Archive by category: Matt Baker (NRL)Return
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Why the NRL advertisement has no theme song, no commentary and was filmed by fans - 26 February 2016

Johnathan Thurston's premiership-winning field goal in last year's grand final is like Cathy Freeman winning the gold medal at the Sydney Olympics and John Aloisi's penalty to put the Socceroos into the 2006 FIFA World Cup. Anyone who witnessed it has a story about where they were at the time and there are probably more people now claiming to have been at ANZ Stadium when Thurston piloted the ball between the posts in extra time to snatch an historic 17-16 victory for the Cowboys than the 82,758...
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NRL launches second phase of NRL's 'History Happens' campaign via Archibald / Williams - 17 February 2017

 Archibald / Williams will next week launch its major campaign for the NRL with the 2017 Telstra Premiership Season launch. Off the back of the agency's successful 'History Happens' campaign last year, their new integrated campaign will launch on Thursday 23 February. The thinking behind this year's campaign again taps into the insight that in recent years the NRL has been anyone's game. In the 13 years prior to 2009, 5 clubs dominated the NRL. However, in the years since, every club has made t...
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NRL dumps celebrity for social in 2016 season launch as campaign refocuses on sport - 26 February 2016

The NRL has launched its 2016 season push with an ad devoid of celebrity as the code abandons rock star-driven marketing in favour of a campaign giving ownership to the players and fans, with the line: ‘Be there when history happens’. The work is the first to come from Sydney agency Archibald Williams, which was handed season-launch creative duties after more than a decade with MJW – which as Hertz Walpole created the first Tina Turner campaign for the code in 1989 setting the NRL on a path ...
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The NRL launches new 'Be there when History Happens' 2016 campaign via Archibald / Williams - 26 February 2016

The National Rugby League (NRL) has today launched its widely anticipated campaign after handing the creative account to Archibald / Williams late last year. To kick off the 2016 Telstra Premiership NRL season, the agency has created a fully integrated national campaign covering TV, Print, Digital, Radio, Social Media and Outdoor. The experience of watching sport on TV keeps getting better. Under a new broadcasting agreement, Fox Sports will feature every NRL match live. Channel 9 will show it...
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