As part of a multi-year contract, SPORTFIVE, a subsidiary of Lagardère Unlimited and the international leader in sports marketing, has been appointed as exclusive agent for Nitro Circus Live, the youth entertainment phenomenon, to manage the sale of the marketing rights for its European tour scheduled to start in autumn 2013. SPORTFIVE (Lagardère Unlimited) appointed as exclusive sponsorship marketing agency for Nitro Circus Live.
Travis Pastrana, 17-times X Games medallist and emblematic figure of extreme sports, and his troupe, started expanding the boundaries of what is reasonable in a television programme entitled "Nitro Circus", which was broadcast in around sixty countries.
Since 2010, in a series of breathtaking live spectaculars performed across Europe, Australia, New Zealand and Las Vegas, the team has developed the largest action sports touring act, known as "Nitro Circus Live". These fully choreographed, two-and-a-half hour shows combine routines executed by the world's best FMX (freestyle motocross) athletes on the planet, BMX, skateboard, scooter and other crazy contraptions and have already been seen in sell-out arenas by 750,000 people worldwide.
Nitro Circus Live completed their first European tour in December last year, with 13 shows that were watched by over 140,000 people in 11 cities including a sold-out O2 Arena in London and 30,000 spectators in Holland. Following the success of this first tour, Nitro Circus Live will once again set out on the European trail in the autumn of 2013 for a further series of 20 shows.
Michael Porra, Chief Executive Officer of Nitro Circus Live said, "We are excited to be back in Europe for a second Nitro Circus Live tour on the back of the hugely successful 2012 tour. We look forward to working with the best entertainment and marketing specialists in Europe. I am convinced that SPORTFIVE will ensure that our brand is an optimal opportunity for companies throughout Europe to engage with our audiences, not only at our sell-out shows, but also year-round with our highly engaged followers, digital audiences and television programming."
Vincent Tong Cuong, Managing Director of SPORTFIVE France said, "We are particularly proud to have been chosen by Nitro Circus Live as exclusive agents for the sale of the marketing rights for their next European tour. It is our proven expertise in the area of entertainment and major events that led to us being chosen for this contract. We will place all SPORTFIVE's skills at the disposal of the show organisers to successfully carry out the commercial and media promotion of this major event."
Originally published on 30 January 2013