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Doing a 360: Sporting Innovations bases new brand on lead product - 18 January 2016

Sporting Innovations, the 5-year-old sports technology offshoot of Major League Soccer club Sporting Kansas City, is rebranding itself as FanThreeSixty in an effort to link more directly with its flagship product, the FanThreeSixty platform. Company executives described the new company brand and logo, arriving after a six-month process, as a “natural evolution.”   “We wanted a brand that clearly reflects who we are,” said Robb Heineman, FanThreeSixty chief executive and co...
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Victory fans now closer to Etihad action - 8 July 2014

Etihad Stadium will set up its rectangular mode of seating for all five Melbourne Victory home games this coming Hyundai A-League season, including both blockbuster Melbourne derbies. By moving retractable seats in for each game at the venue during the 2014/15 season - the tenth in Hyundai A-League history - Victory fans will enjoy a closer to the pitch experience at the venue. Victory boss Kevin Muscat said he was delighted with the move saying closer to the action is better for all concern...
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Delivering the Integrated Fan Experience at Chelsea FC using CACI and the Adobe Marketing Cloud - 15 May 2015

Published on May 15, 2015 Chelsea FC have undertaken a truly ground breaking programme that goes beyond the world of sports. Their market leading platform significantly improves both fan engagement and commercial value, enabling over 500m global fans to access Chelsea content, videos and tools in a highly personalised way. 
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Chelsea Partners with Wipro to Transform Digital Journey, Fan Engagement & Stadium Experience -n4 September 2015

Wipro Limited, (NYSE:WIT), a leading global information technology, consulting and business process services company, today announced that it has been chosen by Chelsea Football Club as its official digital and IT partner. Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, des...
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Chelsea Football Club and Levy Restaurants team up to achieve joint goals - 12 August 2014

Chelsea Football Club and Levy Restaurants team up to achieve joint goals Chelsea Football Club and Levy Restaurants UK announce strategic partnership Press Release Compass Group news teamTuesday 12 August 2014   Chelsea Football Club and Levy Restaurants UK announce strategic partnership Chelsea Football Club and Levy Restaurants UK, the sport, leisure and hospitality business of Compass Group UK & Ireland, have agreed an international partnership, reinforcing the relationship betw...
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Chelsea FC and Stamford Bridge Fan Experience Review - 14 December 2015

Chelsea FC and Stamford Bridge Fan Experience Review December 14, 2015 Fan Engagement Blair Hughes Leave a comment Chelsea FC Stamford Bridge It’s a freezing late Saturday morning in London as I traverse the Piccadilly and District lines from Kings Cross tube station to Fulham Broadway for today’s English Premier League clash between Chelsea and Norwich City at Stamford Bridge.  Chelsea FC Stamford Bridge Exiting the station I make my way around to the Fulham Road ent...
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Xperiology On Tour - Fan Experience with Chelsea FC- 4 March 2014

Xperiology’s Marketing Executive Matthew Wall spent yesterday in London, meeting Chelsea FC’s Jon Scammell at Stamford Bridge. The purpose of the trip was to learn about Chelsea’s innovative marketing efforts and gain an insight into the ways in which Chelsea are improving the ‘fan experience’ ahead of this year’s Fan Experience Forum 2014. Chelsea FC’s Jon Scammell is a man who prides himself on providing the Chelsea fans (and also the away fans) with a great all-round experience – th...
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Lionel Messi And Neymar J Are Coming To Australia - 10 February 2017

Two of the world’s elite footballers Lionel Messi and Neymar Jr will feature at MCG when Brazil takes on Argentina on Friday 9 June 2017 in the Chevrolet Brazil Global Tour. TEG, Australian ticketing, live entertainment and data analytics company, made the announcement today in conjunction with TLA Worldwide, the Victorian Government and its agency Visit Victoria. Brazil and Argentina will bring their best available talent to Australia. As well as 2016 Olympic Games Gold me...
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Brazil vs Argentine replaces International Champions Cup in 2017 - 10 February 2017

TLA Worldwide Chairman Bart Campbell has confirmed there will be no International Champions Cup (ICC) in Melbourne in 2017. It was announced on Friday morning that an international friendly between South American powerhouses Brazil and Argentina will be played at the Melbourne Cricket Ground (MCG) on June 9. Both Campbell and TEG CEO Geoff Jones admitted the difficulties in planning such an event which would clash with a World Cup and European Championship tournaments. They used Last year’s...
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Storm part-owner Bart Campbell behind Brazil-Argentina coup - 14 December 2016

