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Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
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Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
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Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
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Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
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Marketing Lessons from the NBA Champion Golden State Warriors - 23 May 2017

  No comments - Leave comment Posted in:Print Issue, Technology     I had the distinct pleasure of spending time with Kenny Lauer, the vice president of marketing and digital for the world-champion Golden State Warriors. Not only were they the best team in the league this year, they are also seen as leaders when it comes to the digital marketing and fan experience. Below are a few insights Lauer shared that may help up your digital marketing game. Finding the R...
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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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How the LA Kings build their brand through Trash-Tweeting - 18 March 2014

Professional sports franchises typically play it safe when engaging on social media. On Twitter, the formula is simple: Update games, post quotations from player interviews, and offer the occasional behind-the-scenes photo or video. Nothing controversial or edgy. Just lather, rinse, tweet, repeat (and retweet). But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs. In America, the Los An...
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Kansas City: FanThreeSixty improving fan experiences

  T FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to und...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Melbourne's 56,000-capacity Etihad Stadium set to host UFC 193 - 19 August 2015

The UFC has its home for its November return to Australia, and it’s a big one. Etihad Stadium, a venue used primarily for Australian-rules football and rugby, as well as concerts, will play host to UFC 193. UFC President Dana White tweeted news of the venue today after an initial report by the Sydney Morning Herald. UFC 193 takes place Sunday, Nov. 15, in Melbourne, Australia. Due to the time difference, the pay-per-view main card, which precedes prelims on FOX Sports 1 and UFC Fight Pass, ai...
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Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
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Micheal Barlow's OUT OF BOUNDS podcast (:Episode 5 : Matthew Pavlich) - 17 April 2017

In season 2017, Aflplayers.com.au will showcase Michael Barlow’s ‘Out of Bounds’ podcast. The new Gold Coast Suns recruit has worked tirelessly to take listeners behind the scenes and into the life of an AFL player. Each week, Barlow will have a relaxed conversation with a current AFL footballer or key stakeholder and discuss the football landscape, and their busy lives outside of the AFL microscope. In the fifth installment, Barlow chats to his former teammate and AFLPA President, Matthew ...
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Max takes you inside the Gawn Cafe - 4 April 2017

Max Gawn is regarded as one of the hardest nuts in the competition, so with that in mind, it’s a seamless fit for the ruckman to be aligned with Almonds Australia and become a ‘Hard Nut’ ambassador in an exciting campaign with the AFL Players’ Association that showcases football’s hardest nuts, and their inspiration. In the video above, Gawn takes you inside the ‘Gawn Cafe’ where teammates Sam Frost and Lachlan Filipovic have gathered to get a taste of his almond-based smoothie...
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AFLW players show they care - 19 March 2017

AFLW players from across the country have donated a portion of their football payments to beyondblue through AFL Players’ Association charity program AFL Players Care. A total of $5425 was donated to beyondblue to help support people affected by depression, anxiety and suicide, after players contributed $25 each for the season – a pro rata amount based on the AFL Players donations made by male players. beyondblue was elected AFLW players’ charity of choice via vote by the wider pl...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
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The St. Paul Saints went marching out of Midway Stadium, marking end of an era - 29 August 2014

Three hours before game time at Midway Stadium on Thursday seemed to follow the same familiar ritual the St. Paul Saints have followed for the past 22 seasons as they prepared to face the Winnipeg Goldeyes. Players, arms crossed and talking, stood scattered around the tarp-covered field under an intermittent drizzle and dreary-gray skies. The first hint of barbecue smoke wafted from the nearby parking lot, signaling the arrival of the early die-hards, like the Miller family, who have been coming...
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Competing with the American living room - 29 April 2014

The Minnesota Vikings and the St. Paul Saints say they treasure their fans and each team says they have designed their new facilities with those fans in mind. So, how many bells and whistles does a diehard fan need, anyway? Plenty, apparently. And giving fans what they want isn’t cheap. In fact, amenities can surpass construction costs like labor and steel, according to Chris Allphin, Van Wagner Sports and Entertainment vice president for team and venue services. A concourse view of the pl...
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Prince “Mission Impossible” in St. Paul - 7 February 2014

