Archive by category: MotorsportReturn

Learn how SMI uses FanThreeSixty to expand its fanbase and run effective sales campaigns - 6 March 2017

HELPING THE LEADER IN AMERICAN MOTORSPORTS ENTERTAINMENT TO: Unite data across its organization Share best practices across its venues Get visibility of new and existing fans Streamline the ticket sales process Enhance fan experience through mobile engagement Speedway Motorsports, Inc. (SMI) is a leading marketer, promoter, and sponsor of motorsports entertainment in the United States. SMI owns and operates eight premier speedway tracks across the country,...
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Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales - 6 March 2017

  After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief overview or click hereto jump to the in-depth case study.   As the owner and operator of eight premier racetracks across the U.S., Speedway Motorsports Inc. had the unique challenge of consolidating fan data across all its tracks to better understand its fans and discover where its successes were. A...
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