Australian sports industry executive Brett Clarke has been announced as the new global commercial director for Nitro Circus Live, an international action sports tour led by motorsports legend and stunt artist Travis Pastrana. "The organisation is a emerging global phenomenon in the action sports and entertainment category and the opportunity to take a concept from its early beginnings into a leading commercial global entertainment business is an appealing challenge," said Clarke announcing his appointment.
Clarke currently serves as the general manager of sales and marketing for National Rugby League (NRL) side Wests Tigers. During his time at the Tigers Clarke has developed the club's sponsorship programme to be amongst the best performing in the NRL and overseen the club's membership base grow by over 300 per cent.
Regarding his departure from the Tigers, Clarke added, "Personally, this club has shaped my personal development and my life outside of work. The support and attention that has been provided by the senior management and the board over many years will not be forgotten by myself or my family and I am forever in debt for the part Wests Tigers has played in my life."
In the December/January 2012 edition of SportsPro Clarke was announced as one of the inaugural 10 NEXT class.
Article initially published in www.sportspromedia.com on 3 May 2012. Author is Michael Long.