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Toilets, chocolate and lighting: Cubs' official partners get nontraditional -

The Cubs are pushing to reduce the number of partners they have and make those deals more lucrative. The strategy has resulted in some practical yet nontraditional partnerships. The Chicago Cubs' official hot dog is nearly ubiquitous at Wrigley Field, and some might argue that fans are a little too familiar with the team's official beer, but what about its official grill, hot chocolate or collagen? Let's not forget the team's "Official Water Efficiency Partner," which supplies most of the toilet...
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Woods thrilled Blatchy’s Blues going hi-tech for State of Origin fans

The Blatchy’s Blues have become an institution at Origin matches, but now that fan experience is about to be revolutionised, taking the passionate NSW supporters closer than they have ever been. With a special set of headphones incorporated within their trademark wig, the Blues faithful will be able to hear a pre-game speech from coach Laurie Daley plus the bright blue afros will light up for the first time. The new smart wig concept was initiated by NSWRL partner The Star.   Aaron Woods k...
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Max takes you inside the Gawn Cafe - 4 April 2017

Max Gawn is regarded as one of the hardest nuts in the competition, so with that in mind, it’s a seamless fit for the ruckman to be aligned with Almonds Australia and become a ‘Hard Nut’ ambassador in an exciting campaign with the AFL Players’ Association that showcases football’s hardest nuts, and their inspiration. In the video above, Gawn takes you inside the ‘Gawn Cafe’ where teammates Sam Frost and Lachlan Filipovic have gathered to get a taste of his almond-based smoothie...
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The best of the MoleMap series - 30 March 2017

    The AFL Players’ Association teamed up with MoleMap throughout summer to spread the message of skin checks within the Australian lifestyle. As part of the series, AFL players Andrew Mackie and Tom Lonergan, Daisy Pearce and Mel Hickey and Luke Breust and Isaac Smith described their football journeys — most of which involved being outdoors and playing sport from an early age. With two out of three Australians getting skin cancer in their lifetime, early detection is vital and can save...
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Pearce, Hickey Talk Footy & Their Rise In Fame - 16 January 2017

Before they were Melbourne’s marquee players, Daisy Pearce and Melissa Hickey were knockabout country girls with enormous football talent. Presented by MoleMap, Pearce and Hickey gather on a muggy Melbourne day to share their early memories with football, their first experiences with each other and their rise in popularity ahead of the inaugural AFLW season. Click here to see Part 1 of MoleMap’s series with Andrew Mackie and Tom Lonergan MoleMap is an organisation raisin...
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Reynolds Wrap partners with Cubs’ Anthony Rizzo to create ‘Rizzo Wrap - 2 April 2016

Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field. “A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Mazza, brand director for foil, ...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Yalla Yalla! The joy and pain of supporting Iraqi football

Irrespective of the on-field heartbreak or heroics, the Iraqi football fans have shown an Australian audience what passion looks like.  As Liverpool FC's legendary Manager, Bill Shankly once said " Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that ...". When Shankly shared this nugget of wisdom, it was unlikely that he had Iraqi football fans in mind, but it’s a more than fitti...
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How Jeramie McPeek Leads The Social Media Charge For Super Bowl LI - 6 February 2017 

Jeramie McPeek is the social media quarterback for Super Bowl LI in Houston. For veteran digital strategist Jeramie McPeek, who captained social during Super Bowl XLIX two years ago in Phoenix, he’s a one-man-band with a five-person supporting cast for everything social in the lead up to Sunday’s Big Game at NRG Stadium. Since joining the Houston Super Bowl Host Committee as a consultant in September, the former Phoenix Suns staffer of 24 years has been putting in 20 to 25 hours a week for...
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Origin fan club Blatchy’s Blues is on the verge of being sold to NSWRL

 THE greatest fan club in rugby league, Blatchy’s Blues, is on the verge of being sold to NSW league bosses. Founder Dan Blatch, a Bondi financial planner and Blues tragic, is close to striking a six-figure deal with the NSW Rugby League, sources say. The confidential negotiations were discussed among league identities in the Legends room at ANZ Stadium during the State of Origin match last week. One rugby league source said the sale price could be “less than $700,000”, while another said it...
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NRL launches second phase of NRL's 'History Happens' campaign via Archibald / Williams - 17 February 2017

 Archibald / Williams will next week launch its major campaign for the NRL with the 2017 Telstra Premiership Season launch. Off the back of the agency's successful 'History Happens' campaign last year, their new integrated campaign will launch on Thursday 23 February. The thinking behind this year's campaign again taps into the insight that in recent years the NRL has been anyone's game. In the 13 years prior to 2009, 5 clubs dominated the NRL. However, in the years since, every club has made t...
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Cleveland Cavaliers announce new partnership with Breakfast Drink Up & Go.

The Cleveland Cavaliers will celebrate its ties to the Land Down Under when the team hosts its first "Australia Day Game" presented by Up & Go, the official Australian Breakfast of the Cleveland Cavaliers, on Monday, January 25th at 7:00 p.m. vs. the Minnesota Timberwolves at Quicken Loans Arena.
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Lost Links, Los Links to Los Lynx - from an in-joke to a fan movement

'Los Lynx"' is the unofficial rallying cry of the Minnesota Lynx. It began as a tagline from a Bing commercial, was jokingly shouted by the players during practise sessions, turned into a social media meme and became a movement. President Obama even introduced the team as Los Lynx.
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Reselling the Hawks to Atlanta

Diagnosing the root of Atlanta's historic apathy toward its NBA franchise has long been a discussion among the city's sports fans and amateur sociologists. The snarling traffic is often cited. Some say Atlanta is a city of transplants who brought their loyalties to other teams with them. There's the loser theory, too - that fans in Atlanta don't connect to the Hawks because the team hasn't been to the NBA's final four since 1969. and that the roster hasn't featured a bona fide superstar since Do...
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The Story behind the Hawk's new uniforms

When rapper T.I. arrived at Philips Arena to perform before Atlanta's home opener against Indiana on Nov. 1 2014, he was asked which Hawks jersey he wanted to rep.T.I. chose a vintage Hawks jersey for his performance during Atlanta's home opener this season. Courtesy Atlanta Hawks It was a 1970 Pete Maravich jersey, a throwback to the funky, avant-garde uniforms with green accents that Atlanta wore for just two seasons, and it remains one of the team's best sellers. It felt like a serendi...
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Western Bulldogs back Sons of the West wellness program

The Western Bulldogs, Victoria University and Maribyrnong City Council have partnered up to launch the ‘Sons of the West’ male health program – which aims to change men’s physical activity programs in Melbourne’s Western Suburbs. The free program aims to promote healthier lifestyles and improved health for men aged 18 years and over living and working in Melbourne’s West
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