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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
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Micheal Barlow's OUT OF BOUNDS podcast (:Episode 5 : Matthew Pavlich) - 17 April 2017

In season 2017, Aflplayers.com.au will showcase Michael Barlow’s ‘Out of Bounds’ podcast. The new Gold Coast Suns recruit has worked tirelessly to take listeners behind the scenes and into the life of an AFL player. Each week, Barlow will have a relaxed conversation with a current AFL footballer or key stakeholder and discuss the football landscape, and their busy lives outside of the AFL microscope. In the fifth installment, Barlow chats to his former teammate and AFLPA President, Matthew ...
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Max takes you inside the Gawn Cafe - 4 April 2017

Max Gawn is regarded as one of the hardest nuts in the competition, so with that in mind, it’s a seamless fit for the ruckman to be aligned with Almonds Australia and become a ‘Hard Nut’ ambassador in an exciting campaign with the AFL Players’ Association that showcases football’s hardest nuts, and their inspiration. In the video above, Gawn takes you inside the ‘Gawn Cafe’ where teammates Sam Frost and Lachlan Filipovic have gathered to get a taste of his almond-based smoothie...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
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The St. Paul Saints went marching out of Midway Stadium, marking end of an era - 29 August 2014

Three hours before game time at Midway Stadium on Thursday seemed to follow the same familiar ritual the St. Paul Saints have followed for the past 22 seasons as they prepared to face the Winnipeg Goldeyes. Players, arms crossed and talking, stood scattered around the tarp-covered field under an intermittent drizzle and dreary-gray skies. The first hint of barbecue smoke wafted from the nearby parking lot, signaling the arrival of the early die-hards, like the Miller family, who have been coming...
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What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
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Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
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A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
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St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
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Veeck's mission is simple: Bring the fun - 1 November 2006

Fun is good, and so is business for the minor league's premier ownership team, the Goldklang Group. Guided by minor league promotions guru Mike Veeck, four of the five teams fully-owned by the Goldklang Group - Charleston, Fort Myers, Hudson Valley and flagship St. Paul - set attendance records this season. The Saints, who play an abbreviated schedule in the American Association of Professional Baseball, led the way, drawing 377,078 fans. Unwilling to rest on their success, the Goldklang Group ...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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Veeck Still Treats Baseball As Game; Fans Are No. 1 When They Visit Minors' Saints - 23 June 1996

St. Paul Saints games in the independent Northern League, massage-giving nuns roam the stands and a tuxedo-clad pig delivers baseballs to umpires. They have had a ballpark seance in which fans tried to reach Thomas Edison but kept getting some guy named Joe. And one night they debuted Mime-O-Vision, where five mimes recreated close plays and got pelted with hot dogs. "We sold 26,000 hot dogs," Saints' co-owner Mike Veeck told the Los Angeles Times. "It was great." Veeck is the No. 1...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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Los Angeles: Kings of the NHL Twitter World - 19 December 2013

Depending on who you ask, Montreal or Toronto and perhaps even New York City may be the centre of the hockey universe. As for the sports' "Twitterverse", all signs point directly to Los Angeles. While most sports teams use their Twitter accounts for standard purposes such as providing injury updates and links to interviews, the L.A. Kings Twitter account does exactly that - while also pushing the envelope and having a little fun in the process. "For us it all starts with a philosophy built aro...
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Yalla Yalla! The joy and pain of supporting Iraqi football

Irrespective of the on-field heartbreak or heroics, the Iraqi football fans have shown an Australian audience what passion looks like.  As Liverpool FC's legendary Manager, Bill Shankly once said " Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that ...". When Shankly shared this nugget of wisdom, it was unlikely that he had Iraqi football fans in mind, but it’s a more than fitti...
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AFC Asian Cup 2015 Communities Program Delivers Amazing Crowds - 8 April 2015

The AFC Asian Cup Australia 2015 Communities Program has been instrumental in ensuring the Asian Cup is one of the most successful and inclusive major events ever held in Australia. Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727. The LOC had worked with cultural marketing specialists Red Elephant Projects to execute the program. The program achieved outcomes beyond our expectations. The Asian Cup crowds have been a vital part of the tournament...
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RLWC2017's first New Zealand community ambassadors inducted - 3 February 2017

The Rugby League World Cup 2017 Organising Committee has welcomed the first of the tournament's New Zealand Community Ambassadors at an event held in Auckland. In front of New Zealand Sport and Recreation Minister Dr Jonathan Coleman and RLWC2017 CEO Andrew Hill, the first of a 100-strong team of Community Ambassadors received their uniform from RLWC2017 Chief Ambassador NZ, Sir Peter Leitch. "Our Rugby League World Cup Community Ambassadors are passionate advocates of the sport and understand...
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Netball New Zealand unveils new ANZ Premiership - 26 October 2016

Netball New Zealand, in partnership with ANZ, is pleased to announce the ANZ Premiership – New Zealand’s new elite Netball league. The ANZ Premiership will be the world’s most intensely fought, captivating and innovative female sports league featuring six teams; SKYCITY Mystics Waikato Bay of Plenty Magic Central Pulse Mainland Tactix Ascot Park Hotel Southern Steel and the newly formed Northern Stars. Headlining the Northern Stars will be internationals Leana de Bruin, Kayla Cull...
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How SportsHosts turns tourists into travellers - 15 November 2016

 A promotional video by SportsHosts targetting travellors. SportsHosts was born out of a desire to build connections with people around the world. At its simplest - we connect travellers with locals to see sport on a global scale. Published on  15 November, 2016
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SportsHosting provides a unforgettable experience for both traveller Wayne and Melbourne local Trevor - 15 November 2016

