goal is to turn data into information, and information into insight.”
 Carly Fiorina, Former CEO of HP. Obtaining buy-in for a Digital Marketing platform can be difficult within any type of company. From the C-level, when costs seem to outweigh benefits, a loss of motivation can be had, but that’s why you have to make your platforms work for you in your business. Start with building up your case, such as highlighting benefits o...
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Connecting fans to their favorite teams - Hitting the goal on cross-channel campaigns - 12 December 2014

AEG Sports keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy. Published in blogs.adobe.com on 12 December 2014. Author is Mark Boothe 
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The Kings, Stanley Cup & CRM - 20 June 2014

I am a huge New York Rangers hockey fan, so it pained me to watch the L.A. Kings beat up on the Blueshirts to win the NHL’s coveted Stanley Cup. I have to dislike the Kings to some extent based on that fact alone, but I also can’t just dismiss the team’s accomplishments in the past few years, both on and off the ice. On the ice, the Kings did away with the Rangers in five games to take their second NHL title in three years. Not a small feat by any means. Off the ice, the Kings have a great ...
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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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How the LA Kings build their brand through Trash-Tweeting - 18 March 2014

Professional sports franchises typically play it safe when engaging on social media. On Twitter, the formula is simple: Update games, post quotations from player interviews, and offer the occasional behind-the-scenes photo or video. Nothing controversial or edgy. Just lather, rinse, tweet, repeat (and retweet). But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs. In America, the Los An...
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Fans to benefit from new technology partnership - 15 April 2014

  • 5/30/2017 12:36:00 AM
THE Sydney Cricket & Sports Ground Trust, Australia’s premier sports and entertainment precinct which hosted the 2014 Major League Baseball Opening Series, has partnered with Kansas City-based Sporting Innovations (since renamed FanThreeSixty) to deliver an enhanced fan experience throughout its venues. As part of a $197 million redevelopment of the ground’s MA Noble Don Bradman and Dally Messenger stands, the SCG’s technology strategy includes establishing the first fully-connected stadi...
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FanThreeSixty acquires digital customer service firm - 27 March 2017

  • 5/28/2017 11:17:00 PM
Kansas City-based FanThreeSixty LLC acquired the assets of StepOne Inc., which has patented data analytics software. The acquisition of the Texas company, which was named one of the "Top 50 Austin Startups to Watch in 2015" by a tech and startup website, helps FanThreeSixty accelerate its development of business intelligence software for sports and entertainment clients.The StepOne solution features data intelligence, analytics, automation and includes an action recommendation engine. FanThreeS...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Grog police called in as SCG fans embrace bar ordering app AirService - 21 March 2016

Dominic Bressan shut down a bar at the Sydney Cricket Ground in February, and the co-founder of mobile ordering app AirService is proud of it. AirService, which raised $1.5 million in seed capital last September, had been selected by the SCG Trust and its in-stadium mobile app provider, US-based FanThreeSixty, to trial its food-and-beverage ordering plug-in at the Sydney Sevens rugby event. "They'd had problems with the previous app, the notifications didn't work too well an...
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Paul Sergeant joins digital venue experts, PMY Group - 10 May 2016

PMY Group, the architects of the digital revolution occurring at major venues across Australia and New Zealand, have announced the appointment of Paul Sergeant, who served until recently as Chief Executive of Etihad Stadium, to its Board. After three and a half successful years at the helm of Etihad Stadium culminating in the delivery of a summer of events that included the world record breaking UFC193, the Speedway Grand Prix and Royal Edinburgh Military Tattoo, earlier this year Sergeant le...
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Etihad Stadium chief Paul Sergeant resigns - 23 February 2016

THE man who brought Ultimate Fighting Championship to Melbourne has resigned as Etihad Stadium chief executive just weeks before the start of the AFL season. Englishman Paul Sergeant yesterday told staff he was leaving the post after more than three years in the job but did not give a clear reason for his departure. Stadium management ­denied he had tendered his ­resignation because of a scandal. An insider suggested the move was more likely linked to him “not being enough of ...
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World Speedway comes to Melbourne - 24 October 2015