It was the Fall of 1996. As I was showing the ballroom of the Saint Paul Hotel to a group of five people for a future wedding, I heard a voice call out, “John, John are you there?” Wearing a black baseball cap, Bill Murray walked into the promenade and, moments later, he and I stood face to face. Graciously he pardoned himself, and then asked, “Hey, John, could you help me with something?” The group I was escorting didn’t mind being interrupted by such a celebrity as Mr. Murray. Standing...
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What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
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Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
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Mike Veeck dusts off one of his father's old ideas to crowdsource the umpiring at a Saints game - 17 May 2013

The left-handed batter tried to check his swing in the first inning. In a reflex honed through thousands of innings behind the plate, Dwight Childs, a catcher for the St. Paul Saints of the independent American Association, pointed up the third-base line, appealing for a swinging strike call. But there was no umpire there — or at second, or at first or even behind the plate at Midway Stadium. The game’s final arbiter, a man in a flowing black robe that flapped in the breeze, stood with his arm...
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A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
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Saints are no angels; Edgy promos are part of the game for team's GM - 17 August 2012

Ever wonder who gets to approve the weird and often wonderful promotions at the St. Paul Saints games? That would be general manager Derek Sharrer, who gave the go-ahead for such edgy giveaways as the Larry Craig "bobblefoot" and the spinning bobblehead commemorating the Coleman-Franken recount. Such headline-grabbing promotions are as much a team effort as what takes place on the field at Midway Stadium, said Sharrer, who's in his eighth year as Saints' GM and executive vice president and 18th...
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Minor league Saints hosting night for atheists - 12 July 2012

For one day next month, the St. Paul Saints minor league baseball team will become the Aints. The Saints, known for off-the-wall promotions in the team’s 20-year history, will have a theme night on Aug. 10 titled “A Night of Unbelievable Fun,” sponsored by the Minnesota Atheists. While the team’s staff generates many of the Saints’ promotions and giveaways, several ideas come from outside sponsors. This promotion fell into the second category, said Saints general manger Derek Sharrer...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
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St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
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Getting in touch with Mike Veeck - one of Baseball's true legends - 15 May 2009

I’m obsessed with baseball. I mean, really obsessed. If I didn’t have a girlfriend, I would still be living in my mother’s house collecting baseball cards, playing fantasy baseball, and Tivo’ing every game I could. It’s really good that Katlyn’s here to keep that in check. Trust me, I know I’m a weirdo. And I’m okay with it. So for the past couple months it’s been eating me up inside that the President of the Charleston Riverdogs, Mike Veeck, lives in the same town as me. I mean, it’s...
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Saints bring replays to baseball - 19 June 2008

The St. Paul Saints announced today that replay will be available to umpires when they host the American Association's All-Star Game on July 22. The game will be televised regionally and umpires will have access to feeds from all seven cameras via a videophone carried in the crew chief’s pocket. They will be able to select which camera to view, and control the speed of playback. By putting the choice to go to replay in the hands of the umpires could keep delays to a minimum. Allowing them to re...
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Minor league baseball team tries out new gas-related promotion; Fort Myers links minor league baseball tickets to petrol price - 2 June 2008

Everyone knows that gas prices are out of control. This Monday, the average price for a gallon of regular gasoline in AAA's Fort Myers-Cape Coral survey area was $3.959, slightly below the state average of $3.961, and up from $3.672 a month ago. One year ago, the average price in the survey area checked in at $3.110 a gallon. The good news is that there may be some relief on the horizon. Gas prices have risen so high that they are now the standard by which minor league prices are measured. I...
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Veeck's mission is simple: Bring the fun - 1 November 2006

Fun is good, and so is business for the minor league's premier ownership team, the Goldklang Group. Guided by minor league promotions guru Mike Veeck, four of the five teams fully-owned by the Goldklang Group - Charleston, Fort Myers, Hudson Valley and flagship St. Paul - set attendance records this season. The Saints, who play an abbreviated schedule in the American Association of Professional Baseball, led the way, drawing 377,078 fans. Unwilling to rest on their success, the Goldklang Group ...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
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Veeck Still Treats Baseball As Game; Fans Are No. 1 When They Visit Minors' Saints - 23 June 1996