Melbourne Storm part-owner and entrepreneur Bart Campbell has emerged as one of the main figures behind the stunning coup that will see the Brazil v Argentina blockbuster staged in Melbourne next year. The Australian understands Campbell’s company TLA, a leading, fully-integrated talent representation and sports marketing group, has been heavily involved in the long-running talks with Visit Victoria. As revealed exclusively in The Australian yesterday, some of the biggest names in world footba...
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TLA Worldwide creates sports marketing company, Talisman Sports and Media, headed by former Fox Sports bosses - 6 December 2016

Sports marketing agency TLA Worldwide has announced the creation of a new independent sports marketing business, Talisman Sports and Media, which will focus on increasing the commercial opportunities of both existing and new sports rights properties within the TLA group. Talisman Sports and Media will be headquartered in the UK with offices in London and Switzerland and be led by Simon Thomas and Andrew Guy, both of whom previously held global commercial roles at Fox Sport...
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How the man behind the International Champions Cup sells Australia - 7 March 2016

You would think convincing and organising for one European powerhouse to tour Australia would be a hassle, imagine orchestrating this for three, very big clubs. Meet Bart Campbell. Co-founder of and Executive Chairman of TLA Worldwide, who alongside Nine Live (now TEG Live), were responsible for pitching the idea and luring Man City, Roma and Real Madrid for last year’s International Champions Cup [ICC] and now Juventus, Tottenham, Atletico Madrid and Melbourne Victory for this year’s instalme...
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Victory returns to MCG for 2016 International Champions Cup Australia -19 December 2015

  Melbourne Victory will take centre stage when the International Champions Cup Australia, presented by Audi, returns to Melbourne in 2016.Victory, the first Australian club to compete in the International Champions Cup, will open the tournament at the iconic Melbourne Cricket Ground on Saturday, July 23, 2016.Melbourne Victory last appeared at the MCG in 2013, when 95,446 fans witnessed a memorable match against Liverpool FC. Victory's inclusion in the 2016 International Champions Cu...
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Tottenham Hotspur and Juventus to headline Melbourne’s International Champions Cup in 2016 - 18 December 2015

EURO giants Juventus and Tottenham will headline a revamped International Champions Cup tournament in Melbourne next July, that will also include Melbourne Victory. The local powerhouse will be the first A-League side to feature and will kick-off the event against Juventus at the MCG on July 23 2016. The other change will be the addition of a fourth side, to be confirmed in February. Paul Pogba and Harry Kane, two of the hottest young stars in world football, will light up the tournament with o...
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Kiwi expat playing in the major leagues - 19 September 2015

Bart Campbell says he has never had a Jerry Maguire moment - but his company does own the building where Tom Cruise shouted that movie's most famous line.  "'Show me the money!' was filmed in our office in Newport Beach, California," says the New Zealand expat sports entrepreneur. Campbell was showing the money himself this week, when reporting his company's financial results in London. That company, TLA Worldwide, is in the business of athlete representation and sports marketing,...
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Manchester City buy out wealthy Melbourne City investors - 2 August 2015

English Premier League giant Manchester City has paid $2.25 million to a group of prominent Australian investors to take full ownership of A-League club Melbourne City. According to documents lodged with the Australian Securities and Investments Commission last week, Manchester City now owns 100 per cent of its Melbourne club, having bought out minority owners Gerry Ryan, a BRW Rich List member and owner of caravan group Jayco, Crownbet chief executive Matthew Tripp, sports entrepre...
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Could A-League clubs play in future ICC editions? - 15 July 2015

  The promoters behind the International Champions Cup have flagged the possibility of including Hyundai A-League teams in future Australian editions of the high-profile pre-season tournament. The ICC will be staged Down Under for the first time this month when Real Madrid, Manchester City and Roma face off at the Melbourne Cricket Ground. This year's North American edition of the event will see the likes of Major League Soccer clubs LA Galaxy, San Jose Earthquakes and New York Red Bulls...
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International Champions Cup in Australia: How Manchester City, Real Madrid, Roma were lured - 14 July 2015

REAL Madrid, Manchester City and Roma in Melbourne. How exactly did Australia manage to land three of the world’s biggest sporting clubs, with some of the world’s iconic players, in our own backyard this football off-season? At the time the deals were negotiated to bring the trio here for the International Champions Cup, Manchester City were the Premier League champions, Real held the UEFA Champions League, while Roma ended up finishing second in Italy’s Serie A last term. Bart Campbell, cha...
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TLA Worldwide Says Manchester City To Take Part In International Champions Cup tournament - 5 December 2014