THE 2015 FIM Speedway World Champion will be crowned at Melbourne’s Etihad Stadium on October 24. The deal between BSI Speedway, the rights holder of the FIM Speedway Grand Prix (SGP) series, and Etihad Stadium is for five years, which means the event will be held at the state-of-the-art multi-purpose stadium until 2019. The last time world speedway came to Australia was 2002 in Sydney. Tickets for the event go on sale at 9:00am on Friday, October 10, starting from $49 for adults and $24.50 f...
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Melbourne's 56,000-capacity Etihad Stadium set to host UFC 193 - 19 August 2015

The UFC has its home for its November return to Australia, and it’s a big one. Etihad Stadium, a venue used primarily for Australian-rules football and rugby, as well as concerts, will play host to UFC 193. UFC President Dana White tweeted news of the venue today after an initial report by the Sydney Morning Herald. UFC 193 takes place Sunday, Nov. 15, in Melbourne, Australia. Due to the time difference, the pay-per-view main card, which precedes prelims on FOX Sports 1 and UFC Fight Pass, ai...
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CiscoLive: 'Stadium Vision' world first for Melbourne's Etihad Stadium - 19 March 2015

Cisco's new Stadium Vision is a high density in-stadium Wi-Fi combined with IPTV, designed to compete with broadcast TV due to the decline in live audience attendance at events. StadiumVision 4.0 is making its debut at Allianz stadium, and Etihad, which will see a more extensible and modular version of its end-to-end, HD IPTV (up to 4K resolution) solution, enabling broader, richer, content as part of its focus on the Internet of Things (IoT) in sports and entertainment venues through its Cisco...
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Victory fans now closer to Etihad action - 8 July 2014

Etihad Stadium will set up its rectangular mode of seating for all five Melbourne Victory home games this coming Hyundai A-League season, including both blockbuster Melbourne derbies. By moving retractable seats in for each game at the venue during the 2014/15 season - the tenth in Hyundai A-League history - Victory fans will enjoy a closer to the pitch experience at the venue. Victory boss Kevin Muscat said he was delighted with the move saying closer to the action is better for all concern...
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Allphones Arena CEO, Paul Sergeant off to Melbourne's Etihad Stadium - 4 July 2012

The man who once ran Millennium Stadium in Wales, Paul Sergeant, will replace retiring Etihad Stadium chief executive Ian Collins. Collins, the AFL’s former football operations manager, left the League 12 years ago to become boss of the new stadium. He announced his plans to depart earlier this year. Sergeant is currently the boss of Sydney’s Allphones Arena, he’s also worked at London’s Wembley Stadium and Brisbane’s Suncorp Stadium. “It is a new challenge for me and I am looking forwa...
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Lingerie football league saunters into town to jeers and cheers - 2 June 2012

AMERICAN football was never meant to be a single entendre form of sport but the US, the land that gave the world pole dancing, has turned the game into a sort of azure joke. Lingerie football, a half-time diversion at Super Bowl Sunday, was made for television but the flesh and blood version arrives in Sydney next weekend. Half-time diversion ... Lingerie Football League players tour Brisbane yesterday. They play in Sydney next weekend. Photo: Michelle Smith Widespread protests have g...
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Allphones Arena and Rod Laver Arena named as finalists for top global Live Arena award - 14 November 2011

Allphones Arena and Rod Laver Arena have been named as finalists in the Top Arena category for the 2011 Billboard Touring Awards. The arena has been a finalist for the third consecutive year and is up against its Melbourne cousin Rod Laver Arena for the first time. Judged on a time period between 1 October, 2010 and 30 September, 2011, the Billboard Touring Awards finalists for Top Arena include Allphones Arena, The O2 and Rod Laver Arena. Winners will be announced at the Billboard Touring Awar...
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Former Wembley Director To Head Acer Arena In Sydney - 6 September 2010

