Archive by category: Written ArticleReturn
RSS

FanThreeSixty improving fan experiences - 28 March 2017

FanThreeSixty, a technology company founded by executives and owners of Sporting Kansas City, is partnering with major college and professional sports organizations to make experiences for teams and fans more streamlined. Shortly after building Children’s Mercy Park, the home of Sporting KC opened, the team had a need to centralize all of the information it was collecting on its fan base and make that data useful. “After creating Children’s Mercy Park, we wanted to understand all ...
Read More

FanThreeSixty acquires assets of award-winning software company to create unprecedented business intelligence for sports and entertainment clients - 24 March 2017

FanThreeSixty has acquired assets of StepOne, Inc., including its patented software featuring leading-edge data intelligence, analytics, automation and a revolutionary recommendation engine. With this acquisition, FanThreeSixty will accelerate the development of a proprietary business intelligence layer specifically designed for use by clients within sports and entertainment.  This layer will be offered as an enhancement to the core capabilities associated with the FanThreeSixty platform,...
Read More

Learn how SMI uses FanThreeSixty to expand its fanbase and run effective sales campaigns - 6 March 2017

HELPING THE LEADER IN AMERICAN MOTORSPORTS ENTERTAINMENT TO: Unite data across its organization Share best practices across its venues Get visibility of new and existing fans Streamline the ticket sales process Enhance fan experience through mobile engagement Speedway Motorsports, Inc. (SMI) is a leading marketer, promoter, and sponsor of motorsports entertainment in the United States. SMI owns and operates eight premier speedway tracks across the country,...
Read More

Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales - 6 March 2017

  After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief overview or click hereto jump to the in-depth case study.   As the owner and operator of eight premier racetracks across the U.S., Speedway Motorsports Inc. had the unique challenge of consolidating fan data across all its tracks to better understand its fans and discover where its successes were. A...
Read More

SeatGeek and FanThreeSixty partner to help teams better understand their fans - 21 September 2016

September 21, 2016   Agreement enables SeatGeek Open primary clients to maximize their ability to identify and engage fans through FanThreeSixty platform.   Leading fan engagement platform FanThreeSixty and ticketing industry leader SeatGeek today announced a multiyear partnership, through which FanThreeSixty will integrate with SeatGeek Open, SeatGeek’s newly launched primary ticketing product. The agreement also makes FanThreeSixty an official Integrated Development Partner of Sea...
Read More

Allianz Stadium wins global award for fan engagement technology - 3 June 2016

Congratulations to FanThreeSixty partner, Allianz Stadium for winning the 2016 StadiumBusiness Award in Venue Technology for its fan engagement technology. Located in Sydney, Australia at the Sydney Cricket Ground, Allianz Stadium is one of the country's premier sporting and entertainment venues. TheStadiumBusiness posted, "Two years and A$20m later, Allianz Stadium has established a new benchmark for stadium tech integrations built around a rigorous, multi-stakeholder approach to evaluat...
Read More

FanThreeSixty expands executive team, announces new Chief Sales Officer - 3 May 2016

Dedicated global sales focus designed to fuel company growth and expansion FanThreeSixty announces that sales veteran Dennis Cunningham will join the company as Chief Sales Officer, effective May 3, 2016. As a member of FanThreeSixty’s executive team, Cunningham will be responsible for all global sales and business development strategies, and building the company’s sales team. This new position is designed to further drive FanThreeSixty’s market expansion in a rapidly evolving sports ...
Read More

FanThreeSixty named winner of EVS C-Cast APPlied Challenge - 21 March 2016

EVS, the leading provider of live video technology for broadcast and new media productions, has selected FanThreeSixty as a winner of its 2016 C-Cast APPlied Challenge. The award recognizes FanThreeSixty for developing a new media experience that uses EVS’ C-Cast multimedia distribution platform to change the way fans experience and consume live content. FanThreeSixty was the first sports technology provider in the United States to utilize C-Cast technology to provide on-demand replay...
Read More

How to increase your fan engagement during March Madness - 7 March 2016

March Madness is finally here. This is a time of year like no other. It whips Americans into a frenzy more than any other sporting event, including the Super Bowl. On ESPN alone, more than 70 million brackets are submitted, and March Madness costs employers $1.9 billion in lost productivity. During these three weeks, fandom is at its peak. You now have an expanded universe of casual fans watching, bantering, posting, cheering and purchasing. This month has become a critical time where teams ...
Read More

Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
Read More

Golden State Warriors win Social Media with an Assist from re-marketing - 5 May 2016