Athlete representation and sports marketing group TLA Worldwide PLC said Friday that Manchester City will be taking part in the International Champions Cup football tournament in Australia next year. The International Champions Cup is being launched in Asia Pacific from next year and is part of TLA Worldwide's developing events business. Manchester City will compete against Real Madrid and one other premier European club, which will be unveiled for the 2015 fixture in the coming weeks, TLA ...
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International Champions Cup to Expand to Asia In 2015 - 5 August 2014

      With the success of the International Champions Cup soccer tournament, the event organizers have announced that the competition will be expanding to Asia in the summer of 2015. “The 2014 Guinness International Champions Cup featured the largest soccer crowd ever in the United States, continually put world-class soccer on display across North America, and Monday night in Miami was no exception,” said Charlie Stillitano, CEO of Relevent Sports. “Manchester United and Liverpool...
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Manchester City acquires Melbourne Heart as Melbourne Storm consortium get minority stake - 23 January 2014

The Melbourne Heart has confirmed the A-League club has been acquired by a consortium led by English Premier League powerhouse Manchester City. The 80 per cent acquisition will be completed by another consortium - which includes the owners of the NRL's Melbourne Storm - in a 20 per cent minority share.The Football Federation Australia (FFA) approved the acquisition on Thursday. Manchester City chief executive Ferran Soriano says the Premier League club is excited by the opportunity to invest in...
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Yalla Yalla! The joy and pain of supporting Iraqi football

Irrespective of the on-field heartbreak or heroics, the Iraqi football fans have shown an Australian audience what passion looks like.  As Liverpool FC's legendary Manager, Bill Shankly once said " Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that ...". When Shankly shared this nugget of wisdom, it was unlikely that he had Iraqi football fans in mind, but it’s a more than fitti...
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Community ambassador program could prove to be the legacy of 2015 Asian Cup - 3 February 2015  

The 2015 Asian Cup could have a legacy far greater than covered benches at football grounds as Football Federation of Australia are in discussions to maintain the community ambassador program that helped make the tournament a success.  An ambassador program run by Red Elephant Projects and funded by the 2015 Asian Cup LOC was a major driving force behind the high ticket sales for games not involving the host nation and it could now help boost support for the A-League and other games. Me...
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Hyundai A-League in harmony with Australia’s diversity - 20 October 2012

The first multicultural audit of the players in the Hyundai A-League have revealed an extraordinarily diverse player base drawn from all continents with 56 ancestries represented. The audit involved a survey of over 200 Hyundai A-League players across 10 clubs in 2011/12 and was commissioned by FFA as part of a multicultural fan engagement campaign. It measured a number of variables including ancestry, player place of birth, languages other than English spoken and those who have one or more pa...
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Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game - 16 February 2012

Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game on Friday February 17 as Melbourne Heart FC take on Gold Coast United at AAMI Park. Australians of all backgrounds and creeds will come together for Melbourne Heart FC's inaugural Harmony Day game on Friday February 17 as Melbourne Heart FC take on Gold Coast United at AAMI Park. Melbourne Heart FC Assistant Coach Ante Milicic has described Friday's clash as a 'must-win' for the s...
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Melbourne Heart on verge of $12m takeover headed by New Zealand entrepreneur Bart Campbell - 27 December 2013

MELBOURNE Heart is on the verge of being sold for $12 million to a consortium led by New Zealand entrepreneur Bart Campbell. The Courier-Mail believes that the consortium has submitted an offer which has been accepted by the Heart's board, with the two parties now ironing out the finer details. It is believed that the new proposal includes a 100 per cent takeover of the Heart and could be concluded in January, in what would comfortably eclipse any previous sale of an A-League club. Discussi...
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mrblairhughes - Podcasting The Premier League: How EPL Teams And Fan Groups Are Podcasting To Engage Fans - 9 August 2016

  The Premier League restarts this weekend with some blockbuster matches across the UK and the teams have wasted no time in giving their fans loads of exclusive audio content in the form of podcasts, match interviews and match reports among other exciting audio fan engagement ideas. In sports, sound can tell a story that images can’t. A broadcaster’s passionate voice over the noise of a roaring crowd creates an immediacy and an emotional quality unlike anything else. That i...
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