The National Football League has set February 4, 2018 as the date for Super Bowl LII, to be played in Minnesota's new U.S. Bank Stadium.
"Super Bowl LII is our opportunity to showcase Minnesota to the world; all that life in the Bold North has to offer, and our incredible hospitality," said Maureen Hooley Bausch, CEO of the Minnesota Super Bowl Host Committee. "While our bold new stadium plays host to the biggest event of the year, our community will host thousands of members of the media and more than a million visitors throughout the 10 days of festivities leading up to the Big Game."
The Super Bowl is annually America's most-watched television show, last year drawing a record 167.0 million viewers. Previous Super Bowls, such as Super Bowl XLVI in Indianapolis in 2012, drew more than 1.4 million visitors to the city during the 10-day period.
"This is a team effort, and we want all of Minnesota to be involved – whether you open your business to visitors, volunteer, or bring your family to join in the festivities. So mark your calendar for February 4, 2018," continued Bausch. "Minnesota's top companies are already stepping forward to help make this community-led effort a success. We look forward to welcoming the world to Minnesota, and to showcasing why we all choose to call it home."
While Minnesota was awarded the 2018 game in 2014, today's announcement officially starts the countdown clock. Planning is well underway to welcome more than one million visitors to ten days of public festivities throughout the region, culminating with Super Bowl Sunday. The Minnesota Super Bowl Host Committee will count down to Super Bowl LII with 52 weeks of activities, starting immediately after Super Bowl LI, to be played in Houston on February 5, 2017.
The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute Super Bowl LII. Learn more at www.mnsuperbowl.com; or follow us on Twitter @mnsuperbowl2018 or on Facebook at www.facebook.com/minnesotasuperbowl.
Article initially published on PRNewswire on 11 May 2016