Key Takeaways ​What? The Golden State Warriors have been dominant on the court. Meanwhile, their social media team has been dominant off the court, netting a 2,900% return on advertising spending via remarketing this season.    So What? Dennis Yu, CTO of Blitz Metrics, who also runs social media advertising, strategy and marketing for the Warriors, said the team's social media and remarketing strategy has helped them attain an ROI of 30-40x.    Now What? "To go back to your...
Read More

Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
Read More

Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
Read More

Western Bulldogs partner with Mercedes-Benz Vans Australia - 4 May 2017

In a major off-field coup, the Western Bulldogs have announced a ground-breaking three-year partnership with global automotive manufacturer, Mercedes-Benz Vans Australia. It is the first time the Bulldogs have aligned with an automotive manufacturer, and the first partnership with a major sporting club for Mercedes-Benz Vans Australia. As principal partner for the 2018 season and beyond, the Mercedes Benz-Vans logo will feature on the back of the Bulldogs’ AFL guernsey, with Mission Foods remai...
Read More

Chicago Cubs' owners create new sales and marketing firm, Marquee Sports & Entertainment - 2 June 2017

The Chicago Cubs and Chairman Tom Ricketts are extending the scope of their fast-growing business, creating Marquee Sports & Entertainment (MSE) to serve as a centralized sales and marketing agency for the various Ricketts family sports and entertainment assets. MSE, a separate entity from the Cubs or Wrigley Field, will pool the various sales, sponsorship, event and marketing components of the Cubs, Wrigley Rooftops, the new Park at Wrigley, the American Airlines Conference Center in the ...
Read More

American Airlines eliciting smiles with Cubs' star Anthony Rizzo as greeter - 17 April 2017

American Airlines was generating smiles thanks to the carrier's sponsorship deal with the Chicago Cubs and the presence today of Mr. Charisma — aka Chicago Cubs first baseman Anthony Rizzo — at AA Terminal 3 at Chicago's O'Hare International Airport. Rizzo and Cubs teammates pitcher Mike Montgomery and catcher Wilson Contreras were on hand to surprise passengers in a good way by stepping on board arriving AA flights to offer a welcome to Chicago and to provide necessary arrival information. A...
Read More

NHL’s LA Kings and MLS’ LA Galaxy shoot to score with fans - 9 March 2016

The LA Kings and LA Galaxy certainly know about success on the ice and on the pitch. The two-time Stanley Cup winners and five-time MLS Cup Champions are now looking to software from analytics leader SAS to deliver a win in the stands or at home, giving each of their loyal fans more of what they want. Championships are only part of what draws supporters to AEG Sports. The company also owns and operates premier stadiums and high-profile event venues all over the world. For example, the Staples C...
Read More

Aaron LeValley Blog - 3 Key Lessons for Every Digital Marketer - 6 April 2015

Point 1: Build the Case and Prove it With Quick Wins. “The goal is to turn data into information, and information into insight.”
 Carly Fiorina, Former CEO of HP. Obtaining buy-in for a Digital Marketing platform can be difficult within any type of company. From the C-level, when costs seem to outweigh benefits, a loss of motivation can be had, but that’s why you have to make your platforms work for you in your business. Start with building up your case, such as highlighting benefits o...
Read More

The Kings, Stanley Cup & CRM - 20 June 2014

I am a huge New York Rangers hockey fan, so it pained me to watch the L.A. Kings beat up on the Blueshirts to win the NHL’s coveted Stanley Cup. I have to dislike the Kings to some extent based on that fact alone, but I also can’t just dismiss the team’s accomplishments in the past few years, both on and off the ice. On the ice, the Kings did away with the Rangers in five games to take their second NHL title in three years. Not a small feat by any means. Off the ice, the Kings have a great ...
Read More

How the LA Kings build their brand through Trash-Tweeting - 18 March 2014

Professional sports franchises typically play it safe when engaging on social media. On Twitter, the formula is simple: Update games, post quotations from player interviews, and offer the occasional behind-the-scenes photo or video. Nothing controversial or edgy. Just lather, rinse, tweet, repeat (and retweet). But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs. In America, the Los An...
Read More

How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
Read More

FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
Read More

Paul Sergeant joins digital venue experts, PMY Group - 10 May 2016

PMY Group, the architects of the digital revolution occurring at major venues across Australia and New Zealand, have announced the appointment of Paul Sergeant, who served until recently as Chief Executive of Etihad Stadium, to its Board. After three and a half successful years at the helm of Etihad Stadium culminating in the delivery of a summer of events that included the world record breaking UFC193, the Speedway Grand Prix and Royal Edinburgh Military Tattoo, earlier this year Sergeant le...
Read More

