Titans are cheaper than chips - make that cheaper than two buckets of chips - 20 January 2014

GOLD Coast league fans can watch the Titans play for less than $9. A pie and coke will cost more than a ticket to an NRL game this year as the Titans chase a club record 10,000 members for the first time. A family of four can buy a 12-match membership for just $420. It equates to $8.75 per a person for each game thanks to the club's "kids go free" promotion.

Membership targets are up 15 per cent on last year and the club is on track to eclipse its goal some time in 2014. "The big period for us is ahead with February and hopefully the (Auckland) Nines brings forward the interest for the start of the season by a few weeks," membership manager Chris Knell said. "It's an ambitious target but we're confident we can get there having got to just under 8000 last year.

"If we keep up our positive pace we should be just about there by the start of the year. Then we'll focus on continuing to sell membership throughout the year. "We'd love to be at 10,000 by the start of the year but it's more about getting there throughout the season." 

The cheapest family membership is $210 for one adult and one child. Children go for free with a paying adult in family packages and cost is dictated by where the seats are located at Robina Stadium. "It's about 30 per cent of the cost of a game-day ticket last year," Knell said. "It's always more economical to be a member. "The 'kids go free' saw our family base go from 40 per cent to over 60 per cent last year. We're really seeing the families jumping on board."

"That next generation of kids coming through are going to be the first fully fledged generation of Titans fans. "It's important for us to look after them now with an eye to the future."

A two-game membership can be bought for $70 while the club has introduced a "blockbuster" four-game membership that includes tickets to the Broncos, Rabbitohs, Sea Eagles and Bulldogs games.

"That's proved to be a good product and it really focuses on trying to engage at a lower level," Knell said. "We're trying to get people in at the $50-70 level to get a taste of it with a view of getting into longer-term memberships down the track. "People that can't commit to a season ticket but can get to at least one or two games can look at that." Those looking to support the club without attending games can become a memberjoin for $45.

Article initially published in Gold Coast Bulletin on 20 January 2014. Author is Travis Meyn.

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