Decorated venues manager Paul Sergeant will be the new GM of Sydney's 21,000-capacity Acer Arena. Australian venues operator AEG Ogden has moved swiftly by announcing Sergeant as the successor to David Humphreys, who earlier in the week was named GM of the new Perth Arena. The Western Australian arena will open in 2012 and will also be operated by AEG Ogden. Sergeant, who in 2007 was made an Officer of the Order of the British Empire (OBE) for services to the events industry, is already well kn...
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Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
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European exec is Suncorp Stadium's new General Manager - 1 February 2007

A leading European executive has been named as the new general manager of Brisbane's Suncorp Stadium. Paul Sergeant, 45, is the former chief executive of one of the world's premier venues, the 74,500 seat Millennium Stadium in Wales. Mr Sergeant has overseen 3,000 major events during his long career in sport and event management. He is also a former member of Wembley Stadium's executive board. Suncorp Stadium chief executive Geoff Donaghy described Mr Sergeant as a "global industry leader". He...
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Players' Voice (Lee Spurr) - 5 May 2017

I was not drafted until the age of 24 and for a long time I thought that I was at a disadvantage and would not be able to make the most out of the personal development platform the AFL can provide. However, I quickly discovered that the opportunities are there for those willing to step outside what is comfortable and challenge yourself to grow. These pathways can also lead to facilitating involvement in passions you may have. Outside of football and long before my AFL career began, cancer a...
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Nick Dal Santo empathises with Jordan Lewis playing against Hawthorn, his old team for first time - 4 May 2017

  2   Ahead of his first match against Hawthorn, I sympathise with Jordan Lewis. Without putting words into Jordan’s mouth, I don’t think he’d get much enjoyment out of seeing his old side go through what they’re going through at the moment but unfortunately for him, his job is to beat them this weekend. He’s professional enough and has been around long enough to know that he’s got a job to do and the Demons are fighting for a top eight position, so that’s his primary rol...
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Players' Voice (Aaron Black) - 27 April 2017

It was late in the trade period when the Geelong opportunity came about. I’d come off a frustrating last two years at North where I only managed three games across that time, and I had another year to run on my contract, so I thought it’d be good to look elsewhere and get a chance. In the end, it was an easy decision for me and I jumped on it. The environment really suited me and thankfully my interview went well and the trade went through. At the time, there was talk of Shane Kersten and Na...
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Social Media MVP, Round 5 - 26 April 2017

While the Cats, Tigers and Crows stay undefeated for the fifth straight week, the Crows continue to fill the Social Media MVP leaderboard, while an injured Eagle receives his first votes for season 2017. Honourable mentions:  Before Rory Atkins became the new Slim Shady, he was busy watching a successful animated film. Considering Sid sort of has blonde fur, is it a stretch to assume that's where Atkins got his inspiration from for his new hairstyle? Because a teammate thinks there's a res...
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Jack an off-field Darling - 20 April 2017

PLAYERS CARE Players like Jack Darling are hard to come by. Athletic and agile key position forwards are rare but the West Coast big man has also shown a personal quality the majority of the footy world wouldn’t be aware of. Darling’s a Ronald McDonald House ambassador, which isn’t new information, but what’s come to light is his passion for helping out those in need. “I’d like to think I’d still be doing something like this even if I wasn’t a footballer,” Da...
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Mitch Hahn remembers: Getting Drafted with Bob Murphy - 20 April 2017

Mitch Hahn was drafted by the Western Bulldogs in 1999 and went on to play 181 games in 11 seasons. He shares his thoughts exclusively to Aflplayers.com.au about getting drafted with Bob Murphy and watching him grow into a leader in the lead up to his 300th game. I knew absolutely nothing about Bob Murphy when we were first drafted to the Bulldogs in 1999. It was a great draft crop to enter the club with, as Bob, Daniel Giansiracusa, Lindsay Gilbee, Ryan Hargrave, Patrick Bowden, myself and Pa...
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Players' Voice (Jarrod Pickett) - 19 April 2017