Etihad Stadium chief Paul Sergeant resigns - 23 February 2016

THE man who brought Ultimate Fighting Championship to Melbourne has resigned as Etihad Stadium chief executive just weeks before the start of the AFL season. Englishman Paul Sergeant yesterday told staff he was leaving the post after more than three years in the job but did not give a clear reason for his departure. Stadium management ­denied he had tendered his ­resignation because of a scandal. An insider suggested the move was more likely linked to him “not being enough of ...
Read More

World Speedway comes to Melbourne - 24 October 2015

THE 2015 FIM Speedway World Champion will be crowned at Melbourne’s Etihad Stadium on October 24. The deal between BSI Speedway, the rights holder of the FIM Speedway Grand Prix (SGP) series, and Etihad Stadium is for five years, which means the event will be held at the state-of-the-art multi-purpose stadium until 2019. The last time world speedway came to Australia was 2002 in Sydney. Tickets for the event go on sale at 9:00am on Friday, October 10, starting from $49 for adults and $24.50 f...
Read More

CiscoLive: 'Stadium Vision' world first for Melbourne's Etihad Stadium - 19 March 2015

Cisco's new Stadium Vision is a high density in-stadium Wi-Fi combined with IPTV, designed to compete with broadcast TV due to the decline in live audience attendance at events. StadiumVision 4.0 is making its debut at Allianz stadium, and Etihad, which will see a more extensible and modular version of its end-to-end, HD IPTV (up to 4K resolution) solution, enabling broader, richer, content as part of its focus on the Internet of Things (IoT) in sports and entertainment venues through its Cisco...
Read More

Victory fans now closer to Etihad action - 8 July 2014

Etihad Stadium will set up its rectangular mode of seating for all five Melbourne Victory home games this coming Hyundai A-League season, including both blockbuster Melbourne derbies. By moving retractable seats in for each game at the venue during the 2014/15 season - the tenth in Hyundai A-League history - Victory fans will enjoy a closer to the pitch experience at the venue. Victory boss Kevin Muscat said he was delighted with the move saying closer to the action is better for all concern...
Read More

Allphones Arena CEO, Paul Sergeant off to Melbourne's Etihad Stadium - 4 July 2012

The man who once ran Millennium Stadium in Wales, Paul Sergeant, will replace retiring Etihad Stadium chief executive Ian Collins. Collins, the AFL’s former football operations manager, left the League 12 years ago to become boss of the new stadium. He announced his plans to depart earlier this year. Sergeant is currently the boss of Sydney’s Allphones Arena, he’s also worked at London’s Wembley Stadium and Brisbane’s Suncorp Stadium. “It is a new challenge for me and I am looking forwa...
Read More

Lingerie football league saunters into town to jeers and cheers - 2 June 2012

AMERICAN football was never meant to be a single entendre form of sport but the US, the land that gave the world pole dancing, has turned the game into a sort of azure joke. Lingerie football, a half-time diversion at Super Bowl Sunday, was made for television but the flesh and blood version arrives in Sydney next weekend. Half-time diversion ... Lingerie Football League players tour Brisbane yesterday. They play in Sydney next weekend. Photo: Michelle Smith Widespread protests have g...
Read More

Allphones Arena and Rod Laver Arena named as finalists for top global Live Arena award - 14 November 2011

Allphones Arena and Rod Laver Arena have been named as finalists in the Top Arena category for the 2011 Billboard Touring Awards. The arena has been a finalist for the third consecutive year and is up against its Melbourne cousin Rod Laver Arena for the first time. Judged on a time period between 1 October, 2010 and 30 September, 2011, the Billboard Touring Awards finalists for Top Arena include Allphones Arena, The O2 and Rod Laver Arena. Winners will be announced at the Billboard Touring Awar...
Read More

Former Wembley Director To Head Acer Arena In Sydney - 6 September 2010

Decorated venues manager Paul Sergeant will be the new GM of Sydney's 21,000-capacity Acer Arena. Australian venues operator AEG Ogden has moved swiftly by announcing Sergeant as the successor to David Humphreys, who earlier in the week was named GM of the new Perth Arena. The Western Australian arena will open in 2012 and will also be operated by AEG Ogden. Sergeant, who in 2007 was made an Officer of the Order of the British Empire (OBE) for services to the events industry, is already well kn...
Read More

Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
Read More

European exec is Suncorp Stadium's new General Manager - 1 February 2007

A leading European executive has been named as the new general manager of Brisbane's Suncorp Stadium. Paul Sergeant, 45, is the former chief executive of one of the world's premier venues, the 74,500 seat Millennium Stadium in Wales. Mr Sergeant has overseen 3,000 major events during his long career in sport and event management. He is also a former member of Wembley Stadium's executive board. Suncorp Stadium chief executive Geoff Donaghy described Mr Sergeant as a "global industry leader". He...
Read More

