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Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
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Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
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Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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Kansas City: FanThreeSixty improving fan experiences

  T FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to und...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Grog police called in as SCG fans embrace bar ordering app AirService - 21 March 2016

Dominic Bressan shut down a bar at the Sydney Cricket Ground in February, and the co-founder of mobile ordering app AirService is proud of it. AirService, which raised $1.5 million in seed capital last September, had been selected by the SCG Trust and its in-stadium mobile app provider, US-based FanThreeSixty, to trial its food-and-beverage ordering plug-in at the Sydney Sevens rugby event. "They'd had problems with the previous app, the notifications didn't work too well an...
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Doing a 360: Sporting Innovations bases new brand on lead product - 18 January 2016

Sporting Innovations, the 5-year-old sports technology offshoot of Major League Soccer club Sporting Kansas City, is rebranding itself as FanThreeSixty in an effort to link more directly with its flagship product, the FanThreeSixty platform. Company executives described the new company brand and logo, arriving after a six-month process, as a “natural evolution.”   “We wanted a brand that clearly reflects who we are,” said Robb Heineman, FanThreeSixty chief executive and co...
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Paul Sergeant joins digital venue experts, PMY Group - 10 May 2016

PMY Group, the architects of the digital revolution occurring at major venues across Australia and New Zealand, have announced the appointment of Paul Sergeant, who served until recently as Chief Executive of Etihad Stadium, to its Board. After three and a half successful years at the helm of Etihad Stadium culminating in the delivery of a summer of events that included the world record breaking UFC193, the Speedway Grand Prix and Royal Edinburgh Military Tattoo, earlier this year Sergeant le...
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CiscoLive: 'Stadium Vision' world first for Melbourne's Etihad Stadium - 19 March 2015

Cisco's new Stadium Vision is a high density in-stadium Wi-Fi combined with IPTV, designed to compete with broadcast TV due to the decline in live audience attendance at events. StadiumVision 4.0 is making its debut at Allianz stadium, and Etihad, which will see a more extensible and modular version of its end-to-end, HD IPTV (up to 4K resolution) solution, enabling broader, richer, content as part of its focus on the Internet of Things (IoT) in sports and entertainment venues through its Cisco...
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Saints bring replays to baseball - 19 June 2008

The St. Paul Saints announced today that replay will be available to umpires when they host the American Association's All-Star Game on July 22. The game will be televised regionally and umpires will have access to feeds from all seven cameras via a videophone carried in the crew chief’s pocket. They will be able to select which camera to view, and control the speed of playback. By putting the choice to go to replay in the hands of the umpires could keep delays to a minimum. Allowing them to re...
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Investing in the Future Fan Experience - Chip Bowers and the Golden State Warriors' CMO - 12 November 2015

Chip Bowers, CDO & CMO of the 2015 National Championship NBA team Golden State Warriors, provides the Closing Keynote presentation to the 10th anniversary Sierra CXO Summit. He provides a comprehensive insight to the goals, intentions and development plans of the Warriors' new stadium which is being built in San Francisco. The Sierra CXO Summit is a catalyst for connecting leading executives, entrepreneurs, innovators and investors together in a dynamic and interactive experience focused o...
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mrblairhughes - Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Fun. Free. Fabulous. This was the slogan for the recent FanFEST held in August at Sydney’s AllPhones Arena as part of the 2015 Netball World Cup (NWC2015) and what a spectacle for the senses it proved to be for fans who travelled far and wide for the sport’s premier tournament. The sport of netball in Australia is a success story that continues to set new benchmarks as a result of record-breaking crowds in the ANZ Championship, an ever-expanding number of corporate partnerships, huge rises in...
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Here are 3 social media #branding lessons marketers can learn from sports teams - 18 October 2016

Social media has changed the way brands interact with customers and this trend is perhaps most prevalent in the sports world. Three digital marketing leaders from the Seattle Seahawks, Golden State Warriors, and Minnesota Vikings spoke on stage at the Seattle Interactive Conference on Tuesday, discussing how their teams use social media tools to increase fan engagement and ultimately help their companies make more money. “I feel like sports has always seemed to take bigger risks,” said panel m...
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Stepping up a gear - Audi takes the lead when it comes to customer-engagement

Audi Sport Communication has a large and dedicated following throughout the globe. It was with these fans in mind that Audi decided to look for a social user engagement platform that allowed them to really understand the fans, boost engagement levels and improve the overall user experience. Article by Russell Loarridge European Sales Director Janrain
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Orlando Magic uses Wi-Fi to improve connections with fans

Te ability to better understand their fans was a key driver for the Orlando Magic's to introduce a wi-fi network. “Fans have to opt in [to the marketing program] and it’s very valuable for us if they do,” according to the Magic;s VP of Technology, Jeff Lutes. . And it’s all based on data accumulated via the network the Magic made sure it owned ac. Lutes said. “It sets the stage for more personalized messages down the road.”
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