SeatGeek and FanThreeSixty partner to help teams better understand their fans - 21 September 2016

September 21, 2016


Agreement enables SeatGeek Open primary clients to maximize their ability to identify and engage fans through FanThreeSixty platform.



Leading fan engagement platform FanThreeSixty and ticketing industry leader SeatGeek today announced a multiyear partnership, through which FanThreeSixty will integrate with SeatGeek Open, SeatGeek’s newly launched primary ticketing product. The agreement also makes FanThreeSixty an official Integrated Development Partner of SeatGeek and the SeatGeek Open platform.

Through this partnership, customer data will flow directly from the SeatGeek Open platform into Dimension, a suite of business tools within FanThreeSixty that allows clients to better identify and understand their ticket buyers. Dimension will hygiene, aggregate, augment and segment this data, providing users with the ability to manage the information more effectively and make it highly actionable. Through enriched profiles and deeper segmentation, teams can now create more customized experiences, while driving incremental revenue, engagement, and fan growth.

“We are excited to join SeatGeek in its mission to make the live events industry more open and help their clients gain a greater understanding of their fanbase,” said Robb Heineman, CEO of FanThreeSixty. “Our solution is the perfect complement to the SeatGeek Open platform. Together, we look forward to changing the dynamic for how properties utilize advanced data to sell tickets and provide better experiences for their fans.”

FanThreeSixty is joining SeatGeek in its mission to revolutionize primary ticketing for sports teams, venues and their fans. Both companies share a common vision of an open distribution ecosystem for tickets to live events, which is the core philosophy of the recently launched SeatGeek Open platform. This radically new industry approach allows teams and artists to sell tickets through multiple channels, including third-party websites and apps. As a result, fans can more easily buy, sell, and transfer tickets to their favorite events with less hassle and friction.

Initial tests suggest 80 percent of SeatGeek users are new to a rightsholder’s CRM database. This partnership is designed to help teams and artists make this incremental customer information immediately available for use within sales and marketing efforts by the team or artist.

“FanThreeSixty is the perfect partner to help SeatGeek Open clients get the most out of our platform,” said Russ D’Souza, co-founder of SeatGeek. “SeatGeek Open is all about helping teams and artists reach more fans -- and this partnership will help them best identify, engage with, and serve those ticket buyers.”

This partnership comes on the heels of SeatGeek’s two recent announcements that the company is now the Official Ticketing Partner of Major League Soccer, as well as the Official Ticketing Partner of Sporting Kansas City, the first team for which it will serve as a primary ticketer.

Article published on on 21 September 2016