St. Paul Saints games in the independent Northern League, massage-giving nuns roam the stands and a tuxedo-clad pig delivers baseballs to umpires. They have had a ballpark seance in which fans tried to reach Thomas Edison but kept getting some guy named Joe. And one night they debuted Mime-O-Vision, where five mimes recreated close plays and got pelted with hot dogs. "We sold 26,000 hot dogs," Saints' co-owner Mike Veeck told the Los Angeles Times. "It was great." Veeck is the No. 1...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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Delivering the Integrated Fan Experience at Chelsea FC using CACI and the Adobe Marketing Cloud - 15 May 2015

Published on May 15, 2015 Chelsea FC have undertaken a truly ground breaking programme that goes beyond the world of sports. Their market leading platform significantly improves both fan engagement and commercial value, enabling over 500m global fans to access Chelsea content, videos and tools in a highly personalised way. 
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Chelsea FC and Stamford Bridge Fan Experience Review - 14 December 2015

Chelsea FC and Stamford Bridge Fan Experience Review December 14, 2015 Fan Engagement Blair Hughes Leave a comment Chelsea FC Stamford Bridge It’s a freezing late Saturday morning in London as I traverse the Piccadilly and District lines from Kings Cross tube station to Fulham Broadway for today’s English Premier League clash between Chelsea and Norwich City at Stamford Bridge.  Chelsea FC Stamford Bridge Exiting the station I make my way around to the Fulham Road ent...
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Xperiology On Tour - Fan Experience with Chelsea FC- 4 March 2014

Xperiology’s Marketing Executive Matthew Wall spent yesterday in London, meeting Chelsea FC’s Jon Scammell at Stamford Bridge. The purpose of the trip was to learn about Chelsea’s innovative marketing efforts and gain an insight into the ways in which Chelsea are improving the ‘fan experience’ ahead of this year’s Fan Experience Forum 2014. Chelsea FC’s Jon Scammell is a man who prides himself on providing the Chelsea fans (and also the away fans) with a great all-round experience – th...
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Los Angeles: Kings of the NHL Twitter World - 19 December 2013

Depending on who you ask, Montreal or Toronto and perhaps even New York City may be the centre of the hockey universe. As for the sports' "Twitterverse", all signs point directly to Los Angeles. While most sports teams use their Twitter accounts for standard purposes such as providing injury updates and links to interviews, the L.A. Kings Twitter account does exactly that - while also pushing the envelope and having a little fun in the process. "For us it all starts with a philosophy built aro...
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ANZ Stadium prepares to host US college football game that will be watched by 30 million Americans - 2 August 2016

We've seen NRL grand finals, State of Origin blockbusters, Bledisloe Cup Tests, football internationals and AFL finals... but it’s been a long time between Budweisers since gridiron posts went up at ANZ Stadium. On Wednesday, 24 days out from the opening match of the US college football season, which has been dubbed the Sydney Cup, a set of fluro yellow goalposts are in place at ANZ Stadium as organisers run through the huge logistics of hosting a game that will be watched by 30 million Ameri...
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All Blacks vs. Ireland, Eagles vs. Maori ABs Confirmed - 16 February 2016

U.S.A. Rugby has confirmed that the All Blacks will take on Ireland at Soldier Field in Chicago on November 5th. At the same time a fixture between the Maori All Blacks and the Eagles has been confirmed for the day before at Toyota Park. The event is being called "The Rugby Weekend. Ryan Crotty from the All Blacks and Tommy Bowe from Ireland, as well as Padraig Power from the IRFU, Nigel Cass from the NZRU, Nigel Melville from U.S.A. Rugby, and Bart Campbell from TLA Worldwide attended a press c...
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Sydney's ANZ Stadium to host Opening match of 2016 College Football season - 29 November 2015

