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Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
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Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
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Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
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Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
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The Los Angeles Kings shift business strategy from ticket sales to fan engagement - 11 June 2014

In 2012, the Los Angeles Kings did the improbable:  Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup.  In the wake of the team's first Stanley Cup victory, Los Angeles Kings executives found themselves in a new corner.  The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town.  As the Kings' ticket sales continue to soar amongst the team's...
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How the LA Kings build their brand through Trash-Tweeting - 18 March 2014

Professional sports franchises typically play it safe when engaging on social media. On Twitter, the formula is simple: Update games, post quotations from player interviews, and offer the occasional behind-the-scenes photo or video. Nothing controversial or edgy. Just lather, rinse, tweet, repeat (and retweet). But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs. In America, the Los An...
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Kansas City: FanThreeSixty improving fan experiences

  T FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to und...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Paul Sergeant joins digital venue experts, PMY Group - 10 May 2016

PMY Group, the architects of the digital revolution occurring at major venues across Australia and New Zealand, have announced the appointment of Paul Sergeant, who served until recently as Chief Executive of Etihad Stadium, to its Board. After three and a half successful years at the helm of Etihad Stadium culminating in the delivery of a summer of events that included the world record breaking UFC193, the Speedway Grand Prix and Royal Edinburgh Military Tattoo, earlier this year Sergeant le...
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CiscoLive: 'Stadium Vision' world first for Melbourne's Etihad Stadium - 19 March 2015

Cisco's new Stadium Vision is a high density in-stadium Wi-Fi combined with IPTV, designed to compete with broadcast TV due to the decline in live audience attendance at events. StadiumVision 4.0 is making its debut at Allianz stadium, and Etihad, which will see a more extensible and modular version of its end-to-end, HD IPTV (up to 4K resolution) solution, enabling broader, richer, content as part of its focus on the Internet of Things (IoT) in sports and entertainment venues through its Cisco...
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Victory fans now closer to Etihad action - 8 July 2014

Etihad Stadium will set up its rectangular mode of seating for all five Melbourne Victory home games this coming Hyundai A-League season, including both blockbuster Melbourne derbies. By moving retractable seats in for each game at the venue during the 2014/15 season - the tenth in Hyundai A-League history - Victory fans will enjoy a closer to the pitch experience at the venue. Victory boss Kevin Muscat said he was delighted with the move saying closer to the action is better for all concern...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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The St. Paul Saints welcomes in a new era of baseball at CHS Field - 27 May 2015

The St. Paul Saints have a new home in Lowertown at CHS Field. This new ballpark opened its doors to a sellout crowd and you can bet that they brought all the fun and excitement that is a Saints baseball game. Whether it's in stands behind home plate or on the grass in left field there is no bad place to watch! Published on May 27, 2015   Published by Visit St Paul 
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
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The St. Paul Saints went marching out of Midway Stadium, marking end of an era - 29 August 2014

Three hours before game time at Midway Stadium on Thursday seemed to follow the same familiar ritual the St. Paul Saints have followed for the past 22 seasons as they prepared to face the Winnipeg Goldeyes. Players, arms crossed and talking, stood scattered around the tarp-covered field under an intermittent drizzle and dreary-gray skies. The first hint of barbecue smoke wafted from the nearby parking lot, signaling the arrival of the early die-hards, like the Miller family, who have been coming...
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Competing with the American living room - 29 April 2014

The Minnesota Vikings and the St. Paul Saints say they treasure their fans and each team says they have designed their new facilities with those fans in mind. So, how many bells and whistles does a diehard fan need, anyway? Plenty, apparently. And giving fans what they want isn’t cheap. In fact, amenities can surpass construction costs like labor and steel, according to Chris Allphin, Van Wagner Sports and Entertainment vice president for team and venue services. A concourse view of the pl...
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Prince “Mission Impossible” in St. Paul - 7 February 2014

It was the Fall of 1996. As I was showing the ballroom of the Saint Paul Hotel to a group of five people for a future wedding, I heard a voice call out, “John, John are you there?” Wearing a black baseball cap, Bill Murray walked into the promenade and, moments later, he and I stood face to face. Graciously he pardoned himself, and then asked, “Hey, John, could you help me with something?” The group I was escorting didn’t mind being interrupted by such a celebrity as Mr. Murray. Standing...
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What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
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Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
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St. Paul Saints keeping fun simple at Midway Stadium - 27 May 2013

