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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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Chicago Cubs' owners create new sales and marketing firm, Marquee Sports & Entertainment - 2 June 2017

The Chicago Cubs and Chairman Tom Ricketts are extending the scope of their fast-growing business, creating Marquee Sports & Entertainment (MSE) to serve as a centralized sales and marketing agency for the various Ricketts family sports and entertainment assets. MSE, a separate entity from the Cubs or Wrigley Field, will pool the various sales, sponsorship, event and marketing components of the Cubs, Wrigley Rooftops, the new Park at Wrigley, the American Airlines Conference Center in the ...
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NHL’s LA Kings and MLS’ LA Galaxy shoot to score with fans - 9 March 2016

The LA Kings and LA Galaxy certainly know about success on the ice and on the pitch. The two-time Stanley Cup winners and five-time MLS Cup Champions are now looking to software from analytics leader SAS to deliver a win in the stands or at home, giving each of their loyal fans more of what they want. Championships are only part of what draws supporters to AEG Sports. The company also owns and operates premier stadiums and high-profile event venues all over the world. For example, the Staples C...
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Connecting fans to their favorite teams - Hitting the goal on cross-channel campaigns - 12 December 2014

AEG Sports keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy. Published in blogs.adobe.com on 12 December 2014. Author is Mark Boothe 
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The Kings, Stanley Cup & CRM - 20 June 2014

I am a huge New York Rangers hockey fan, so it pained me to watch the L.A. Kings beat up on the Blueshirts to win the NHL’s coveted Stanley Cup. I have to dislike the Kings to some extent based on that fact alone, but I also can’t just dismiss the team’s accomplishments in the past few years, both on and off the ice. On the ice, the Kings did away with the Rangers in five games to take their second NHL title in three years. Not a small feat by any means. Off the ice, the Kings have a great ...
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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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Prince “Mission Impossible” in St. Paul - 7 February 2014

It was the Fall of 1996. As I was showing the ballroom of the Saint Paul Hotel to a group of five people for a future wedding, I heard a voice call out, “John, John are you there?” Wearing a black baseball cap, Bill Murray walked into the promenade and, moments later, he and I stood face to face. Graciously he pardoned himself, and then asked, “Hey, John, could you help me with something?” The group I was escorting didn’t mind being interrupted by such a celebrity as Mr. Murray. Standing...
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What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
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Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
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A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
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St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
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Minor league baseball team tries out new gas-related promotion; Fort Myers links minor league baseball tickets to petrol price - 2 June 2008

Everyone knows that gas prices are out of control. This Monday, the average price for a gallon of regular gasoline in AAA's Fort Myers-Cape Coral survey area was $3.959, slightly below the state average of $3.961, and up from $3.672 a month ago. One year ago, the average price in the survey area checked in at $3.110 a gallon. The good news is that there may be some relief on the horizon. Gas prices have risen so high that they are now the standard by which minor league prices are measured. I...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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Storm part-owner Bart Campbell behind Brazil-Argentina coup - 14 December 2016

Melbourne Storm part-owner and entrepreneur Bart Campbell has emerged as one of the main figures behind the stunning coup that will see the Brazil v Argentina blockbuster staged in Melbourne next year. The Australian understands Campbell’s company TLA, a leading, fully-integrated talent representation and sports marketing group, has been heavily involved in the long-running talks with Visit Victoria. As revealed exclusively in The Australian yesterday, some of the biggest names in world footba...
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ANZ Stadium prepares to host US college football game that will be watched by 30 million Americans - 2 August 2016

We've seen NRL grand finals, State of Origin blockbusters, Bledisloe Cup Tests, football internationals and AFL finals... but it’s been a long time between Budweisers since gridiron posts went up at ANZ Stadium. On Wednesday, 24 days out from the opening match of the US college football season, which has been dubbed the Sydney Cup, a set of fluro yellow goalposts are in place at ANZ Stadium as organisers run through the huge logistics of hosting a game that will be watched by 30 million Ameri...
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How the man behind the International Champions Cup sells Australia - 7 March 2016

