World record: Most people wearing wigs Who: Blatchy’s Blues (State of Origin)
At State of Origin Game 2 in 2012 Dan Blatch, founder of Blatchy’s Blues, thought he could break a record and in doing so bring attention to the game he loves so much, the team he lives for and the thousands of people that have become his loyal followers.
A sea of blue wigs (12,083 to be exact) confirmed his suspicions, and a small army of witnesses sent out to count them confirmed the record. The attempt was heavily supported by the NRL, earned respectable media coverage – particularly during the high-rating game – and spurred the Blues on to their only win of the three-game series
Article initially published in www.marketingmag.com.au on 9 November 2012
9 NOVEMBER 2012