Players' Voice (Lee Spurr) - 5 May 2017

I was not drafted until the age of 24 and for a long time I thought that I was at a disadvantage and would not be able to make the most out of the personal development platform the AFL can provide. However, I quickly discovered that the opportunities are there for those willing to step outside what is comfortable and challenge yourself to grow. These pathways can also lead to facilitating involvement in passions you may have. Outside of football and long before my AFL career began, cancer a...
Read More

Nick Dal Santo empathises with Jordan Lewis playing against Hawthorn, his old team for first time - 4 May 2017

  2   Ahead of his first match against Hawthorn, I sympathise with Jordan Lewis. Without putting words into Jordan’s mouth, I don’t think he’d get much enjoyment out of seeing his old side go through what they’re going through at the moment but unfortunately for him, his job is to beat them this weekend. He’s professional enough and has been around long enough to know that he’s got a job to do and the Demons are fighting for a top eight position, so that’s his primary rol...
Read More

Players' Voice (Aaron Black) - 27 April 2017

It was late in the trade period when the Geelong opportunity came about. I’d come off a frustrating last two years at North where I only managed three games across that time, and I had another year to run on my contract, so I thought it’d be good to look elsewhere and get a chance. In the end, it was an easy decision for me and I jumped on it. The environment really suited me and thankfully my interview went well and the trade went through. At the time, there was talk of Shane Kersten and Na...
Read More

Social Media MVP, Round 5 - 26 April 2017

While the Cats, Tigers and Crows stay undefeated for the fifth straight week, the Crows continue to fill the Social Media MVP leaderboard, while an injured Eagle receives his first votes for season 2017. Honourable mentions:  Before Rory Atkins became the new Slim Shady, he was busy watching a successful animated film. Considering Sid sort of has blonde fur, is it a stretch to assume that's where Atkins got his inspiration from for his new hairstyle? Because a teammate thinks there's a res...
Read More

Jack an off-field Darling - 20 April 2017

PLAYERS CARE Players like Jack Darling are hard to come by. Athletic and agile key position forwards are rare but the West Coast big man has also shown a personal quality the majority of the footy world wouldn’t be aware of. Darling’s a Ronald McDonald House ambassador, which isn’t new information, but what’s come to light is his passion for helping out those in need. “I’d like to think I’d still be doing something like this even if I wasn’t a footballer,” Da...
Read More

Mitch Hahn remembers: Getting Drafted with Bob Murphy - 20 April 2017

Mitch Hahn was drafted by the Western Bulldogs in 1999 and went on to play 181 games in 11 seasons. He shares his thoughts exclusively to Aflplayers.com.au about getting drafted with Bob Murphy and watching him grow into a leader in the lead up to his 300th game. I knew absolutely nothing about Bob Murphy when we were first drafted to the Bulldogs in 1999. It was a great draft crop to enter the club with, as Bob, Daniel Giansiracusa, Lindsay Gilbee, Ryan Hargrave, Patrick Bowden, myself and Pa...
Read More

Players' Voice (Jarrod Pickett) - 19 April 2017

I really like living in Melbourne and one of the great aspects about it is that it’s a football state. It’s the home of footy. It’d be fair to say that I’m footy nut. I always sit on the couch on a Friday night and watch the games, which my partner isn’t always the biggest fan of. There are certain players that I love to watch like Eddie Betts and Cyril Rioli who I can’t get enough of. Melbourne reminds me a little bit of Perth actually. Sydney was always a little too fast-paced for me...
Read More

Social Media MVP (Round 4) - 18 April 2017

The Crows are flying on the field and they were equally dominant in the Social Media MVP for Round 4. Honourable mentions: Steve Johnson has spent a long time playing at the elite level — 16 years in fact — so it's little wonder his son Archie, after watching his father play for four of them, thought everyone gets their chance on the screen.  It seems Heath Shaw has a bit of time on his hands. After comparing his GWS teammates to The Simpson's and Harry Potter characters, his third instal...
Read More

Players' Voice (Andy Otten) - 12 April 2017

It had been 960 days between drinks for me. Playing in Round 1 this year broke a streak that at times looked like it would stay that way forever. You couldn’t wipe the smile off my face when Pykey finally told me I was playing. Surrounded by friends, family and my fiancé, our first game for the season against GWS would ultimately close the chapters of the last two and a half years. It hasn’t been an easy ride, I was told by a close mentor Allan Stewart in my first year at the club that my ca...
Read More