SYDNEY has secured one of the hottest sporting events in the world with the University of California Golden Bears to play the University of Hawaii Rainbow Warriors in the opening game of the 2016 National Collegiate Athletic Association (NCAA) College Football Championships at ANZ Stadium. The two famous American colleges will contest the first-ever regular-season match played in Sydney on Saturday 27 August, with the College football blockbuster to be televised live in an event...
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International Champions Cup to Expand to Asia In 2015 - 5 August 2014

      With the success of the International Champions Cup soccer tournament, the event organizers have announced that the competition will be expanding to Asia in the summer of 2015. “The 2014 Guinness International Champions Cup featured the largest soccer crowd ever in the United States, continually put world-class soccer on display across North America, and Monday night in Miami was no exception,” said Charlie Stillitano, CEO of Relevent Sports. “Manchester United and Liverpool...
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PNG Hunters prove popular as they blaze a trail for a rugby league-mad nation - 17 September 2015

The Intrust Super Cup team is bringing together a culturally diverse country and creating pathways for a whole new generation of players Michael Marum is more than just a rugby league coach, he is the leader of a movement. “At village level rugby league has replaced clan warfare,” he says. “At a national level the PNG Hunters are bringing the nation together. Millions are watching.” Papua New Guinea is a land of 1,400 islands, 1,000 ethnic groups, 800 languages and one great love: ...
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Yalla Yalla! The joy and pain of supporting Iraqi football

Irrespective of the on-field heartbreak or heroics, the Iraqi football fans have shown an Australian audience what passion looks like.  As Liverpool FC's legendary Manager, Bill Shankly once said " Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that ...". When Shankly shared this nugget of wisdom, it was unlikely that he had Iraqi football fans in mind, but it’s a more than fitti...
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AFC Asian Cup 2015 Communities Program Delivers Amazing Crowds - 8 April 2015

The AFC Asian Cup Australia 2015 Communities Program has been instrumental in ensuring the Asian Cup is one of the most successful and inclusive major events ever held in Australia. Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727. The LOC had worked with cultural marketing specialists Red Elephant Projects to execute the program. The program achieved outcomes beyond our expectations. The Asian Cup crowds have been a vital part of the tournament...
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Unpopular rule change axed for ANZ Premiership - 16 March 2017

Unpopular rule change axed for ANZ Premiership One of the most unpopular rule changes in the transtasman netball league has been done away with by Netball New Zealand for the new elite domestic competition. Extra time will be reinstated for the ANZ Premiership, which gets underway in 10 days time, ensuring all matches will be played to a result. It comes after extra time was controversially eliminated in last year's transtasman league in order to appease broadcasters who wanted certainty to th...
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Netball New Zealand unveils new ANZ Premiership - 26 October 2016

Netball New Zealand, in partnership with ANZ, is pleased to announce the ANZ Premiership – New Zealand’s new elite Netball league. The ANZ Premiership will be the world’s most intensely fought, captivating and innovative female sports league featuring six teams; SKYCITY Mystics Waikato Bay of Plenty Magic Central Pulse Mainland Tactix Ascot Park Hotel Southern Steel and the newly formed Northern Stars. Headlining the Northern Stars will be internationals Leana de Bruin, Kayla Cull...
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Minnesota - you're on the clock for Super Bowl LII - 6 February, 2016

We asked and you delivered. Hundreds of Minnesotans from across the state submitted videos to the Minnesota Super Bowl Host Committee to create a virtual handoff – a video representing the Super Bowl game ball traveling across Minnesota before landing at U.S. Bank Stadium, the site of Super Bowl LII. The video was debuted this morning at the official handoff ceremony after NFL Commissioner Roger Goodell delivered the game ball to Minnesota.  "The game ball belongs to our entire state, and we ...
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mrblairhughes - Miami Dolphins Hard Rock Stadium Fan Experience Recap - 27 October 2016

Landing in a sunny and humid Miami at 7am after having caught an overnight flight from Los Angeles I hit the ground running by dropping my gear off at my airport hotel and arranging an Uber out to Hard Rock Stadium for my meeting with the Dolphins and the game against rivals Buffalo.  As luck would have it I was able to book an Uber at 9am out to the stadium using a game day code that only cost me $2.99USD and dropped me off hassle free in the designated Uber Tailgate section, which was a sho...
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How SportsHosts turns tourists into travellers - 15 November 2016

