Archive by category: Sasha Victorine (FanThreeSixty)Return
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Kansas City: FanThreeSixty improving fan experiences

  T FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to und...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Doing a 360: Sporting Innovations bases new brand on lead product - 18 January 2016

Sporting Innovations, the 5-year-old sports technology offshoot of Major League Soccer club Sporting Kansas City, is rebranding itself as FanThreeSixty in an effort to link more directly with its flagship product, the FanThreeSixty platform. Company executives described the new company brand and logo, arriving after a six-month process, as a “natural evolution.”   “We wanted a brand that clearly reflects who we are,” said Robb Heineman, FanThreeSixty chief executive and co...
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