Indigenous Advisory Board's open letter to the football community - 11 April 2017

To the football community ...  How long must we put up with this? Racial vilification has been a part of our game for too long. That both Eddie and Patrick were abused because of the colour of their skin is absolutely unacceptable and we, as the AFL Players’ Indigenous Advisory Board, have had enough. These are more than just words and the impact these slurs have on the player, their family, their children and their community is profound. Despite the amazing work done in the community by o...
Read More

Social Media MVP (Round 3) - 10 April 2017

Upsets, wet weather footy and a few undefeated teams continuing their run highlighted the week, but off the field the Social Media MVP leaderboard is as tight as it gets after Round 3.  Honourable mentions:  Adelaide look to be racing towards September and their pocket-rocket Charlie Cameron is no exception. He's a rare talent on the field and the same goes with his taste in music after wishing an American country music band was touring South Australia. That was interesting enough, except the ...
Read More

Players' Voice (Joel Hamling) - 5 April 2017

  6Share   The decision to leave the Bulldogs and head to the Dockers was really down to one thing. With my dad being sick, it was a family decision. I’d been in Victoria for five years and really enjoyed that opportunity, but the chance to come back home was too good to refuse. To be in Perth is great, it’s brilliant to be around the family again. It was one of the hardest decisions I’ve ever made in my life. I’m a loyal person and I love all of my old teammates and coaches ...
Read More

Social Media MVP (Round 2) - 3 April 2017

Round 2 featured plenty of high-flying marks and close finishes but there was some high quality insight off the field as the Social Media MVP rolled around for the second week of the season. Honourable mentions: Last week we saw a different side of the Dangerwood combination and they're still as close as ever. Similar to their mannerisms on the field, when one needs a hand off the field they can always count on the other to deliver a few home truths.   Having a young draftee move in wi...
Read More

Players' Voice (Mason Cox) - 29 March 2017

When I first came to Australia I didn’t know anything about the country except Sydney had a famous Opera House and one of the Seven Wonders was off the coast of Queensland. That was as far as my knowledge went. Now that I have resided in Australia for just over two years, I have had the opportunity to do some amazing travels throughout this diverse continent. From short getaways around Victoria to massive road trips from Broome to Perth, I have tried to make the most of my time in this beauti...
Read More

AFLW's golden girl joins elite club - 28 March 2017

Adelaide Crows co-captain Erin Phillips has claimed almost every award available in the inaugural AFLW season. The 31-year-old returns to her basketball commitments with a premiership, a best on ground medal in the Grand Final, the AFLW Players’ MVP Award, All-Australian selection, Goal of the Year and the AFLW best and fairest. After receiving the two major awards for the best player in the competition in consecutive days, Phillips sits alongside the likes of Patrick Dang...
Read More

Social Media MVP, Round 1 - 28 March 2017

With the footy season in full swing, it's time to delve into the first Social Media MVP for 2017.   Homourable mentions: There are few who have transitioned as seamlessly into the media as our very own Matthew Pavlich.But if you think his former teammates haven't noticed his presence in the media since retiring, think again.       Melbourne ruckman Max Gawn is already one of the game's best characters...   But even this effort while watching Collingwood play the Western Bulldogs on F...
Read More

Brown: The opportunity to re-invent myself - 23 March 2017

It was mid-September when I made up my mind that I wouldn’t remain at Collingwood. I had a few chats to Bucks and he and the club were amazing throughout the entire process. They respected whatever decision I made and Bucks said that I had earned that right. I went away on a belated honeymoon with my wife and we had some alone time to think things through in a bit more detail. By the time we got back and I’d made contact with a few people I became confident in my decision to find another cl...
Read More

AFLW players show they care - 19 March 2017

AFLW players from across the country have donated a portion of their football payments to beyondblue through AFL Players’ Association charity program AFL Players Care. A total of $5425 was donated to beyondblue to help support people affected by depression, anxiety and suicide, after players contributed $25 each for the season – a pro rata amount based on the AFL Players donations made by male players. beyondblue was elected AFLW players’ charity of choice via vote by the wider pl...
Read More

Sabrina: Why I've joined The Line - 2 February 2017

When I started playing football at the age of 12, even though it wasn’t that long ago, it was still rare for a female to play alongside the boys. For the two years I lined-up next and against them, boys were often taken aback by seeing a female running, kicking and tackling on the same field. I suspect their initial reaction came from a fear of hurting me but I am sure they often left the field or training track with a completely different view. When I hear that one in four young people ag...
Read More