    ST. PAUL — It’s a placid, mild Friday afternoon in the Twin Cities. The towns’ beloved but beleaguered Major League Baseball team is out of town, about to put the finishing touches on a 10-game losing streak in one-hit fashion. Spring’s final gasp wisps through the air on the east side of the Mississippi River. The hum of slowly mounting rush-hour traffic can be heard rising off the interchange of Highway 280 and Interstate 94. Here, in an industrial, r...
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Mike Veeck dusts off one of his father's old ideas to crowdsource the umpiring at a Saints game - 17 May 2013

The left-handed batter tried to check his swing in the first inning. In a reflex honed through thousands of innings behind the plate, Dwight Childs, a catcher for the St. Paul Saints of the independent American Association, pointed up the third-base line, appealing for a swinging strike call. But there was no umpire there — or at second, or at first or even behind the plate at Midway Stadium. The game’s final arbiter, a man in a flowing black robe that flapped in the breeze, stood with his arm...
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Mike Veeck talks about the St Paul Saints' new stadium in Lowertown - 14 May 2013

The location of a new professional sports stadium is critical to building support -- public and private, financial and emotional. Perhaps there's no better example than the new stadium for the St. Paul Saints, to be built in Lowertown -- a now trendy part of St. Paul. It's a unique location for a team that is equally out of the ordinary. Published on May 14, 2013.    Greater MSP Business Show  
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A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
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Saints are no angels; Edgy promos are part of the game for team's GM - 17 August 2012

Ever wonder who gets to approve the weird and often wonderful promotions at the St. Paul Saints games? That would be general manager Derek Sharrer, who gave the go-ahead for such edgy giveaways as the Larry Craig "bobblefoot" and the spinning bobblehead commemorating the Coleman-Franken recount. Such headline-grabbing promotions are as much a team effort as what takes place on the field at Midway Stadium, said Sharrer, who's in his eighth year as Saints' GM and executive vice president and 18th...
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Minor league Saints hosting night for atheists - 12 July 2012

For one day next month, the St. Paul Saints minor league baseball team will become the Aints. The Saints, known for off-the-wall promotions in the team’s 20-year history, will have a theme night on Aug. 10 titled “A Night of Unbelievable Fun,” sponsored by the Minnesota Atheists. While the team’s staff generates many of the Saints’ promotions and giveaways, several ideas come from outside sponsors. This promotion fell into the second category, said Saints general manger Derek Sharrer...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
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St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
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Getting in touch with Mike Veeck - one of Baseball's true legends - 15 May 2009

I’m obsessed with baseball. I mean, really obsessed. If I didn’t have a girlfriend, I would still be living in my mother’s house collecting baseball cards, playing fantasy baseball, and Tivo’ing every game I could. It’s really good that Katlyn’s here to keep that in check. Trust me, I know I’m a weirdo. And I’m okay with it. So for the past couple months it’s been eating me up inside that the President of the Charleston Riverdogs, Mike Veeck, lives in the same town as me. I mean, it’s...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
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Veeck Still Treats Baseball As Game; Fans Are No. 1 When They Visit Minors' Saints - 23 June 1996

St. Paul Saints games in the independent Northern League, massage-giving nuns roam the stands and a tuxedo-clad pig delivers baseballs to umpires. They have had a ballpark seance in which fans tried to reach Thomas Edison but kept getting some guy named Joe. And one night they debuted Mime-O-Vision, where five mimes recreated close plays and got pelted with hot dogs. "We sold 26,000 hot dogs," Saints' co-owner Mike Veeck told the Los Angeles Times. "It was great." Veeck is the No. 1...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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Delivering the Integrated Fan Experience at Chelsea FC using CACI and the Adobe Marketing Cloud - 15 May 2015

Published on May 15, 2015 Chelsea FC have undertaken a truly ground breaking programme that goes beyond the world of sports. Their market leading platform significantly improves both fan engagement and commercial value, enabling over 500m global fans to access Chelsea content, videos and tools in a highly personalised way. 
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Chelsea Football Club and Levy Restaurants team up to achieve joint goals - 12 August 2014