I really like living in Melbourne and one of the great aspects about it is that it’s a football state. It’s the home of footy. It’d be fair to say that I’m footy nut. I always sit on the couch on a Friday night and watch the games, which my partner isn’t always the biggest fan of. There are certain players that I love to watch like Eddie Betts and Cyril Rioli who I can’t get enough of. Melbourne reminds me a little bit of Perth actually. Sydney was always a little too fast-paced for me...
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Micheal Barlow's OUT OF BOUNDS podcast (:Episode 5 : Matthew Pavlich) - 17 April 2017

In season 2017, Aflplayers.com.au will showcase Michael Barlow’s ‘Out of Bounds’ podcast. The new Gold Coast Suns recruit has worked tirelessly to take listeners behind the scenes and into the life of an AFL player. Each week, Barlow will have a relaxed conversation with a current AFL footballer or key stakeholder and discuss the football landscape, and their busy lives outside of the AFL microscope. In the fifth installment, Barlow chats to his former teammate and AFLPA President, Matthew ...
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Social Media MVP (Round 4) - 18 April 2017

The Crows are flying on the field and they were equally dominant in the Social Media MVP for Round 4. Honourable mentions: Steve Johnson has spent a long time playing at the elite level — 16 years in fact — so it's little wonder his son Archie, after watching his father play for four of them, thought everyone gets their chance on the screen.  It seems Heath Shaw has a bit of time on his hands. After comparing his GWS teammates to The Simpson's and Harry Potter characters, his third instal...
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Players' Voice (Andy Otten) - 12 April 2017

It had been 960 days between drinks for me. Playing in Round 1 this year broke a streak that at times looked like it would stay that way forever. You couldn’t wipe the smile off my face when Pykey finally told me I was playing. Surrounded by friends, family and my fiancé, our first game for the season against GWS would ultimately close the chapters of the last two and a half years. It hasn’t been an easy ride, I was told by a close mentor Allan Stewart in my first year at the club that my ca...
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Indigenous Advisory Board's open letter to the football community - 11 April 2017

To the football community ...  How long must we put up with this? Racial vilification has been a part of our game for too long. That both Eddie and Patrick were abused because of the colour of their skin is absolutely unacceptable and we, as the AFL Players’ Indigenous Advisory Board, have had enough. These are more than just words and the impact these slurs have on the player, their family, their children and their community is profound. Despite the amazing work done in the community by o...
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Social Media MVP (Round 3) - 10 April 2017

Upsets, wet weather footy and a few undefeated teams continuing their run highlighted the week, but off the field the Social Media MVP leaderboard is as tight as it gets after Round 3.  Honourable mentions:  Adelaide look to be racing towards September and their pocket-rocket Charlie Cameron is no exception. He's a rare talent on the field and the same goes with his taste in music after wishing an American country music band was touring South Australia. That was interesting enough, except the ...
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Players' Voice (Joel Hamling) - 5 April 2017

  6Share   The decision to leave the Bulldogs and head to the Dockers was really down to one thing. With my dad being sick, it was a family decision. I’d been in Victoria for five years and really enjoyed that opportunity, but the chance to come back home was too good to refuse. To be in Perth is great, it’s brilliant to be around the family again. It was one of the hardest decisions I’ve ever made in my life. I’m a loyal person and I love all of my old teammates and coaches ...
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Max takes you inside the Gawn Cafe - 4 April 2017

Max Gawn is regarded as one of the hardest nuts in the competition, so with that in mind, it’s a seamless fit for the ruckman to be aligned with Almonds Australia and become a ‘Hard Nut’ ambassador in an exciting campaign with the AFL Players’ Association that showcases football’s hardest nuts, and their inspiration. In the video above, Gawn takes you inside the ‘Gawn Cafe’ where teammates Sam Frost and Lachlan Filipovic have gathered to get a taste of his almond-based smoothie...
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Social Media MVP (Round 2) - 3 April 2017