It's Easy To Take Your Career For Granted: Grimes - 18 Janaury 2017

As 2016 progressed, I knew the writing was on the wall. I needed a big season but even though my body felt better than it had in years, I spent the majority of the year in the VFL — which is never a good sign as a senior player. My response was to put absolutely everything into my footy to give me the best chance to remain on the list or continue my career elsewhere. The club was also honest with me. While they didn’t tell me they were going to de-list me in July, it didn’t come as...
Read More

Pearce, Hickey Talk Footy & Their Rise In Fame - 16 January 2017

Before they were Melbourne’s marquee players, Daisy Pearce and Melissa Hickey were knockabout country girls with enormous football talent. Presented by MoleMap, Pearce and Hickey gather on a muggy Melbourne day to share their early memories with football, their first experiences with each other and their rise in popularity ahead of the inaugural AFLW season. Click here to see Part 1 of MoleMap’s series with Andrew Mackie and Tom Lonergan MoleMap is an organisation raisin...
Read More

Simpkin & Brodie: Rivals, Friends & Draftees - 12 January 2017

When an opposition player landed on Jy Simpkin following a tackle in the first game of his high school footy season, he thought his chances of being drafted were slim to none. In what is supposed to be the most important year for future draftees, Simpkin broke his leg and also tore a ligament, ending his year before he could show recruiters what he could do. Simpkin was pessimistic about his draft chances and was forced to come to terms with relying on his previous work as he entered one of th...
Read More

Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
Read More

Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
Read More

Cubs strike long term sponsorship deal with Beam Suntory - 12 January 2017

Move over Jack, Jim Beam is taking your spot at Wrigley Field. The Chicago Cubs and spirits giant Beam Suntory announced a long-term sponsorship deal Thursday, making Beam the official spirits partner of the Cubs and Wrigley Field. The partnership is in the ballpark of seven figures annually and 10-plus years. "This is a very significant move for us. This is really about two American icons teaming up," Beam Suntory CEO Matt Shattock said. Fans can get their first taste at a new left field b...
Read More

Chicago Cubs and Jim Beam Bourbon announce Legacy partnership - 12 January 2017

Two American icons are converging as Jim Beam® Bourbon, the world’s No. 1 bourbon, and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The exclusive distilled spirits sponsorship will feature multiple brands from Beam Suntory including J...
Read More

Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
Read More

108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
Read More

Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
Read More

Drinks firm becomes official partner of Major League Baseball side; Chicago Cubs extends major partnership with Pepsi - 15 March 2016

Major League Baseball (MLB) side Chicago Cubs have extended their major partnership with global soft drinks firm Pepsi. Pepsi will become the official soft drink of the Chicago Cubs and will have extensive advertising coverage around the team’s Wrigley Field stadium, including a batter’s eye bleacher façade featuring the firm’s logo and rotating signage behind home plate. Pepsi will also offer Cubs fans promotional opportunities during game days, including ticket competitions and cash prizes...
Read More

Cubs adding Toyota logo to landmark Wrigley marquee - 21 August 2015

The Cubs announced Friday morning that the iconic marquee at the Clark and Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath. The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s.  Toyota was also announced as the team's tenth “legacy” partner. Article published in www.chicagotribune,com on 21 August 2015. 
Read More

Chicago Cubs and Toyota announce Legacy Partnership - 21 August 2015

The Chicago Cubs and Toyota have announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field. As part of the extended partnership, Toyota's logo will be represented on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition to having a presence below the Wrigley Field Marquee, Toyota continues their presenting sponsorship of in-game manager challenges and umpire reviews, and the company wi...
Read More

Chicago Cubs add Nuveen Investments as a legacy sponsorship - 2 April 2015

The Chicago Cubs said today the team has inked a legacy sponsorship deal with Nuveen Investments. The partnership with extend the team's existing long-term relationship with the investment firm that services both institutional and individual investors. Nuveen has been a sponsor of the Cubs since 2005. As part of the new legacy partnership with the Cubs, Nuveen will continue to hold naming rights tot he Nuveen Investments Suite Level. The firm also will be featured on signage behind the visitors...
Read More

Cubs lock up American Airlines in a long-term Legacy Partnership - 5 February 2015

American Airlines is the official airline of the Cubs and Wrigley Field after the parties announced a long-term Legacy Partnership on Thursday. The most visible change will come in time for the 2017 season, when the Cubs add a new premium club space behind home plate at Wrigley Field, tentatively titled the "American Airlines Club," with access for premium box seat ticket holders. In an agreement with a separate enterprise controlled by the Ricketts family, American will present the "American A...
Read More

Reynolds' clever take on a rain tarp - Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil - 22 June 2015

