The AFC Asian Cup Australia 2015 Communities Program has been instrumental in ensuring the Asian Cup is one of the most successful and inclusive major events ever held in Australia.
Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727.
The LOC had worked with cultural marketing specialists Red Elephant Projects to execute the program.
The program achieved outcomes beyond our expectations. The Asian Cup crowds have been a vital part of the tournament’s success and our Asian communities responded magnificently with highlights being big Iranian crowds at all venues and sell-out games featuring Japanese and Chinese communities.
The Iraqi fans were passionate and the support the South Korean team has received has been tremendous.
It was wonderful to see such a big group of Korean fans at the Final.
A number of teams have commented that the crowd support felt like a home game, which was great feedback for us and a real measure of success.
Through the Communities Program, football now has a framework in place to engage Asian communities and increase club memberships and participants.
The Communities Program’s aim was to engage Australia’s Asian communities through football and maximise Asian Cup crowds.
Article sourced from www.redelephantprojects.com. Article published on Apr 8, 2015.