 A promotional video by SportsHosts targetting travellors. SportsHosts was born out of a desire to build connections with people around the world. At its simplest - we connect travellers with locals to see sport on a global scale. Published on  15 November, 2016
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SportsHosting provides a unforgettable experience for both traveller Wayne and Melbourne local Trevor - 15 November 2016

Wayne (from Taiwan) had been in town for less than a week before he spent an unforgettable day with Melbourne local Trevor. going onto to the ground to watch the players run out.  Published on Nov 15, 2016    
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Three travellers' big day out (publunch, National Sports Museum, kickaround and a Collingwood game) made special by having a local to explain all the little things - 15 November 2016

Bala, Lee and Joe had a big day. Lunch at the local pub, an interactive sports museum and learning how to kick an Aussie Rules football, all before the match!  Published on Nov 15, 2016    
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Maya & Luisa promise to sportshost their Melbournian sportshost Molly back in Columbia - 15 November 2016

It can be really tough to meet locals if you're studying overseas and Maya & Luisa had been in Melbourne for a few months without really meeting any locals. They had a great day with Molly and a e keen to return the favour. Published on Nov 15, 2016   r
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How Jeramie McPeek Leads The Social Media Charge For Super Bowl LI - 6 February 2017 

Jeramie McPeek is the social media quarterback for Super Bowl LI in Houston. For veteran digital strategist Jeramie McPeek, who captained social during Super Bowl XLIX two years ago in Phoenix, he’s a one-man-band with a five-person supporting cast for everything social in the lead up to Sunday’s Big Game at NRG Stadium. Since joining the Houston Super Bowl Host Committee as a consultant in September, the former Phoenix Suns staffer of 24 years has been putting in 20 to 25 hours a week for...
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mrblairhughes - Denver Broncos Sports Authority Field Fan Experience Recap (24 October 2016 - Denver Broncos vs Houston Texans) -28 October 2016

Flying to Denver Monday morning and I’m up at 4.30am to fly from Miami to Denver, Colorado for tonight’s Denver Broncos game at Sports Authority Field. After an airport blueberry bagel breakfast I’m on my way for a four hour flight over the USA and into rocky mountain country. I quickly dump my bags at my airport hotel and catch the shuttle back to the airport to get the train to the game. I’ve chosen airport hotels on this trip as a smart decision given my tight sched...
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mrblairhughes - 2016 NRL and AFL Grand Final Fan Engagement Overview - 26 September 2016

    It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively. With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a...
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mrblairhughes - Podcasting The Premier League: How EPL Teams And Fan Groups Are Podcasting To Engage Fans - 9 August 2016

  The Premier League restarts this weekend with some blockbuster matches across the UK and the teams have wasted no time in giving their fans loads of exclusive audio content in the form of podcasts, match interviews and match reports among other exciting audio fan engagement ideas. In sports, sound can tell a story that images can’t. A broadcaster’s passionate voice over the noise of a roaring crowd creates an immediacy and an emotional quality unlike anything else. That i...
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mrblairhughes - Canterbury-Bankstown Bulldogs NRL Fan Experience Review - 4 August 2016

  Last Friday night (29-7-2016) I was able to take in the National Rugby League’s Canterbury Bulldogs game against St George Illawarra Dragons at Sydney’s ANZ Stadium and was really impressed with some of the things that the team there are doing to enhance the match day fan experience for rugby league fans. Under the leadership of fan engagement manager Arnaleah Hunt, the Bulldogs fan experience (along with the Melbourne Storm and the Brisbane Broncos) features some o...
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Daley & Sterlo urge VB Blues fans to buy early

Laurie Daley and Peter Sterling have urged VB Blues fans to get behind the team and sign up to Blatchy's Blues membership for the 2017 State of Origin series. Early-bird tickets are on sale, but only for Blatchy's Blues and ticketed NRL members, with the general public having to wait until Friday. For the first time, tickets for all three matches will go on sale simultaneously, with Blatchy's Blues members receiving priority ticket access to watch the VB Blues battle it out with Queensland. ...
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State of Origin 2015: The Blatchy’s Blues will be out in record numbers at game one - 27 May 2015