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise. The Chicago Cubs and Reynolds Consumer Products, two iconic Chicago-based brands, joined forces in early April and created the Reynolds Wrap Aluminum Foil rain tarp—a silver tarp resembling a sheet of aluminum foil with the Cubs and Reynolds Wrap logos on it. The branding is visible to every seat in the ballpark—even when the sun is shining. (W...
Read More

Sloan, a global brand based in the Chicago area, joins the Cubs as a Legacy Partner, the Cubs' Official Water Efficiency Partner and naming rights sponsor of the team's Spring Training facilty - 8 January 2015

The Chicago Cubs and Sloan Valve Company today announced Sloan will become the naming rights partner of Sloan Park - formerly Cubs Park - the team's Spring Training facility in Mesa, Arizona. Sloan, a 109 year old global brand based in the Chicago area, roduces flush valves and other parts for toilet fixtures in commercial buildings, including sports stadiums, joins as a Legacy Partner and the Official Water Efficiency Partner of the Chicago Cubs. Sloan will pay the Cubs seven figures annually o...
Read More

Chicago Cubs and Wintrust announce long-term Legacy Partnership; WinTrust becomes Cubs' exclusive Banking partner - 3 December 2014

Agreement includes signage above new left field video board at Wrigley Field, future naming rights of Wrigley Field's Gate D, activation at Cubs Park and an additional partnership with Cubs Charities CHICAGO - The Chicago Cubs and Wintrust Financial Corporation announced their Legacy Partnership introducing Wintrust as the exclusive Official Banking Partner of the Chicago Cubs, Hickory Street Capital LLC and Cubs Charities.  This long-term agreement establishes Chicago-based Wintrust as a vita...
Read More

The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
Read More

A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
Read More

Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
Read More

St. Paul Saints' new ballpark gets high marks for sustainability - 19 May 2015

The St. Paul Saints are billing brand-new CHS Field as the "Greenest Ballpark in America." And while they may get an argument or two from any number of stadiums — including the big-league ballyard at the other end of the Green Line — they make a good case. CHS Field will include solar and water systems and an aggressive recycling program.  When the Saints begin their season Thursday night in downtown St. Paul, they will play in a ballpark that collects rainwater from atop a nearby building to...
Read More

Ecolab and Saints Partner on Green Efforts at CHS Field; Ecolab is an official sponsor of the “Greenest Ballpark in America” - 7 May 2015

CHS Field, home of the St. Paul Saints, was designed to be the “Greenest Ballpark in America,” with sustainability a key focus throughout construction. Ecolab Inc., the global leader in water, hygiene and energy technologies and services, signed on today as the founding partner of the ballpark’s environmentally responsible initiatives. Sustainability efforts at CHS field include recycling, solar power and water conservation and re-use. CHS Field will utilize recycling and composting to ensur...
Read More

The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
Read More

Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
Read More

The St. Paul Saints went marching out of Midway Stadium, marking end of an era - 29 August 2014

Three hours before game time at Midway Stadium on Thursday seemed to follow the same familiar ritual the St. Paul Saints have followed for the past 22 seasons as they prepared to face the Winnipeg Goldeyes. Players, arms crossed and talking, stood scattered around the tarp-covered field under an intermittent drizzle and dreary-gray skies. The first hint of barbecue smoke wafted from the nearby parking lot, signaling the arrival of the early die-hards, like the Miller family, who have been coming...
Read More

Competing with the American living room - 29 April 2014

The Minnesota Vikings and the St. Paul Saints say they treasure their fans and each team says they have designed their new facilities with those fans in mind. So, how many bells and whistles does a diehard fan need, anyway? Plenty, apparently. And giving fans what they want isn’t cheap. In fact, amenities can surpass construction costs like labor and steel, according to Chris Allphin, Van Wagner Sports and Entertainment vice president for team and venue services. A concourse view of the pl...
Read More

Prince “Mission Impossible” in St. Paul - 7 February 2014

It was the Fall of 1996. As I was showing the ballroom of the Saint Paul Hotel to a group of five people for a future wedding, I heard a voice call out, “John, John are you there?” Wearing a black baseball cap, Bill Murray walked into the promenade and, moments later, he and I stood face to face. Graciously he pardoned himself, and then asked, “Hey, John, could you help me with something?” The group I was escorting didn’t mind being interrupted by such a celebrity as Mr. Murray. Standing...
Read More

What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
Read More

Lowertown Ballpark Update #1 - 12 June 2013

In this first in a series of regular updates, the City of Saint Paul takes you behind the scenes on construction of the Lowertown Regional Ballpark, the future home to the Saint Paul Saints, amateur and youth teams and other events. In this episode we'll learn about the architectural firm designing the facility, and the environmental clean up company readying the old Diamond Products factory for demolition.    Published on 12 June 2013  
Read More

Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
Read More

St. Paul Saints keeping fun simple at Midway Stadium - 27 May 2013

    ST. PAUL — It’s a placid, mild Friday afternoon in the Twin Cities. The towns’ beloved but beleaguered Major League Baseball team is out of town, about to put the finishing touches on a 10-game losing streak in one-hit fashion. Spring’s final gasp wisps through the air on the east side of the Mississippi River. The hum of slowly mounting rush-hour traffic can be heard rising off the interchange of Highway 280 and Interstate 94. Here, in an industrial, r...
Read More

A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
Read More

Saints are no angels; Edgy promos are part of the game for team's GM - 17 August 2012

Ever wonder who gets to approve the weird and often wonderful promotions at the St. Paul Saints games? That would be general manager Derek Sharrer, who gave the go-ahead for such edgy giveaways as the Larry Craig "bobblefoot" and the spinning bobblehead commemorating the Coleman-Franken recount. Such headline-grabbing promotions are as much a team effort as what takes place on the field at Midway Stadium, said Sharrer, who's in his eighth year as Saints' GM and executive vice president and 18th...
Read More

Minor league Saints hosting night for atheists - 12 July 2012

For one day next month, the St. Paul Saints minor league baseball team will become the Aints. The Saints, known for off-the-wall promotions in the team’s 20-year history, will have a theme night on Aug. 10 titled “A Night of Unbelievable Fun,” sponsored by the Minnesota Atheists. While the team’s staff generates many of the Saints’ promotions and giveaways, several ideas come from outside sponsors. This promotion fell into the second category, said Saints general manger Derek Sharrer...
Read More

Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
Read More

Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
Read More

St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
Read More

Getting in touch with Mike Veeck - one of Baseball's true legends - 15 May 2009

I’m obsessed with baseball. I mean, really obsessed. If I didn’t have a girlfriend, I would still be living in my mother’s house collecting baseball cards, playing fantasy baseball, and Tivo’ing every game I could. It’s really good that Katlyn’s here to keep that in check. Trust me, I know I’m a weirdo. And I’m okay with it. So for the past couple months it’s been eating me up inside that the President of the Charleston Riverdogs, Mike Veeck, lives in the same town as me. I mean, it’s...
Read More

Saints bring replays to baseball - 19 June 2008

The St. Paul Saints announced today that replay will be available to umpires when they host the American Association's All-Star Game on July 22. The game will be televised regionally and umpires will have access to feeds from all seven cameras via a videophone carried in the crew chief’s pocket. They will be able to select which camera to view, and control the speed of playback. By putting the choice to go to replay in the hands of the umpires could keep delays to a minimum. Allowing them to re...
Read More

Minor league baseball team tries out new gas-related promotion; Fort Myers links minor league baseball tickets to petrol price - 2 June 2008

Everyone knows that gas prices are out of control. This Monday, the average price for a gallon of regular gasoline in AAA's Fort Myers-Cape Coral survey area was $3.959, slightly below the state average of $3.961, and up from $3.672 a month ago. One year ago, the average price in the survey area checked in at $3.110 a gallon. The good news is that there may be some relief on the horizon. Gas prices have risen so high that they are now the standard by which minor league prices are measured. I...
Read More

Veeck's mission is simple: Bring the fun - 1 November 2006

Fun is good, and so is business for the minor league's premier ownership team, the Goldklang Group. Guided by minor league promotions guru Mike Veeck, four of the five teams fully-owned by the Goldklang Group - Charleston, Fort Myers, Hudson Valley and flagship St. Paul - set attendance records this season. The Saints, who play an abbreviated schedule in the American Association of Professional Baseball, led the way, drawing 377,078 fans. Unwilling to rest on their success, the Goldklang Group ...
Read More

Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
Read More

The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
Read More

Veeck Still Treats Baseball As Game; Fans Are No. 1 When They Visit Minors' Saints - 23 June 1996

St. Paul Saints games in the independent Northern League, massage-giving nuns roam the stands and a tuxedo-clad pig delivers baseballs to umpires. They have had a ballpark seance in which fans tried to reach Thomas Edison but kept getting some guy named Joe. And one night they debuted Mime-O-Vision, where five mimes recreated close plays and got pelted with hot dogs. "We sold 26,000 hot dogs," Saints' co-owner Mike Veeck told the Los Angeles Times. "It was great." Veeck is the No. 1...
Read More

Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
Read More
Page 1 of 3FirstPrevious[1]23NextLast