Archive by category: Allen Hermeling (Chicago Cubs) Return
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Toilets, chocolate and lighting: Cubs' official partners get nontraditional -

The Cubs are pushing to reduce the number of partners they have and make those deals more lucrative. The strategy has resulted in some practical yet nontraditional partnerships. The Chicago Cubs' official hot dog is nearly ubiquitous at Wrigley Field, and some might argue that fans are a little too familiar with the team's official beer, but what about its official grill, hot chocolate or collagen? Let's not forget the team's "Official Water Efficiency Partner," which supplies most of the toilet...
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Chicago Cubs' owners create new sales and marketing firm, Marquee Sports & Entertainment - 2 June 2017

The Chicago Cubs and Chairman Tom Ricketts are extending the scope of their fast-growing business, creating Marquee Sports & Entertainment (MSE) to serve as a centralized sales and marketing agency for the various Ricketts family sports and entertainment assets. MSE, a separate entity from the Cubs or Wrigley Field, will pool the various sales, sponsorship, event and marketing components of the Cubs, Wrigley Rooftops, the new Park at Wrigley, the American Airlines Conference Center in the ...
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American Airlines eliciting smiles with Cubs' star Anthony Rizzo as greeter - 17 April 2017

American Airlines was generating smiles thanks to the carrier's sponsorship deal with the Chicago Cubs and the presence today of Mr. Charisma — aka Chicago Cubs first baseman Anthony Rizzo — at AA Terminal 3 at Chicago's O'Hare International Airport. Rizzo and Cubs teammates pitcher Mike Montgomery and catcher Wilson Contreras were on hand to surprise passengers in a good way by stepping on board arriving AA flights to offer a welcome to Chicago and to provide necessary arrival information. A...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
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Reynolds Wrap partners with Cubs’ Anthony Rizzo to create ‘Rizzo Wrap - 2 April 2016

Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field. “A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Mazza, brand director for foil, ...
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Cubs strike long term sponsorship deal with Beam Suntory - 12 January 2017

Move over Jack, Jim Beam is taking your spot at Wrigley Field. The Chicago Cubs and spirits giant Beam Suntory announced a long-term sponsorship deal Thursday, making Beam the official spirits partner of the Cubs and Wrigley Field. The partnership is in the ballpark of seven figures annually and 10-plus years. "This is a very significant move for us. This is really about two American icons teaming up," Beam Suntory CEO Matt Shattock said. Fans can get their first taste at a new left field b...
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Chicago Cubs and Jim Beam Bourbon announce Legacy partnership - 12 January 2017

Two American icons are converging as Jim Beam® Bourbon, the world’s No. 1 bourbon, and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The exclusive distilled spirits sponsorship will feature multiple brands from Beam Suntory including J...
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World Series Champion Chicago Cubs Rely on Dell EMC Solutions - 29 November 2016

The 2016 World Series Champion Chicago Cubs organization club partnered with Dell EMC in their renovation efforts of one of the world’s oldest and most revered sports facilities, Wrigley Field, and turned to Dell EMC Isilon to manage an explosion of video content—from security/surveillance, to video boards and the control room, and video coaching. Published on 29 November  2016  
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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Drinks firm becomes official partner of Major League Baseball side; Chicago Cubs extends major partnership with Pepsi - 15 March 2016

Major League Baseball (MLB) side Chicago Cubs have extended their major partnership with global soft drinks firm Pepsi. Pepsi will become the official soft drink of the Chicago Cubs and will have extensive advertising coverage around the team’s Wrigley Field stadium, including a batter’s eye bleacher façade featuring the firm’s logo and rotating signage behind home plate. Pepsi will also offer Cubs fans promotional opportunities during game days, including ticket competitions and cash prizes...
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Cubs adding Toyota logo to landmark Wrigley marquee - 21 August 2015

The Cubs announced Friday morning that the iconic marquee at the Clark and Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath. The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s.  Toyota was also announced as the team's tenth “legacy” partner. Article published in www.chicagotribune,com on 21 August 2015. 
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Chicago Cubs and Toyota announce Legacy Partnership - 21 August 2015

The Chicago Cubs and Toyota have announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field. As part of the extended partnership, Toyota's logo will be represented on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition to having a presence below the Wrigley Field Marquee, Toyota continues their presenting sponsorship of in-game manager challenges and umpire reviews, and the company wi...
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Chicago Cubs add Nuveen Investments as a legacy sponsorship - 2 April 2015

