Archive by category: Social Media & DigitalReturn
RSS

Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
Read More

Golden State Warriors win Social Media with an Assist from re-marketing - 5 May 2016

Key Takeaways ​What? The Golden State Warriors have been dominant on the court. Meanwhile, their social media team has been dominant off the court, netting a 2,900% return on advertising spending via remarketing this season.    So What? Dennis Yu, CTO of Blitz Metrics, who also runs social media advertising, strategy and marketing for the Warriors, said the team's social media and remarketing strategy has helped them attain an ROI of 30-40x.    Now What? "To go back to your...
Read More

Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
Read More

Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
Read More

Marketing Lessons from the NBA Champion Golden State Warriors - 23 May 2017

  No comments - Leave comment Posted in:Print Issue, Technology     I had the distinct pleasure of spending time with Kenny Lauer, the vice president of marketing and digital for the world-champion Golden State Warriors. Not only were they the best team in the league this year, they are also seen as leaders when it comes to the digital marketing and fan experience. Below are a few insights Lauer shared that may help up your digital marketing game. Finding the R...
Read More

Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
Read More

Aaron LeValley Blog - 3 Key Lessons for Every Digital Marketer - 6 April 2015

Point 1: Build the Case and Prove it With Quick Wins. “The goal is to turn data into information, and information into insight.”
 Carly Fiorina, Former CEO of HP. Obtaining buy-in for a Digital Marketing platform can be difficult within any type of company. From the C-level, when costs seem to outweigh benefits, a loss of motivation can be had, but that’s why you have to make your platforms work for you in your business. Start with building up your case, such as highlighting benefits o...
Read More

How the LA Kings build their brand through Trash-Tweeting - 18 March 2014

Professional sports franchises typically play it safe when engaging on social media. On Twitter, the formula is simple: Update games, post quotations from player interviews, and offer the occasional behind-the-scenes photo or video. Nothing controversial or edgy. Just lather, rinse, tweet, repeat (and retweet). But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs. In America, the Los An...
Read More

How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
Read More

Micheal Barlow's OUT OF BOUNDS podcast (:Episode 5 : Matthew Pavlich) - 17 April 2017

In season 2017, Aflplayers.com.au will showcase Michael Barlow’s ‘Out of Bounds’ podcast. The new Gold Coast Suns recruit has worked tirelessly to take listeners behind the scenes and into the life of an AFL player. Each week, Barlow will have a relaxed conversation with a current AFL footballer or key stakeholder and discuss the football landscape, and their busy lives outside of the AFL microscope. In the fifth installment, Barlow chats to his former teammate and AFLPA President, Matthew ...
Read More

Social Media MVP (Round 4) - 18 April 2017

The Crows are flying on the field and they were equally dominant in the Social Media MVP for Round 4. Honourable mentions: Steve Johnson has spent a long time playing at the elite level — 16 years in fact — so it's little wonder his son Archie, after watching his father play for four of them, thought everyone gets their chance on the screen.  It seems Heath Shaw has a bit of time on his hands. After comparing his GWS teammates to The Simpson's and Harry Potter characters, his third instal...
Read More

Social Media MVP (Round 3) - 10 April 2017

Upsets, wet weather footy and a few undefeated teams continuing their run highlighted the week, but off the field the Social Media MVP leaderboard is as tight as it gets after Round 3.  Honourable mentions:  Adelaide look to be racing towards September and their pocket-rocket Charlie Cameron is no exception. He's a rare talent on the field and the same goes with his taste in music after wishing an American country music band was touring South Australia. That was interesting enough, except the ...
Read More

Social Media MVP (Round 2) - 3 April 2017

Round 2 featured plenty of high-flying marks and close finishes but there was some high quality insight off the field as the Social Media MVP rolled around for the second week of the season. Honourable mentions: Last week we saw a different side of the Dangerwood combination and they're still as close as ever. Similar to their mannerisms on the field, when one needs a hand off the field they can always count on the other to deliver a few home truths.   Having a young draftee move in wi...
Read More

Delivering the Integrated Fan Experience at Chelsea FC using CACI and the Adobe Marketing Cloud - 15 May 2015

Published on May 15, 2015 Chelsea FC have undertaken a truly ground breaking programme that goes beyond the world of sports. Their market leading platform significantly improves both fan engagement and commercial value, enabling over 500m global fans to access Chelsea content, videos and tools in a highly personalised way. 
Read More

Chelsea Partners with Wipro to Transform Digital Journey, Fan Engagement & Stadium Experience -n4 September 2015

Wipro Limited, (NYSE:WIT), a leading global information technology, consulting and business process services company, today announced that it has been chosen by Chelsea Football Club as its official digital and IT partner. Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, des...
Read More