Wayne (from Taiwan) had been in town for less than a week before he spent an unforgettable day with Melbourne local Trevor. going onto to the ground to watch the players run out.  Published on Nov 15, 2016    
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Three travellers' big day out (publunch, National Sports Museum, kickaround and a Collingwood game) made special by having a local to explain all the little things - 15 November 2016

Bala, Lee and Joe had a big day. Lunch at the local pub, an interactive sports museum and learning how to kick an Aussie Rules football, all before the match!  Published on Nov 15, 2016    
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Maya & Luisa promise to sportshost their Melbournian sportshost Molly back in Columbia - 15 November 2016

It can be really tough to meet locals if you're studying overseas and Maya & Luisa had been in Melbourne for a few months without really meeting any locals. They had a great day with Molly and a e keen to return the favour. Published on Nov 15, 2016   r
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mrblairhughes - 2016 NRL and AFL Grand Final Fan Engagement Overview - 26 September 2016

    It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively. With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a...
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State of Origin 2015: The Blatchy’s Blues will be out in record numbers at game one - 27 May 2015

 LAURIE Daley’s NSW Blues will boast an army of supporters which will rival the average NRL crowd this season. Official supporter group of NSW, the Blatchy’s Blues, have secured a record 15,000 tickets for Wednesday’s Origin I blockbuster at ANZ Stadium. The famous band of blue T-shirt and wig-wearing NSW fans are expected to fill the entire southern end of the stadium following a further 3000 extra Blatchy’s snapping up tickets — surpassing the previous record of 12,000 set last year. ANZ...
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Netball Bew Zealand's Kate Agnew discusses the trialling of potential law changes at the NZ U19 & U23 Netball Champs Published on Jul 18, 2014

SKY Sport recently caught up with Netball New Zealand Operations Director Kate Agnew at the Under 19 & 23 Nationals in Dunedin. Agnew talks about the trial of the proposed new rules and how they were viewed at the event.  Published on Jul 18, 2014    
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NZ to trial two-point goals as part of proposed changes - 26 March 2014

A two-point shot may be introduced to seven-a-side netball if rule trials in New Zealand later this year prove successful. Creating an additional two-point scoring zone within the shooting circle is among three rule innovations to be trialled at this year's national U19 and U23 championships in Dunedin as Netball New Zealand attempt to take the lead on revamping the game's rules. Under the International Netball Federation's constitution, changes can be made to the game's laws only every eight y...
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mrblairhughes - Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Fun. Free. Fabulous. This was the slogan for the recent FanFEST held in August at Sydney’s AllPhones Arena as part of the 2015 Netball World Cup (NWC2015) and what a spectacle for the senses it proved to be for fans who travelled far and wide for the sport’s premier tournament. The sport of netball in Australia is a success story that continues to set new benchmarks as a result of record-breaking crowds in the ANZ Championship, an ever-expanding number of corporate partnerships, huge rises in...
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Minnesota Super Bowl Host Committee's Website Now Bigger And Bolder - 15 July 2016

The Minnesota Super Bowl Host Committee announced today it has added fresh content and features to its website, which serves as a central hub for updates and news around activities and events in Minnesota leading up to Super Bowl LII, to be played in the new U.S. Bank Stadium. The updated website is to serve as hub for news related to Super Bowl LII events and activities. "Our Host Committee website is our portal for keeping residents, visitors, local businesses and sponsoring partners up-to-th...
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Andrew Fagan talks about life as Crows CEO - 1 April 2016

Andrew Fagan halts mid-sentence as he recalls the days following the death of Adelaide coach Phil Walsh last July. He is remembering the thousands who gathered just below his first floor office at Crows’ headquarters to leave a tribute — a footy, maybe an old jumper, a note — to mourn the loss of a man most of them had never met. “I just got tingles speaking about it,’’ he confesses. To Fagan, the reaction to Walsh’s tragic killing was an indication of just how deep the roots of football...
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Matthew Dellavedova hopes Cavs’ Australia Day Game’ leads to NBA game in Australia

The Cleveland Cavaliers — partnering with UP&GO — will host an ‘Australia Day Game’ against the Minnesota Timberwolves, broadcast in Australia on the 26th of January. Dellavedova hopes that the game, along with the increasing interest in basketball in the country, can eventually lead to, at least, an exhibition game played in the Australia.
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Cleveland Cavaliers announce new partnership with Breakfast Drink Up & Go.

The Cleveland Cavaliers will celebrate its ties to the Land Down Under when the team hosts its first "Australia Day Game" presented by Up & Go, the official Australian Breakfast of the Cleveland Cavaliers, on Monday, January 25th at 7:00 p.m. vs. the Minnesota Timberwolves at Quicken Loans Arena.
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Reselling the Hawks to Atlanta

Diagnosing the root of Atlanta's historic apathy toward its NBA franchise has long been a discussion among the city's sports fans and amateur sociologists. The snarling traffic is often cited. Some say Atlanta is a city of transplants who brought their loyalties to other teams with them. There's the loser theory, too - that fans in Atlanta don't connect to the Hawks because the team hasn't been to the NBA's final four since 1969. and that the roster hasn't featured a bona fide superstar since Do...
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The Story behind the Hawk's new uniforms

When rapper T.I. arrived at Philips Arena to perform before Atlanta's home opener against Indiana on Nov. 1 2014, he was asked which Hawks jersey he wanted to rep.T.I. chose a vintage Hawks jersey for his performance during Atlanta's home opener this season. Courtesy Atlanta Hawks It was a 1970 Pete Maravich jersey, a throwback to the funky, avant-garde uniforms with green accents that Atlanta wore for just two seasons, and it remains one of the team's best sellers. It felt like a serendi...
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Atlanta Hawks' Peter Sorckoff - Serial Dating and One Night Stands

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges. Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges.
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