Archive by category: Leadership Return
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Allphones Arena CEO, Paul Sergeant off to Melbourne's Etihad Stadium - 4 July 2012

The man who once ran Millennium Stadium in Wales, Paul Sergeant, will replace retiring Etihad Stadium chief executive Ian Collins. Collins, the AFL’s former football operations manager, left the League 12 years ago to become boss of the new stadium. He announced his plans to depart earlier this year. Sergeant is currently the boss of Sydney’s Allphones Arena, he’s also worked at London’s Wembley Stadium and Brisbane’s Suncorp Stadium. “It is a new challenge for me and I am looking forwa...
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Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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Ecolab and Saints Partner on Green Efforts at CHS Field; Ecolab is an official sponsor of the “Greenest Ballpark in America” - 7 May 2015

CHS Field, home of the St. Paul Saints, was designed to be the “Greenest Ballpark in America,” with sustainability a key focus throughout construction. Ecolab Inc., the global leader in water, hygiene and energy technologies and services, signed on today as the founding partner of the ballpark’s environmentally responsible initiatives. Sustainability efforts at CHS field include recycling, solar power and water conservation and re-use. CHS Field will utilize recycling and composting to ensur...
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
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The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Good partnerships win, say global event leaders Brendan McClements and Paul Bush - 4 December 2015

Strong partnership is the key to success, according to the leaders that attract events to Scotland and the Australian state of Victoria. Strong partnerships are the key to delivering a flourishing events and festivals portfolio, according to Brendan McClements, Chief Executive of Australia’s Victorian Major Events Company and Paul Bush OBE, VisitScotland’s Director of Events.  The driving forces of two of the world’s most successful event destinations spoke to Host City at the National Event...
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TLA Worldwide creates sports marketing company, Talisman Sports and Media, headed by former Fox Sports bosses - 6 December 2016

Sports marketing agency TLA Worldwide has announced the creation of a new independent sports marketing business, Talisman Sports and Media, which will focus on increasing the commercial opportunities of both existing and new sports rights properties within the TLA group. Talisman Sports and Media will be headquartered in the UK with offices in London and Switzerland and be led by Simon Thomas and Andrew Guy, both of whom previously held global commercial roles at Fox Sport...
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Kiwi expat playing in the major leagues - 19 September 2015

Bart Campbell says he has never had a Jerry Maguire moment - but his company does own the building where Tom Cruise shouted that movie's most famous line.  "'Show me the money!' was filmed in our office in Newport Beach, California," says the New Zealand expat sports entrepreneur. Campbell was showing the money himself this week, when reporting his company's financial results in London. That company, TLA Worldwide, is in the business of athlete representation and sports marketing,...
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PNG Hunters prove popular as they blaze a trail for a rugby league-mad nation - 17 September 2015

The Intrust Super Cup team is bringing together a culturally diverse country and creating pathways for a whole new generation of players Michael Marum is more than just a rugby league coach, he is the leader of a movement. “At village level rugby league has replaced clan warfare,” he says. “At a national level the PNG Hunters are bringing the nation together. Millions are watching.” Papua New Guinea is a land of 1,400 islands, 1,000 ethnic groups, 800 languages and one great love: ...
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