Chelsea Football Club and Levy Restaurants team up to achieve joint goals Chelsea Football Club and Levy Restaurants UK announce strategic partnership Press Release Compass Group news teamTuesday 12 August 2014   Chelsea Football Club and Levy Restaurants UK announce strategic partnership Chelsea Football Club and Levy Restaurants UK, the sport, leisure and hospitality business of Compass Group UK & Ireland, have agreed an international partnership, reinforcing the relationship betw...
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Chelsea FC and Stamford Bridge Fan Experience Review - 14 December 2015

Chelsea FC and Stamford Bridge Fan Experience Review December 14, 2015 Fan Engagement Blair Hughes Leave a comment Chelsea FC Stamford Bridge It’s a freezing late Saturday morning in London as I traverse the Piccadilly and District lines from Kings Cross tube station to Fulham Broadway for today’s English Premier League clash between Chelsea and Norwich City at Stamford Bridge.  Chelsea FC Stamford Bridge Exiting the station I make my way around to the Fulham Road ent...
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Xperiology On Tour - Fan Experience with Chelsea FC- 4 March 2014

Xperiology’s Marketing Executive Matthew Wall spent yesterday in London, meeting Chelsea FC’s Jon Scammell at Stamford Bridge. The purpose of the trip was to learn about Chelsea’s innovative marketing efforts and gain an insight into the ways in which Chelsea are improving the ‘fan experience’ ahead of this year’s Fan Experience Forum 2014. Chelsea FC’s Jon Scammell is a man who prides himself on providing the Chelsea fans (and also the away fans) with a great all-round experience – th...
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AFC Asian Cup 2015 Communities Program Delivers Amazing Crowds - 8 April 2015

The AFC Asian Cup Australia 2015 Communities Program has been instrumental in ensuring the Asian Cup is one of the most successful and inclusive major events ever held in Australia. Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727. The LOC had worked with cultural marketing specialists Red Elephant Projects to execute the program. The program achieved outcomes beyond our expectations. The Asian Cup crowds have been a vital part of the tournament...
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Unpopular rule change axed for ANZ Premiership - 16 March 2017

Unpopular rule change axed for ANZ Premiership One of the most unpopular rule changes in the transtasman netball league has been done away with by Netball New Zealand for the new elite domestic competition. Extra time will be reinstated for the ANZ Premiership, which gets underway in 10 days time, ensuring all matches will be played to a result. It comes after extra time was controversially eliminated in last year's transtasman league in order to appease broadcasters who wanted certainty to th...
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Netball New Zealand unveils new ANZ Premiership - 26 October 2016

Netball New Zealand, in partnership with ANZ, is pleased to announce the ANZ Premiership – New Zealand’s new elite Netball league. The ANZ Premiership will be the world’s most intensely fought, captivating and innovative female sports league featuring six teams; SKYCITY Mystics Waikato Bay of Plenty Magic Central Pulse Mainland Tactix Ascot Park Hotel Southern Steel and the newly formed Northern Stars. Headlining the Northern Stars will be internationals Leana de Bruin, Kayla Cull...
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mrblairhughes - Miami Dolphins Hard Rock Stadium Fan Experience Recap - 27 October 2016

Landing in a sunny and humid Miami at 7am after having caught an overnight flight from Los Angeles I hit the ground running by dropping my gear off at my airport hotel and arranging an Uber out to Hard Rock Stadium for my meeting with the Dolphins and the game against rivals Buffalo.  As luck would have it I was able to book an Uber at 9am out to the stadium using a game day code that only cost me $2.99USD and dropped me off hassle free in the designated Uber Tailgate section, which was a sho...
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How SportsHosts turns tourists into travellers - 15 November 2016

 A promotional video by SportsHosts targetting travellors. SportsHosts was born out of a desire to build connections with people around the world. At its simplest - we connect travellers with locals to see sport on a global scale. Published on  15 November, 2016
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SportsHosting provides a unforgettable experience for both traveller Wayne and Melbourne local Trevor - 15 November 2016