The Chicago Cubs said today the team has inked a legacy sponsorship deal with Nuveen Investments. The partnership with extend the team's existing long-term relationship with the investment firm that services both institutional and individual investors. Nuveen has been a sponsor of the Cubs since 2005. As part of the new legacy partnership with the Cubs, Nuveen will continue to hold naming rights tot he Nuveen Investments Suite Level. The firm also will be featured on signage behind the visitors...
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Cubs lock up American Airlines in a long-term Legacy Partnership - 5 February 2015

American Airlines is the official airline of the Cubs and Wrigley Field after the parties announced a long-term Legacy Partnership on Thursday. The most visible change will come in time for the 2017 season, when the Cubs add a new premium club space behind home plate at Wrigley Field, tentatively titled the "American Airlines Club," with access for premium box seat ticket holders. In an agreement with a separate enterprise controlled by the Ricketts family, American will present the "American A...
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Reynolds' clever take on a rain tarp - Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil - 22 June 2015

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise. The Chicago Cubs and Reynolds Consumer Products, two iconic Chicago-based brands, joined forces in early April and created the Reynolds Wrap Aluminum Foil rain tarp—a silver tarp resembling a sheet of aluminum foil with the Cubs and Reynolds Wrap logos on it. The branding is visible to every seat in the ballpark—even when the sun is shining. (W...
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Sloan, a global brand based in the Chicago area, joins the Cubs as a Legacy Partner, the Cubs' Official Water Efficiency Partner and naming rights sponsor of the team's Spring Training facilty - 8 January 2015

The Chicago Cubs and Sloan Valve Company today announced Sloan will become the naming rights partner of Sloan Park - formerly Cubs Park - the team's Spring Training facility in Mesa, Arizona. Sloan, a 109 year old global brand based in the Chicago area, roduces flush valves and other parts for toilet fixtures in commercial buildings, including sports stadiums, joins as a Legacy Partner and the Official Water Efficiency Partner of the Chicago Cubs. Sloan will pay the Cubs seven figures annually o...
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Chicago Cubs and Wintrust announce long-term Legacy Partnership; WinTrust becomes Cubs' exclusive Banking partner - 3 December 2014

Agreement includes signage above new left field video board at Wrigley Field, future naming rights of Wrigley Field's Gate D, activation at Cubs Park and an additional partnership with Cubs Charities CHICAGO - The Chicago Cubs and Wintrust Financial Corporation announced their Legacy Partnership introducing Wintrust as the exclusive Official Banking Partner of the Chicago Cubs, Hickory Street Capital LLC and Cubs Charities.  This long-term agreement establishes Chicago-based Wintrust as a vita...
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The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
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Olivet Announces Education Partnership with Chicago Cubs - 2 March 2016

Olivet Nazarene University today announced a new partnership with the Chicago Cubs, that makes Olivet the official education partner of the Cubs organization. Ben Zobrist, Cubs second baseman and a member of Olivet's class of 2004, will serve as the University's spokesperson. Zobrist is a 12 year veteran of Major League Baseball, World Series champion, and an alumnus of Olivet. As an ambassador for Olivet, Zobrist will appear in promotional assets for the partnership specifically focusing on the...
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Chicago Cubs tap Hermeling for sponsorships post - 24 September 2013

 Allen Hermeling will be a busy man in the Chicago Cubs office. The Cubs have hired him to be the team's new senior director of corporate sponsorships. In his new role Hermeling will lead the Cubs' corporate partnerships department and be responsible for generating new partnership opportunities while managing and maintaining existing partner relationships for the baseball organization. Hermeling will report to Colin Faulkner, Cubs vice president of sales and partnerships. Hermeling will play a ...
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Cubs nab Nationals exec to sell new Wrigley assets - 19 September 2013

The Chicago Cubs have poached the director of corporate partnerships from the Washington Nationals to lead sales and management of the glut of new inventory the team is likely to have in the coming years with its Wrigley Field renovation plan. Allen Hermeling, 33, who negotiated sponsorship deals for the Nationals for the past three seasons and held a similar role for the Washington Redskins before that, will report to Cubs Vice President of Sales and Partnerships Colin Faulkner a...
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MLB Press Release: Chicago Cubs welcome Allen Hermeling - 19 September 2013

 The Chicago Cubs have hired Allen Hermeling as senior director, Corporate Partnerships, reporting to Colin Faulkner, vice president, Sales and Partnerships. Allen serves as the functional leader of the Corporate Partnerships department and is responsible for generating new partnership opportunities while managing and maintaining existing partner relationships for the organization. Allen will lead a growing team of associates in account management, new business, sales planning and activation. A...
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