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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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Doing a 360: Sporting Innovations bases new brand on lead product - 18 January 2016

Sporting Innovations, the 5-year-old sports technology offshoot of Major League Soccer club Sporting Kansas City, is rebranding itself as FanThreeSixty in an effort to link more directly with its flagship product, the FanThreeSixty platform. Company executives described the new company brand and logo, arriving after a six-month process, as a “natural evolution.”   “We wanted a brand that clearly reflects who we are,” said Robb Heineman, FanThreeSixty chief executive and co...
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Players' Voice (Jarrod Pickett) - 19 April 2017

I really like living in Melbourne and one of the great aspects about it is that it’s a football state. It’s the home of footy. It’d be fair to say that I’m footy nut. I always sit on the couch on a Friday night and watch the games, which my partner isn’t always the biggest fan of. There are certain players that I love to watch like Eddie Betts and Cyril Rioli who I can’t get enough of. Melbourne reminds me a little bit of Perth actually. Sydney was always a little too fast-paced for me...
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Players' Voice (Mason Cox) - 29 March 2017

When I first came to Australia I didn’t know anything about the country except Sydney had a famous Opera House and one of the Seven Wonders was off the coast of Queensland. That was as far as my knowledge went. Now that I have resided in Australia for just over two years, I have had the opportunity to do some amazing travels throughout this diverse continent. From short getaways around Victoria to massive road trips from Broome to Perth, I have tried to make the most of my time in this beauti...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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Chicago Cubs and Toyota announce Legacy Partnership - 21 August 2015

The Chicago Cubs and Toyota have announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field. As part of the extended partnership, Toyota's logo will be represented on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition to having a presence below the Wrigley Field Marquee, Toyota continues their presenting sponsorship of in-game manager challenges and umpire reviews, and the company wi...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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The St. Paul Saints welcomes in a new era of baseball at CHS Field - 27 May 2015

The St. Paul Saints have a new home in Lowertown at CHS Field. This new ballpark opened its doors to a sellout crowd and you can bet that they brought all the fun and excitement that is a Saints baseball game. Whether it's in stands behind home plate or on the grass in left field there is no bad place to watch! Published on May 27, 2015   Published by Visit St Paul 
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
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Mike Veeck dusts off one of his father's old ideas to crowdsource the umpiring at a Saints game - 17 May 2013

The left-handed batter tried to check his swing in the first inning. In a reflex honed through thousands of innings behind the plate, Dwight Childs, a catcher for the St. Paul Saints of the independent American Association, pointed up the third-base line, appealing for a swinging strike call. But there was no umpire there — or at second, or at first or even behind the plate at Midway Stadium. The game’s final arbiter, a man in a flowing black robe that flapped in the breeze, stood with his arm...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Minor league baseball team tries out new gas-related promotion; Fort Myers links minor league baseball tickets to petrol price - 2 June 2008

Everyone knows that gas prices are out of control. This Monday, the average price for a gallon of regular gasoline in AAA's Fort Myers-Cape Coral survey area was $3.959, slightly below the state average of $3.961, and up from $3.672 a month ago. One year ago, the average price in the survey area checked in at $3.110 a gallon. The good news is that there may be some relief on the horizon. Gas prices have risen so high that they are now the standard by which minor league prices are measured. I...
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Veeck's mission is simple: Bring the fun - 1 November 2006

Fun is good, and so is business for the minor league's premier ownership team, the Goldklang Group. Guided by minor league promotions guru Mike Veeck, four of the five teams fully-owned by the Goldklang Group - Charleston, Fort Myers, Hudson Valley and flagship St. Paul - set attendance records this season. The Saints, who play an abbreviated schedule in the American Association of Professional Baseball, led the way, drawing 377,078 fans. Unwilling to rest on their success, the Goldklang Group ...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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TLA Worldwide creates sports marketing company, Talisman Sports and Media, headed by former Fox Sports bosses - 6 December 2016

Sports marketing agency TLA Worldwide has announced the creation of a new independent sports marketing business, Talisman Sports and Media, which will focus on increasing the commercial opportunities of both existing and new sports rights properties within the TLA group. Talisman Sports and Media will be headquartered in the UK with offices in London and Switzerland and be led by Simon Thomas and Andrew Guy, both of whom previously held global commercial roles at Fox Sport...
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International Champions Cup in Australia: How Manchester City, Real Madrid, Roma were lured - 14 July 2015

REAL Madrid, Manchester City and Roma in Melbourne. How exactly did Australia manage to land three of the world’s biggest sporting clubs, with some of the world’s iconic players, in our own backyard this football off-season? At the time the deals were negotiated to bring the trio here for the International Champions Cup, Manchester City were the Premier League champions, Real held the UEFA Champions League, while Roma ended up finishing second in Italy’s Serie A last term. Bart Campbell, cha...
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Investing in the Future Fan Experience - Chip Bowers and the Golden State Warriors' CMO - 12 November 2015