Wayne (from Taiwan) had been in town for less than a week before he spent an unforgettable day with Melbourne local Trevor. going onto to the ground to watch the players run out.  Published on Nov 15, 2016    
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Three travellers' big day out (publunch, National Sports Museum, kickaround and a Collingwood game) made special by having a local to explain all the little things - 15 November 2016

Bala, Lee and Joe had a big day. Lunch at the local pub, an interactive sports museum and learning how to kick an Aussie Rules football, all before the match!  Published on Nov 15, 2016    
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Maya & Luisa promise to sportshost their Melbournian sportshost Molly back in Columbia - 15 November 2016

It can be really tough to meet locals if you're studying overseas and Maya & Luisa had been in Melbourne for a few months without really meeting any locals. They had a great day with Molly and a e keen to return the favour. Published on Nov 15, 2016   r
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mrblairhughes - Denver Broncos Sports Authority Field Fan Experience Recap (24 October 2016 - Denver Broncos vs Houston Texans) -28 October 2016

Flying to Denver Monday morning and I’m up at 4.30am to fly from Miami to Denver, Colorado for tonight’s Denver Broncos game at Sports Authority Field. After an airport blueberry bagel breakfast I’m on my way for a four hour flight over the USA and into rocky mountain country. I quickly dump my bags at my airport hotel and catch the shuttle back to the airport to get the train to the game. I’ve chosen airport hotels on this trip as a smart decision given my tight sched...
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mrblairhughes - 2016 NRL and AFL Grand Final Fan Engagement Overview - 26 September 2016

    It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively. With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a...
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Kansas City Royals Fans Save Puppy Left in Hot Car for Hours - 23 June 2016

When Michael Warner heard a yelp, he knew something wasn't right. Leaving Sunday's Kansas City Royals baseball game early, Warner and his family heard the screams coming from the parking lot at Kauffman Stadium, according to the Kansas City Star. When they finally located the car from which the panicked shrieks were coming, the family realized it was a young puppy, trapped in the sweltering vehicle. “First I was like, there better not be a baby in a car. I walked over and started looking throu...
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Royals’ fans leave behind some interesting things when visiting Kauffman Stadium - 28 September 2015

If you've been to a baseball game at Kauffman Stadium, you may have noticed someone leaving an umbrella or a baseball glove in the stands, or perhaps even a credit card. And with the Royals beating season attendance records, they're seeing a lot more of this. "We pulled in the driveway Friday night when we got home, and my daughter is like, ‘you don`t have my purse?’" recalled Michelle Schultz, who attended the Royals game Friday night. It happens to the best of us. You're having a good time ...
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Blatchys Blues to take NSW to the World - 23 October 2014

The NSW VB Blues could soon join Manchester United, Real Madrid and the New York Yankees as one of the most recognisable and wealthy sporting brands in the world after bringing on board the greatest fan club in rugby league in Blatchys Blues. Rugby league’s showpiece – State of Origin is already broadcast live throughout Australia and to 90 countries and territories worldwide. Now through the purchase of Dan Blatch’s unique blue wig-wearing fan club Blatchys Blues, the NSW VB Blues is one pow...
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Top10 Aussie Guinness World Record-breaking marketing events - 9 November 2012

World record: Most people wearing wigs Who: Blatchy’s Blues (State of Origin)  At State of Origin Game 2 in 2012 Dan Blatch, founder of Blatchy’s Blues, thought he could break a record and in doing so bring attention to the game he loves so much, the team he lives for and the thousands of people that have become his loyal followers. A sea of blue wigs (12,083 to be exact) confirmed his suspicions, and a small army of witnesses sent out to count them confirmed the record. The attempt was heav...
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Fans flock to FAST5 swan song - 7 November 2014

Auckland is set to make its swan song hosting the FAST5 Netball World Series with the most exhilarating, exciting and entertaining tournament yet. Over the two days of the tournament, starting this afternoon, over 14,000 fans - in their fantastic, flamboyant costumes - will flood into Vector Arena. Tournament Director Kate Agnew says there are limited tickets available for both days. "This is going to be the most exciting year ever for FAST5. All six teams have come to Auckland with the most fa...
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NZ to trial two-point goals as part of proposed changes - 26 March 2014

A two-point shot may be introduced to seven-a-side netball if rule trials in New Zealand later this year prove successful. Creating an additional two-point scoring zone within the shooting circle is among three rule innovations to be trialled at this year's national U19 and U23 championships in Dunedin as Netball New Zealand attempt to take the lead on revamping the game's rules. Under the International Netball Federation's constitution, changes can be made to the game's laws only every eight y...
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2012 Fast5 Auckland - Let the Party Begin!