Round 2 featured plenty of high-flying marks and close finishes but there was some high quality insight off the field as the Social Media MVP rolled around for the second week of the season. Honourable mentions: Last week we saw a different side of the Dangerwood combination and they're still as close as ever. Similar to their mannerisms on the field, when one needs a hand off the field they can always count on the other to deliver a few home truths.   Having a young draftee move in wi...
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The best of the MoleMap series - 30 March 2017

    The AFL Players’ Association teamed up with MoleMap throughout summer to spread the message of skin checks within the Australian lifestyle. As part of the series, AFL players Andrew Mackie and Tom Lonergan, Daisy Pearce and Mel Hickey and Luke Breust and Isaac Smith described their football journeys — most of which involved being outdoors and playing sport from an early age. With two out of three Australians getting skin cancer in their lifetime, early detection is vital and can save...
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Players' Voice (Mason Cox) - 29 March 2017

When I first came to Australia I didn’t know anything about the country except Sydney had a famous Opera House and one of the Seven Wonders was off the coast of Queensland. That was as far as my knowledge went. Now that I have resided in Australia for just over two years, I have had the opportunity to do some amazing travels throughout this diverse continent. From short getaways around Victoria to massive road trips from Broome to Perth, I have tried to make the most of my time in this beauti...
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AFLW's golden girl joins elite club - 28 March 2017

Adelaide Crows co-captain Erin Phillips has claimed almost every award available in the inaugural AFLW season. The 31-year-old returns to her basketball commitments with a premiership, a best on ground medal in the Grand Final, the AFLW Players’ MVP Award, All-Australian selection, Goal of the Year and the AFLW best and fairest. After receiving the two major awards for the best player in the competition in consecutive days, Phillips sits alongside the likes of Patrick Dang...
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Social Media MVP, Round 1 - 28 March 2017

With the footy season in full swing, it's time to delve into the first Social Media MVP for 2017.   Homourable mentions: There are few who have transitioned as seamlessly into the media as our very own Matthew Pavlich.But if you think his former teammates haven't noticed his presence in the media since retiring, think again.       Melbourne ruckman Max Gawn is already one of the game's best characters...   But even this effort while watching Collingwood play the Western Bulldogs on F...
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Brown: The opportunity to re-invent myself - 23 March 2017

It was mid-September when I made up my mind that I wouldn’t remain at Collingwood. I had a few chats to Bucks and he and the club were amazing throughout the entire process. They respected whatever decision I made and Bucks said that I had earned that right. I went away on a belated honeymoon with my wife and we had some alone time to think things through in a bit more detail. By the time we got back and I’d made contact with a few people I became confident in my decision to find another cl...
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AFLW players show they care - 19 March 2017

AFLW players from across the country have donated a portion of their football payments to beyondblue through AFL Players’ Association charity program AFL Players Care. A total of $5425 was donated to beyondblue to help support people affected by depression, anxiety and suicide, after players contributed $25 each for the season – a pro rata amount based on the AFL Players donations made by male players. beyondblue was elected AFLW players’ charity of choice via vote by the wider pl...
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Sabrina: Why I've joined The Line - 2 February 2017

When I started playing football at the age of 12, even though it wasn’t that long ago, it was still rare for a female to play alongside the boys. For the two years I lined-up next and against them, boys were often taken aback by seeing a female running, kicking and tackling on the same field. I suspect their initial reaction came from a fear of hurting me but I am sure they often left the field or training track with a completely different view. When I hear that one in four young people ag...
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It's Easy To Take Your Career For Granted: Grimes - 18 Janaury 2017

