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PNG Hunters prove popular as they blaze a trail for a rugby league-mad nation - 17 September 2015

The Intrust Super Cup team is bringing together a culturally diverse country and creating pathways for a whole new generation of players Michael Marum is more than just a rugby league coach, he is the leader of a movement. “At village level rugby league has replaced clan warfare,” he says. “At a national level the PNG Hunters are bringing the nation together. Millions are watching.” Papua New Guinea is a land of 1,400 islands, 1,000 ethnic groups, 800 languages and one great love: ...
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AFC Asian Cup 2015 Communities Program Delivers Amazing Crowds - 8 April 2015

The AFC Asian Cup Australia 2015 Communities Program has been instrumental in ensuring the Asian Cup is one of the most successful and inclusive major events ever held in Australia. Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727. The LOC had worked with cultural marketing specialists Red Elephant Projects to execute the program. The program achieved outcomes beyond our expectations. The Asian Cup crowds have been a vital part of the tournament...
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Community ambassador program could prove to be the legacy of 2015 Asian Cup - 3 February 2015  

The 2015 Asian Cup could have a legacy far greater than covered benches at football grounds as Football Federation of Australia are in discussions to maintain the community ambassador program that helped make the tournament a success.  An ambassador program run by Red Elephant Projects and funded by the 2015 Asian Cup LOC was a major driving force behind the high ticket sales for games not involving the host nation and it could now help boost support for the A-League and other games. Me...
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Hyundai A-League in harmony with Australia’s diversity - 20 October 2012

The first multicultural audit of the players in the Hyundai A-League have revealed an extraordinarily diverse player base drawn from all continents with 56 ancestries represented. The audit involved a survey of over 200 Hyundai A-League players across 10 clubs in 2011/12 and was commissioned by FFA as part of a multicultural fan engagement campaign. It measured a number of variables including ancestry, player place of birth, languages other than English spoken and those who have one or more pa...
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Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game - 16 February 2012

Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game on Friday February 17 as Melbourne Heart FC take on Gold Coast United at AAMI Park. Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game on Friday February 17 as Melbourne Heart FC take on Gold Coast United at AAMI Park. Melbourne Heart FC Assistant Coach Ante Milicic has described Friday's clash as a 'must-win' for the s...
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