You would think convincing and organising for one European powerhouse to tour Australia would be a hassle, imagine orchestrating this for three, very big clubs. Meet Bart Campbell. Co-founder of and Executive Chairman of TLA Worldwide, who alongside Nine Live (now TEG Live), were responsible for pitching the idea and luring Man City, Roma and Real Madrid for last year’s International Champions Cup [ICC] and now Juventus, Tottenham, Atletico Madrid and Melbourne Victory for this year’s instalme...
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All Blacks vs. Ireland, Eagles vs. Maori ABs Confirmed - 16 February 2016

U.S.A. Rugby has confirmed that the All Blacks will take on Ireland at Soldier Field in Chicago on November 5th. At the same time a fixture between the Maori All Blacks and the Eagles has been confirmed for the day before at Toyota Park. The event is being called "The Rugby Weekend. Ryan Crotty from the All Blacks and Tommy Bowe from Ireland, as well as Padraig Power from the IRFU, Nigel Cass from the NZRU, Nigel Melville from U.S.A. Rugby, and Bart Campbell from TLA Worldwide attended a press c...
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Tottenham Hotspur and Juventus to headline Melbourne’s International Champions Cup in 2016 - 18 December 2015

EURO giants Juventus and Tottenham will headline a revamped International Champions Cup tournament in Melbourne next July, that will also include Melbourne Victory. The local powerhouse will be the first A-League side to feature and will kick-off the event against Juventus at the MCG on July 23 2016. The other change will be the addition of a fourth side, to be confirmed in February. Paul Pogba and Harry Kane, two of the hottest young stars in world football, will light up the tournament with o...
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Sydney's ANZ Stadium to host Opening match of 2016 College Football season - 29 November 2015

SYDNEY has secured one of the hottest sporting events in the world with the University of California Golden Bears to play the University of Hawaii Rainbow Warriors in the opening game of the 2016 National Collegiate Athletic Association (NCAA) College Football Championships at ANZ Stadium. The two famous American colleges will contest the first-ever regular-season match played in Sydney on Saturday 27 August, with the College football blockbuster to be televised live in an event...
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Essentially and RFU bring Christchurch fundraiser to Twickenham - 15 March 2011

Tickets go on sale today for the Investec Super 15 match between the Crusaders and Sharks to be held at Twickenham Stadium on 27th March 2011 at 4pm. The community of Christchurch was badly affected by last month’s earthquake and this fixture, which is being event managed by Essentially, forms the centrepiece of fundraising by the Red Cross which aims to raise over £1 million for the Earthquake Appeal. Christchurch is the home of the Crusaders and the earthquake left their AMI stadium dam...
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Rugby League World Cup 2017 ticket prices announced - 11 October 2016

Rugby League World Cup 2017 (RLWC2017) has announced its fan-friendly ticket pricing for next year's tournament to be co-hosted by Australia and New Zealand from 27 October to 2 December. Fans are encouraged to purchase early to secure the best seats at the lowest prices, starting from $10 for kids and concessions, $20 for adults and $45 for a family of four. The ticket pricing reflects the RLWC2017 organising committee’s vision of having next year’s tournament seen by more fans than ever bef...
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Suncorp Stadium to host RLWC2017 Semi and Final -19 July 2016

In a major sporting coup for Brisbane, Suncorp Stadium will host a semi-final AND the final of Rugby League World Cup 2017. Details of the RLWC 2017 draw were announced today. On hand for the announcement were the captains of Papua New Guinea (David Mead), Australia (Cameron Smith) and New Zealand (Jesse Bromwich). The semi-final will be played on Friday 24th November 2017 with the final the following Saturday, 2nd December 2017. Queensland also secured six additional pool games - three in To...
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MCG State of Origin rugby league record crowd cements Melbourne as Australia’s sporting capital - 18 June 2015

The Melbourne Cricket Ground last night (17 June 2015) hosted the biggest State of Origin rugby league clash in history, A massive crowd of 91,513 packed the home of sport for the showdown, cementing Melbourne’s place as the sporting capital of Australia.The MCG attendance bettered the previous Origin record of 88,836 for game two of the 1999 series at Stadium Australia in Sydney, the year ­before it was the centrepiece of the Sydney Olympics. State Premier Daniel Andrews said rugby's Bledislo...
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Daley & Sterlo urge VB Blues fans to buy early