Chip Bowers, CDO & CMO of the 2015 National Championship NBA team Golden State Warriors, provides the Closing Keynote presentation to the 10th anniversary Sierra CXO Summit. He provides a comprehensive insight to the goals, intentions and development plans of the Warriors' new stadium which is being built in San Francisco. The Sierra CXO Summit is a catalyst for connecting leading executives, entrepreneurs, innovators and investors together in a dynamic and interactive experience focused o...
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Why the NRL advertisement has no theme song, no commentary and was filmed by fans - 26 February 2016

Johnathan Thurston's premiership-winning field goal in last year's grand final is like Cathy Freeman winning the gold medal at the Sydney Olympics and John Aloisi's penalty to put the Socceroos into the 2006 FIFA World Cup. Anyone who witnessed it has a story about where they were at the time and there are probably more people now claiming to have been at ANZ Stadium when Thurston piloted the ball between the posts in extra time to snatch an historic 17-16 victory for the Cowboys than the 82,758...
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NRL launches second phase of NRL's 'History Happens' campaign via Archibald / Williams - 17 February 2017

 Archibald / Williams will next week launch its major campaign for the NRL with the 2017 Telstra Premiership Season launch. Off the back of the agency's successful 'History Happens' campaign last year, their new integrated campaign will launch on Thursday 23 February. The thinking behind this year's campaign again taps into the insight that in recent years the NRL has been anyone's game. In the 13 years prior to 2009, 5 clubs dominated the NRL. However, in the years since, every club has made t...
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NRL dumps celebrity for social in 2016 season launch as campaign refocuses on sport - 26 February 2016

The NRL has launched its 2016 season push with an ad devoid of celebrity as the code abandons rock star-driven marketing in favour of a campaign giving ownership to the players and fans, with the line: ‘Be there when history happens’. The work is the first to come from Sydney agency Archibald Williams, which was handed season-launch creative duties after more than a decade with MJW – which as Hertz Walpole created the first Tina Turner campaign for the code in 1989 setting the NRL on a path ...
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The NRL launches new 'Be there when History Happens' 2016 campaign via Archibald / Williams - 26 February 2016

The National Rugby League (NRL) has today launched its widely anticipated campaign after handing the creative account to Archibald / Williams late last year. To kick off the 2016 Telstra Premiership NRL season, the agency has created a fully integrated national campaign covering TV, Print, Digital, Radio, Social Media and Outdoor. The experience of watching sport on TV keeps getting better. Under a new broadcasting agreement, Fox Sports will feature every NRL match live. Channel 9 will show it...
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NFL And Super Bowl Host Committee Launch Super Bowl LII Business Connect Program - 18 November 2016

The Minnesota Super Bowl Host Committee (MNSBHC), in partnership with the National Football League (NFL), is inviting local, diverse business owners to the launch of the Super Bowl LII Business Connect Program. Business Connect is the NFL's Super Bowl supplier diversity initiative charged with identifying local, diverse and certified, event-ready businesses in Minnesota to compete for Super Bowl contracts and providing networking and professional development workshops for those businesses. The p...
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Andrew Fagan talks about life as Crows CEO - 1 April 2016

Andrew Fagan halts mid-sentence as he recalls the days following the death of Adelaide coach Phil Walsh last July. He is remembering the thousands who gathered just below his first floor office at Crows’ headquarters to leave a tribute — a footy, maybe an old jumper, a note — to mourn the loss of a man most of them had never met. “I just got tingles speaking about it,’’ he confesses. To Fagan, the reaction to Walsh’s tragic killing was an indication of just how deep the roots of football...
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Lost Links, Los Links to Los Lynx - from an in-joke to a fan movement

'Los Lynx"' is the unofficial rallying cry of the Minnesota Lynx. It began as a tagline from a Bing commercial, was jokingly shouted by the players during practise sessions, turned into a social media meme and became a movement. President Obama even introduced the team as Los Lynx.
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Reselling the Hawks to Atlanta

Diagnosing the root of Atlanta's historic apathy toward its NBA franchise has long been a discussion among the city's sports fans and amateur sociologists. The snarling traffic is often cited. Some say Atlanta is a city of transplants who brought their loyalties to other teams with them. There's the loser theory, too - that fans in Atlanta don't connect to the Hawks because the team hasn't been to the NBA's final four since 1969. and that the roster hasn't featured a bona fide superstar since Do...
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The Story behind the Hawk's new uniforms

When rapper T.I. arrived at Philips Arena to perform before Atlanta's home opener against Indiana on Nov. 1 2014, he was asked which Hawks jersey he wanted to rep.T.I. chose a vintage Hawks jersey for his performance during Atlanta's home opener this season. Courtesy Atlanta Hawks It was a 1970 Pete Maravich jersey, a throwback to the funky, avant-garde uniforms with green accents that Atlanta wore for just two seasons, and it remains one of the team's best sellers. It felt like a serendi...
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Atlanta Hawks' Peter Sorckoff - Serial Dating and One Night Stands

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges. Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges.
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Atlanta Hawks' Peter Sorckoff - Retail is a barometer of brand health

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff explains how what fans are buying and wearing is an important signal to him of whether or not the Hawks are forging strong bonds with their audiences. Published on Apr 24, 2015; CSE Agency Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff explains how what fans are buying and wearing is an important signal to him of whether or not the Hawks are forging strong bonds with their audiences.
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