Fast, furious and with a new kind of flair – Fast5, netball’s latest innovation, is making its public debut. New Zealand hosts the very first International Netball Federation Fast5 Netball World Series at Vector Arena, Auckland, from 9th to 11th November 2012. There the world’s top six netballing nations come together to compete in the thrilling high speed, action packed, shortform version of the traditional game. Raising public awareness of the new game is top priority for Netball New Zeala...
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mrblairhughes - Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Fun. Free. Fabulous. This was the slogan for the recent FanFEST held in August at Sydney’s AllPhones Arena as part of the 2015 Netball World Cup (NWC2015) and what a spectacle for the senses it proved to be for fans who travelled far and wide for the sport’s premier tournament. The sport of netball in Australia is a success story that continues to set new benchmarks as a result of record-breaking crowds in the ANZ Championship, an ever-expanding number of corporate partnerships, huge rises in...
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Netball World Cup promotional tour comes to Newcastle & Maitland High School - 4 August 2015

Netballers from Maitland High School had the opportunity to get up close and personal with netball’s ultimate prize – the World Cup – when it visited Newcastle as part of the Netball NSW Schools’ Cup on July 15. Australia has been celebrating the sport in the lead-up to the Netball World Cup, which will be hosted at Sydney Olympic Park from Friday August 7 to 16. The cup will travel 14,500 kilometres in four months to give 100 thousand netballers the opportunity to get close to the hallowe...
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Three funny Melbourne girls sportshost a group of international travellers to their first AFL game - Aug 28, 2016

See Melbourne like a local. Three funny Melbourne girls take a group of international travellers to their first ever Australian Rules Football game (AFL) to see Collingwood beat Carlton at the iconic Melbourne Cricket Ground (MCG). Before the game the crew had a few drinks at the famous Corner Hotel (a Melbourne institution) and after the game they went to a great night time bar, the "Posty".  Published on Aug 28, 2016  
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Two Mellbourians sportshost 4 cool Columbians - 28 August 2016

Two Melbournian locals take four cool Colombians to see their first ever Australian Rules Football Game (AFL) supporting the Collingwood Football Club at the iconic Melbourne Cricket Ground (MCG). Before heading to the game they share a few drinks at Transit Lounge Rooftop bar and after the game head to a small cool bar in one of Melbourne's hidden lane ways Published on Aug 28, 2016  
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French, German & English travellers are sportshosted in Melbourne ( a few drinks and then an AFL game - 29 August 2016

French, German & English travellers meet locals in Melbourne to see their first ever Australian Rules Football game. Before heading off to the match they meet and have a few drinks at the Saint and Rouge. The SportsHosts Project is a social trial designed to connect travellers to locals to see sports globally.  29 August 2016  
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Why the NRL advertisement has no theme song, no commentary and was filmed by fans - 26 February 2016

Johnathan Thurston's premiership-winning field goal in last year's grand final is like Cathy Freeman winning the gold medal at the Sydney Olympics and John Aloisi's penalty to put the Socceroos into the 2006 FIFA World Cup. Anyone who witnessed it has a story about where they were at the time and there are probably more people now claiming to have been at ANZ Stadium when Thurston piloted the ball between the posts in extra time to snatch an historic 17-16 victory for the Cowboys than the 82,758...
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Minnesota Super Bowl Host Committee's Website Now Bigger And Bolder - 15 July 2016

The Minnesota Super Bowl Host Committee announced today it has added fresh content and features to its website, which serves as a central hub for updates and news around activities and events in Minnesota leading up to Super Bowl LII, to be played in the new U.S. Bank Stadium. The updated website is to serve as hub for news related to Super Bowl LII events and activities. "Our Host Committee website is our portal for keeping residents, visitors, local businesses and sponsoring partners up-to-th...
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