Laurie Daley and Peter Sterling have urged VB Blues fans to get behind the team and sign up to Blatchy's Blues membership for the 2017 State of Origin series. Early-bird tickets are on sale, but only for Blatchy's Blues and ticketed NRL members, with the general public having to wait until Friday. For the first time, tickets for all three matches will go on sale simultaneously, with Blatchy's Blues members receiving priority ticket access to watch the VB Blues battle it out with Queensland. ...
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State of Origin 2015: The Blatchy’s Blues will be out in record numbers at game one - 27 May 2015

 LAURIE Daley’s NSW Blues will boast an army of supporters which will rival the average NRL crowd this season. Official supporter group of NSW, the Blatchy’s Blues, have secured a record 15,000 tickets for Wednesday’s Origin I blockbuster at ANZ Stadium. The famous band of blue T-shirt and wig-wearing NSW fans are expected to fill the entire southern end of the stadium following a further 3000 extra Blatchy’s snapping up tickets — surpassing the previous record of 12,000 set last year. ANZ...
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Blatchys Blues to take NSW to the World - 23 October 2014

The NSW VB Blues could soon join Manchester United, Real Madrid and the New York Yankees as one of the most recognisable and wealthy sporting brands in the world after bringing on board the greatest fan club in rugby league in Blatchys Blues. Rugby league’s showpiece – State of Origin is already broadcast live throughout Australia and to 90 countries and territories worldwide. Now through the purchase of Dan Blatch’s unique blue wig-wearing fan club Blatchys Blues, the NSW VB Blues is one pow...
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Origin fan club Blatchy’s Blues is on the verge of being sold to NSWRL

 THE greatest fan club in rugby league, Blatchy’s Blues, is on the verge of being sold to NSW league bosses. Founder Dan Blatch, a Bondi financial planner and Blues tragic, is close to striking a six-figure deal with the NSW Rugby League, sources say. The confidential negotiations were discussed among league identities in the Legends room at ANZ Stadium during the State of Origin match last week. One rugby league source said the sale price could be “less than $700,000”, while another said it...
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Fans rally behind Gold Coast NRL club pushing Titans’ membership to cusp of 10,000 - 6 March 2015

THE Titans are only 300 short of reaching 10,000 memberships for the first time in the club’s short history. About 9700 memberships have been sold ahead of the team’s first hit out on Saturday night. The club had a record 8768 members in 2014 and were hoping to break the 10,000 figure this year. While official numbers are still being verified membership manager Chris Knell said the club was well on track to reaching the major milestone. “If it keeps going the way that it is going we should g...
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Rise in membership numbers gives Gold Coast Titans boost following lean times for the NRL club - Gold Coast Titans supporters have rallied by buying memberships - 7 December 2014

THE Gold Coast Titans have seen a boost in membership numbers following mass changes in the club hierarchy. Despite four lean seasons on the field, including a 14th-placed finish last season, the Titans’ membership base is tracking at 10 per cent better than the same time last year. It has been a big year of change for the NRL franchise with club founder Michael Searle and foundation coach John Cartwright resigning from their roles in August. The club appointed a board of directors for the fir...
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Why the NRL advertisement has no theme song, no commentary and was filmed by fans - 26 February 2016

Johnathan Thurston's premiership-winning field goal in last year's grand final is like Cathy Freeman winning the gold medal at the Sydney Olympics and John Aloisi's penalty to put the Socceroos into the 2006 FIFA World Cup. Anyone who witnessed it has a story about where they were at the time and there are probably more people now claiming to have been at ANZ Stadium when Thurston piloted the ball between the posts in extra time to snatch an historic 17-16 victory for the Cowboys than the 82,758...
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NRL launches second phase of NRL's 'History Happens' campaign via Archibald / Williams - 17 February 2017

 Archibald / Williams will next week launch its major campaign for the NRL with the 2017 Telstra Premiership Season launch. Off the back of the agency's successful 'History Happens' campaign last year, their new integrated campaign will launch on Thursday 23 February. The thinking behind this year's campaign again taps into the insight that in recent years the NRL has been anyone's game. In the 13 years prior to 2009, 5 clubs dominated the NRL. However, in the years since, every club has made t...
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Atlanta Hawks' Peter Sorckoff - Serial Dating and One Night Stands

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges. Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges.
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