 LAURIE Daley’s NSW Blues will boast an army of supporters which will rival the average NRL crowd this season. Official supporter group of NSW, the Blatchy’s Blues, have secured a record 15,000 tickets for Wednesday’s Origin I blockbuster at ANZ Stadium. The famous band of blue T-shirt and wig-wearing NSW fans are expected to fill the entire southern end of the stadium following a further 3000 extra Blatchy’s snapping up tickets — surpassing the previous record of 12,000 set last year. ANZ...
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Blatchys Blues to take NSW to the World - 23 October 2014

The NSW VB Blues could soon join Manchester United, Real Madrid and the New York Yankees as one of the most recognisable and wealthy sporting brands in the world after bringing on board the greatest fan club in rugby league in Blatchys Blues. Rugby league’s showpiece – State of Origin is already broadcast live throughout Australia and to 90 countries and territories worldwide. Now through the purchase of Dan Blatch’s unique blue wig-wearing fan club Blatchys Blues, the NSW VB Blues is one pow...
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Origin fan club Blatchy’s Blues is on the verge of being sold to NSWRL

 THE greatest fan club in rugby league, Blatchy’s Blues, is on the verge of being sold to NSW league bosses. Founder Dan Blatch, a Bondi financial planner and Blues tragic, is close to striking a six-figure deal with the NSW Rugby League, sources say. The confidential negotiations were discussed among league identities in the Legends room at ANZ Stadium during the State of Origin match last week. One rugby league source said the sale price could be “less than $700,000”, while another said it...
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Top10 Aussie Guinness World Record-breaking marketing events - 9 November 2012

World record: Most people wearing wigs Who: Blatchy’s Blues (State of Origin)  At State of Origin Game 2 in 2012 Dan Blatch, founder of Blatchy’s Blues, thought he could break a record and in doing so bring attention to the game he loves so much, the team he lives for and the thousands of people that have become his loyal followers. A sea of blue wigs (12,083 to be exact) confirmed his suspicions, and a small army of witnesses sent out to count them confirmed the record. The attempt was heav...
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Fans flock to FAST5 swan song - 7 November 2014

Auckland is set to make its swan song hosting the FAST5 Netball World Series with the most exhilarating, exciting and entertaining tournament yet. Over the two days of the tournament, starting this afternoon, over 14,000 fans - in their fantastic, flamboyant costumes - will flood into Vector Arena. Tournament Director Kate Agnew says there are limited tickets available for both days. "This is going to be the most exciting year ever for FAST5. All six teams have come to Auckland with the most fa...
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Netball Bew Zealand's Kate Agnew discusses the trialling of potential law changes at the NZ U19 & U23 Netball Champs Published on Jul 18, 2014

SKY Sport recently caught up with Netball New Zealand Operations Director Kate Agnew at the Under 19 & 23 Nationals in Dunedin. Agnew talks about the trial of the proposed new rules and how they were viewed at the event.  Published on Jul 18, 2014    
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NZ to trial two-point goals as part of proposed changes - 26 March 2014

A two-point shot may be introduced to seven-a-side netball if rule trials in New Zealand later this year prove successful. Creating an additional two-point scoring zone within the shooting circle is among three rule innovations to be trialled at this year's national U19 and U23 championships in Dunedin as Netball New Zealand attempt to take the lead on revamping the game's rules. Under the International Netball Federation's constitution, changes can be made to the game's laws only every eight y...
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2012 Fast5 Auckland - Let the Party Begin!

Fast, furious and with a new kind of flair – Fast5, netball’s latest innovation, is making its public debut. New Zealand hosts the very first International Netball Federation Fast5 Netball World Series at Vector Arena, Auckland, from 9th to 11th November 2012. There the world’s top six netballing nations come together to compete in the thrilling high speed, action packed, shortform version of the traditional game. Raising public awareness of the new game is top priority for Netball New Zeala...
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