Los Angeles: Kings of the NHL Twitter World - 19 December 2013

Depending on who you ask, Montreal or Toronto and perhaps even New York City may be the centre of the hockey universe. As for the sports' "Twitterverse", all signs point directly to Los Angeles. While most sports teams use their Twitter accounts for standard purposes such as providing injury updates and links to interviews, the L.A. Kings Twitter account does exactly that - while also pushing the envelope and having a little fun in the process. "For us it all starts with a philosophy built aro...
Read More

Investing in the Future Fan Experience - Chip Bowers and the Golden State Warriors' CMO - 12 November 2015

Chip Bowers, CDO & CMO of the 2015 National Championship NBA team Golden State Warriors, provides the Closing Keynote presentation to the 10th anniversary Sierra CXO Summit. He provides a comprehensive insight to the goals, intentions and development plans of the Warriors' new stadium which is being built in San Francisco. The Sierra CXO Summit is a catalyst for connecting leading executives, entrepreneurs, innovators and investors together in a dynamic and interactive experience focused o...
Read More

How Jeramie McPeek Leads The Social Media Charge For Super Bowl LI - 6 February 2017 

Jeramie McPeek is the social media quarterback for Super Bowl LI in Houston. For veteran digital strategist Jeramie McPeek, who captained social during Super Bowl XLIX two years ago in Phoenix, he’s a one-man-band with a five-person supporting cast for everything social in the lead up to Sunday’s Big Game at NRG Stadium. Since joining the Houston Super Bowl Host Committee as a consultant in September, the former Phoenix Suns staffer of 24 years has been putting in 20 to 25 hours a week for...
Read More

Golden State Warriors Ramp Up Their Social Media Game - 20 November 2015

Winning the NBA championship put the Golden State Warriors center court on social media and they’re shifting into high gear to leap through bigger hoops this season. “Our Facebook following will grow rapidly,” said Jeremy Thum, Sr. Director of Digital Experience for the Warriors, speaking to Berkeley students and members of social media group (Social Media Breakfast East Bay) on Wednesday, November 18th. He said the Warriors already have the most engagement over Facebook within the league an...
Read More

Here are 3 social media #branding lessons marketers can learn from sports teams - 18 October 2016

Social media has changed the way brands interact with customers and this trend is perhaps most prevalent in the sports world. Three digital marketing leaders from the Seattle Seahawks, Golden State Warriors, and Minnesota Vikings spoke on stage at the Seattle Interactive Conference on Tuesday, discussing how their teams use social media tools to increase fan engagement and ultimately help their companies make more money. “I feel like sports has always seemed to take bigger risks,” said panel m...
Read More

Help Us Bring Super Bowl LII To Minnesota - Join The 'Minnesota Handoff' - 20 October 2016

The Minnesota Super Bowl Host Committee (MNSBHC) today invited Minnesotans of all ages to participate in bringing the Super Bowl from Houston to Minnesota in February, 2017. The MNSBHC will create a virtual handoff – a video representing the Super Bowl game ball traveling across Minnesota before landing at U.S. Bank Stadium, the site of Super Bowl LII. The video will debut at the official handoff ceremony in Houston on February 6, 2017, shared on the MNSBHC's social media channels and online a...
Read More

Minnesota Super Bowl Host Committee's Website Now Bigger And Bolder - 15 July 2016

The Minnesota Super Bowl Host Committee announced today it has added fresh content and features to its website, which serves as a central hub for updates and news around activities and events in Minnesota leading up to Super Bowl LII, to be played in the new U.S. Bank Stadium. The updated website is to serve as hub for news related to Super Bowl LII events and activities. "Our Host Committee website is our portal for keeping residents, visitors, local businesses and sponsoring partners up-to-th...
Read More

Stepping up a gear - Audi takes the lead when it comes to customer-engagement

Audi Sport Communication has a large and dedicated following throughout the globe. It was with these fans in mind that Audi decided to look for a social user engagement platform that allowed them to really understand the fans, boost engagement levels and improve the overall user experience. Article by Russell Loarridge European Sales Director Janrain
Read More

Lost Links, Los Links to Los Lynx - from an in-joke to a fan movement

'Los Lynx"' is the unofficial rallying cry of the Minnesota Lynx. It began as a tagline from a Bing commercial, was jokingly shouted by the players during practise sessions, turned into a social media meme and became a movement. President Obama even introduced the team as Los Lynx.
Read More

Connecting up the NFL: using technology to improve fan experience

Attending the recent Seattle Seahawks CIO summit, Benjamin Robbins caught up with George Scott, director of digital for the NFL. Scott stated: “The fan experience is fundamentally changing.” Fans are engaged with the game, other spectators, services and friends “from the moment they leave their house, throughout the game, and until they get back home”. Connectivity is an essential part of game day.The NFL’s digital transformation is ensuring supporters stay connected and encouraging a ...
Read More