As 2016 progressed, I knew the writing was on the wall. I needed a big season but even though my body felt better than it had in years, I spent the majority of the year in the VFL — which is never a good sign as a senior player. My response was to put absolutely everything into my footy to give me the best chance to remain on the list or continue my career elsewhere. The club was also honest with me. While they didn’t tell me they were going to de-list me in July, it didn’t come as...
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Pearce, Hickey Talk Footy & Their Rise In Fame - 16 January 2017

Before they were Melbourne’s marquee players, Daisy Pearce and Melissa Hickey were knockabout country girls with enormous football talent. Presented by MoleMap, Pearce and Hickey gather on a muggy Melbourne day to share their early memories with football, their first experiences with each other and their rise in popularity ahead of the inaugural AFLW season. Click here to see Part 1 of MoleMap’s series with Andrew Mackie and Tom Lonergan MoleMap is an organisation raisin...
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Simpkin & Brodie: Rivals, Friends & Draftees - 12 January 2017

When an opposition player landed on Jy Simpkin following a tackle in the first game of his high school footy season, he thought his chances of being drafted were slim to none. In what is supposed to be the most important year for future draftees, Simpkin broke his leg and also tore a ligament, ending his year before he could show recruiters what he could do. Simpkin was pessimistic about his draft chances and was forced to come to terms with relying on his previous work as he entered one of th...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
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Reynolds Wrap partners with Cubs’ Anthony Rizzo to create ‘Rizzo Wrap - 2 April 2016

Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field. “A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Mazza, brand director for foil, ...
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Cubs strike long term sponsorship deal with Beam Suntory - 12 January 2017

Move over Jack, Jim Beam is taking your spot at Wrigley Field. The Chicago Cubs and spirits giant Beam Suntory announced a long-term sponsorship deal Thursday, making Beam the official spirits partner of the Cubs and Wrigley Field. The partnership is in the ballpark of seven figures annually and 10-plus years. "This is a very significant move for us. This is really about two American icons teaming up," Beam Suntory CEO Matt Shattock said. Fans can get their first taste at a new left field b...
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Chicago Cubs and Jim Beam Bourbon announce Legacy partnership - 12 January 2017

Two American icons are converging as Jim Beam® Bourbon, the world’s No. 1 bourbon, and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The exclusive distilled spirits sponsorship will feature multiple brands from Beam Suntory including J...
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World Series Champion Chicago Cubs Rely on Dell EMC Solutions - 29 November 2016

The 2016 World Series Champion Chicago Cubs organization club partnered with Dell EMC in their renovation efforts of one of the world’s oldest and most revered sports facilities, Wrigley Field, and turned to Dell EMC Isilon to manage an explosion of video content—from security/surveillance, to video boards and the control room, and video coaching. Published on 29 November  2016  
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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Drinks firm becomes official partner of Major League Baseball side; Chicago Cubs extends major partnership with Pepsi - 15 March 2016

Major League Baseball (MLB) side Chicago Cubs have extended their major partnership with global soft drinks firm Pepsi. Pepsi will become the official soft drink of the Chicago Cubs and will have extensive advertising coverage around the team’s Wrigley Field stadium, including a batter’s eye bleacher façade featuring the firm’s logo and rotating signage behind home plate. Pepsi will also offer Cubs fans promotional opportunities during game days, including ticket competitions and cash prizes...
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Cubs adding Toyota logo to landmark Wrigley marquee - 21 August 2015

The Cubs announced Friday morning that the iconic marquee at the Clark and Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath. The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s.  Toyota was also announced as the team's tenth “legacy” partner. Article published in www.chicagotribune,com on 21 August 2015. 
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Chicago Cubs and Toyota announce Legacy Partnership - 21 August 2015

The Chicago Cubs and Toyota have announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field. As part of the extended partnership, Toyota's logo will be represented on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition to having a presence below the Wrigley Field Marquee, Toyota continues their presenting sponsorship of in-game manager challenges and umpire reviews, and the company wi...
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Chicago Cubs add Nuveen Investments as a legacy sponsorship - 2 April 2015

