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Chelsea FC and Stamford Bridge Fan Experience Review - 14 December 2015

Chelsea FC and Stamford Bridge Fan Experience Review December 14, 2015 Fan Engagement Blair Hughes Leave a comment Chelsea FC Stamford Bridge It’s a freezing late Saturday morning in London as I traverse the Piccadilly and District lines from Kings Cross tube station to Fulham Broadway for today’s English Premier League clash between Chelsea and Norwich City at Stamford Bridge.  Chelsea FC Stamford Bridge Exiting the station I make my way around to the Fulham Road ent...
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mrblairhughes - Miami Dolphins Hard Rock Stadium Fan Experience Recap - 27 October 2016

Landing in a sunny and humid Miami at 7am after having caught an overnight flight from Los Angeles I hit the ground running by dropping my gear off at my airport hotel and arranging an Uber out to Hard Rock Stadium for my meeting with the Dolphins and the game against rivals Buffalo.  As luck would have it I was able to book an Uber at 9am out to the stadium using a game day code that only cost me $2.99USD and dropped me off hassle free in the designated Uber Tailgate section, which was a sho...
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mrblairhughes - Denver Broncos Sports Authority Field Fan Experience Recap (24 October 2016 - Denver Broncos vs Houston Texans) -28 October 2016

Flying to Denver Monday morning and I’m up at 4.30am to fly from Miami to Denver, Colorado for tonight’s Denver Broncos game at Sports Authority Field. After an airport blueberry bagel breakfast I’m on my way for a four hour flight over the USA and into rocky mountain country. I quickly dump my bags at my airport hotel and catch the shuttle back to the airport to get the train to the game. I’ve chosen airport hotels on this trip as a smart decision given my tight sched...
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mrblairhughes - 2016 NRL and AFL Grand Final Fan Engagement Overview - 26 September 2016

    It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively. With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a...
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mrblairhughes - Podcasting The Premier League: How EPL Teams And Fan Groups Are Podcasting To Engage Fans - 9 August 2016

  The Premier League restarts this weekend with some blockbuster matches across the UK and the teams have wasted no time in giving their fans loads of exclusive audio content in the form of podcasts, match interviews and match reports among other exciting audio fan engagement ideas. In sports, sound can tell a story that images can’t. A broadcaster’s passionate voice over the noise of a roaring crowd creates an immediacy and an emotional quality unlike anything else. That i...
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mrblairhughes - Canterbury-Bankstown Bulldogs NRL Fan Experience Review - 4 August 2016

  Last Friday night (29-7-2016) I was able to take in the National Rugby League’s Canterbury Bulldogs game against St George Illawarra Dragons at Sydney’s ANZ Stadium and was really impressed with some of the things that the team there are doing to enhance the match day fan experience for rugby league fans. Under the leadership of fan engagement manager Arnaleah Hunt, the Bulldogs fan experience (along with the Melbourne Storm and the Brisbane Broncos) features some o...
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mrblairhughes - Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Fun. Free. Fabulous. This was the slogan for the recent FanFEST held in August at Sydney’s AllPhones Arena as part of the 2015 Netball World Cup (NWC2015) and what a spectacle for the senses it proved to be for fans who travelled far and wide for the sport’s premier tournament. The sport of netball in Australia is a success story that continues to set new benchmarks as a result of record-breaking crowds in the ANZ Championship, an ever-expanding number of corporate partnerships, huge rises in...
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