Archive by category: Jeremy Thum (GSW)Return
RSS

Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
Read More

Golden State Warriors win Social Media with an Assist from re-marketing - 5 May 2016

Key Takeaways ​What? The Golden State Warriors have been dominant on the court. Meanwhile, their social media team has been dominant off the court, netting a 2,900% return on advertising spending via remarketing this season.    So What? Dennis Yu, CTO of Blitz Metrics, who also runs social media advertising, strategy and marketing for the Warriors, said the team's social media and remarketing strategy has helped them attain an ROI of 30-40x.    Now What? "To go back to your...
Read More

Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
Read More

Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
Read More

Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
Read More

Marketing Lessons from the NBA Champion Golden State Warriors - 23 May 2017

  No comments - Leave comment Posted in:Print Issue, Technology     I had the distinct pleasure of spending time with Kenny Lauer, the vice president of marketing and digital for the world-champion Golden State Warriors. Not only were they the best team in the league this year, they are also seen as leaders when it comes to the digital marketing and fan experience. Below are a few insights Lauer shared that may help up your digital marketing game. Finding the R...
Read More

Investing in the Future Fan Experience - Chip Bowers and the Golden State Warriors' CMO - 12 November 2015

Chip Bowers, CDO & CMO of the 2015 National Championship NBA team Golden State Warriors, provides the Closing Keynote presentation to the 10th anniversary Sierra CXO Summit. He provides a comprehensive insight to the goals, intentions and development plans of the Warriors' new stadium which is being built in San Francisco. The Sierra CXO Summit is a catalyst for connecting leading executives, entrepreneurs, innovators and investors together in a dynamic and interactive experience focused o...
Read More

Golden State Warriors Ramp Up Their Social Media Game - 20 November 2015

Winning the NBA championship put the Golden State Warriors center court on social media and they’re shifting into high gear to leap through bigger hoops this season. “Our Facebook following will grow rapidly,” said Jeremy Thum, Sr. Director of Digital Experience for the Warriors, speaking to Berkeley students and members of social media group (Social Media Breakfast East Bay) on Wednesday, November 18th. He said the Warriors already have the most engagement over Facebook within the league an...
Read More

Here are 3 social media #branding lessons marketers can learn from sports teams - 18 October 2016

Social media has changed the way brands interact with customers and this trend is perhaps most prevalent in the sports world. Three digital marketing leaders from the Seattle Seahawks, Golden State Warriors, and Minnesota Vikings spoke on stage at the Seattle Interactive Conference on Tuesday, discussing how their teams use social media tools to increase fan engagement and ultimately help their companies make more money. “I feel like sports has always seemed to take bigger risks,” said panel m...
Read More