The Chicago Cubs said today the team has inked a legacy sponsorship deal with Nuveen Investments. The partnership with extend the team's existing long-term relationship with the investment firm that services both institutional and individual investors. Nuveen has been a sponsor of the Cubs since 2005. As part of the new legacy partnership with the Cubs, Nuveen will continue to hold naming rights tot he Nuveen Investments Suite Level. The firm also will be featured on signage behind the visitors...
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In an expanded deal, Audi & Chicago Cubs announce Wrigley Field club naming rights partnership - 26 March 2015

  • 4/21/2017 2:57:00 PM
In an expanded deal between Audi, its Chicagoland & NW Indiana Audi Dealers and the Chicago Cubs, Audi has become the new naming rights partner for the Audi Club at Wrigley Field. The multi-year agreement furthers the Audi brand’s presence as the Official Luxury Vehicle of the Chicago Cubs. The Audi Club, formerly the United Club, is a pre- and post-game gathering place located on the south side of Wrigley Field, just west of Gate D, at the corner of Addison Street and Sheffield Avenue. Th...
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Assurance and Chicago Cubs Announce Expanded Business Relationship. Agreement includes the naming rights to Wrigley Field's Executive Club of Chicago.- 'Assurance Club' at Wrigley Field - 24 February 2015

  • 4/21/2017 2:55:00 PM
 In an expanded deal struck with the Chicago Cubs, insurance brokerage Assurance will  become the new partner for the former Executive Club of Chicago at Wrigley Field. The agreement includes exclusive naming rights to the mezzanine suite-level club in Wrigley Field, television and broadcast exposure, along with branding and other game day and event opportunities. Effective immediately, the Executive Club of Chicago will be referred to as the ‘Assurance Club’ with new signage posted along the...
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Cubs lock up American Airlines in a long-term Legacy Partnership - 5 February 2015

American Airlines is the official airline of the Cubs and Wrigley Field after the parties announced a long-term Legacy Partnership on Thursday. The most visible change will come in time for the 2017 season, when the Cubs add a new premium club space behind home plate at Wrigley Field, tentatively titled the "American Airlines Club," with access for premium box seat ticket holders. In an agreement with a separate enterprise controlled by the Ricketts family, American will present the "American A...
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Reynolds' clever take on a rain tarp - Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil - 22 June 2015

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise. The Chicago Cubs and Reynolds Consumer Products, two iconic Chicago-based brands, joined forces in early April and created the Reynolds Wrap Aluminum Foil rain tarp—a silver tarp resembling a sheet of aluminum foil with the Cubs and Reynolds Wrap logos on it. The branding is visible to every seat in the ballpark—even when the sun is shining. (W...
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Sloan, a global brand based in the Chicago area, joins the Cubs as a Legacy Partner, the Cubs' Official Water Efficiency Partner and naming rights sponsor of the team's Spring Training facilty - 8 January 2015

The Chicago Cubs and Sloan Valve Company today announced Sloan will become the naming rights partner of Sloan Park - formerly Cubs Park - the team's Spring Training facility in Mesa, Arizona. Sloan, a 109 year old global brand based in the Chicago area, roduces flush valves and other parts for toilet fixtures in commercial buildings, including sports stadiums, joins as a Legacy Partner and the Official Water Efficiency Partner of the Chicago Cubs. Sloan will pay the Cubs seven figures annually o...
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Chicago Cubs and Wintrust announce long-term Legacy Partnership; WinTrust becomes Cubs' exclusive Banking partner - 3 December 2014

Agreement includes signage above new left field video board at Wrigley Field, future naming rights of Wrigley Field's Gate D, activation at Cubs Park and an additional partnership with Cubs Charities CHICAGO - The Chicago Cubs and Wintrust Financial Corporation announced their Legacy Partnership introducing Wintrust as the exclusive Official Banking Partner of the Chicago Cubs, Hickory Street Capital LLC and Cubs Charities.  This long-term agreement establishes Chicago-based Wintrust as a vita...
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The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
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