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Lingerie football league saunters into town to jeers and cheers - 2 June 2012

AMERICAN football was never meant to be a single entendre form of sport but the US, the land that gave the world pole dancing, has turned the game into a sort of azure joke. Lingerie football, a half-time diversion at Super Bowl Sunday, was made for television but the flesh and blood version arrives in Sydney next weekend. Half-time diversion ... Lingerie Football League players tour Brisbane yesterday. They play in Sydney next weekend. Photo: Michelle Smith Widespread protests have g...
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Minnesota - you're on the clock for Super Bowl LII - 6 February, 2016

We asked and you delivered. Hundreds of Minnesotans from across the state submitted videos to the Minnesota Super Bowl Host Committee to create a virtual handoff – a video representing the Super Bowl game ball traveling across Minnesota before landing at U.S. Bank Stadium, the site of Super Bowl LII. The video was debuted this morning at the official handoff ceremony after NFL Commissioner Roger Goodell delivered the game ball to Minnesota.  "The game ball belongs to our entire state, and we ...
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Super résumé leads to Super Bowl gig - 4 February 2017

Shorewood native Andrea Mokros will have an extra burst of adrenaline coursing through her veins when Super Bowl LI kicks off Sunday in Houston. Mokros has been stationed in Houston for a week, paying close attention to every detail and nuance of America’s biggest annual sports and party spectacle. That’s because she is the vice president of communications and events of the Minnesota Super Bowl Host Committee, which will plan and execute Super Bowl LII at U.S. Bank Stadium in Minneapolis on F...
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mrblairhughes - Miami Dolphins Hard Rock Stadium Fan Experience Recap - 27 October 2016

Landing in a sunny and humid Miami at 7am after having caught an overnight flight from Los Angeles I hit the ground running by dropping my gear off at my airport hotel and arranging an Uber out to Hard Rock Stadium for my meeting with the Dolphins and the game against rivals Buffalo.  As luck would have it I was able to book an Uber at 9am out to the stadium using a game day code that only cost me $2.99USD and dropped me off hassle free in the designated Uber Tailgate section, which was a sho...
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How Jeramie McPeek Leads The Social Media Charge For Super Bowl LI - 6 February 2017 

Jeramie McPeek is the social media quarterback for Super Bowl LI in Houston. For veteran digital strategist Jeramie McPeek, who captained social during Super Bowl XLIX two years ago in Phoenix, he’s a one-man-band with a five-person supporting cast for everything social in the lead up to Sunday’s Big Game at NRG Stadium. Since joining the Houston Super Bowl Host Committee as a consultant in September, the former Phoenix Suns staffer of 24 years has been putting in 20 to 25 hours a week for...
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mrblairhughes - Denver Broncos Sports Authority Field Fan Experience Recap (24 October 2016 - Denver Broncos vs Houston Texans) -28 October 2016

Flying to Denver Monday morning and I’m up at 4.30am to fly from Miami to Denver, Colorado for tonight’s Denver Broncos game at Sports Authority Field. After an airport blueberry bagel breakfast I’m on my way for a four hour flight over the USA and into rocky mountain country. I quickly dump my bags at my airport hotel and catch the shuttle back to the airport to get the train to the game. I’ve chosen airport hotels on this trip as a smart decision given my tight sched...
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Here are 3 social media #branding lessons marketers can learn from sports teams - 18 October 2016

Social media has changed the way brands interact with customers and this trend is perhaps most prevalent in the sports world. Three digital marketing leaders from the Seattle Seahawks, Golden State Warriors, and Minnesota Vikings spoke on stage at the Seattle Interactive Conference on Tuesday, discussing how their teams use social media tools to increase fan engagement and ultimately help their companies make more money. “I feel like sports has always seemed to take bigger risks,” said panel m...
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NFL And Super Bowl Host Committee Launch Super Bowl LII Business Connect Program - 18 November 2016

The Minnesota Super Bowl Host Committee (MNSBHC), in partnership with the National Football League (NFL), is inviting local, diverse business owners to the launch of the Super Bowl LII Business Connect Program. Business Connect is the NFL's Super Bowl supplier diversity initiative charged with identifying local, diverse and certified, event-ready businesses in Minnesota to compete for Super Bowl contracts and providing networking and professional development workshops for those businesses. The p...
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Super Bowl to bring 'Super School Breakfast' to 52 Minnesota communities - 15 November 2016

Host Committee Legacy Fund announces first phase of 52 weeks of giving leading up to Super Bowl LII, focused on Fun, Fuel, and Fundamentals. As part of its focus on 'Fun, Fuel, and Fundamentals,' the Minnesota Super Bowl Host Committee (MNSBHC) Legacy Fund announced today that it will provide Fuel Up to Play 60 Breakfast-in-the-Classroom grants – a Super School Breakfast – to 52 communities across the state over the 52 weeks leading up to Super Bowl LII. In partnership with Fuel Up to Play 60...
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Help Us Bring Super Bowl LII To Minnesota - Join The 'Minnesota Handoff' - 20 October 2016

The Minnesota Super Bowl Host Committee (MNSBHC) today invited Minnesotans of all ages to participate in bringing the Super Bowl from Houston to Minnesota in February, 2017. The MNSBHC will create a virtual handoff – a video representing the Super Bowl game ball traveling across Minnesota before landing at U.S. Bank Stadium, the site of Super Bowl LII. The video will debut at the official handoff ceremony in Houston on February 6, 2017, shared on the MNSBHC's social media channels and online a...
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Minnesota Super Bowl Host Committee's Website Now Bigger And Bolder - 15 July 2016

The Minnesota Super Bowl Host Committee announced today it has added fresh content and features to its website, which serves as a central hub for updates and news around activities and events in Minnesota leading up to Super Bowl LII, to be played in the new U.S. Bank Stadium. The updated website is to serve as hub for news related to Super Bowl LII events and activities. "Our Host Committee website is our portal for keeping residents, visitors, local businesses and sponsoring partners up-to-th...
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NFL Sets Date For Super Bowl LII In Minnesota (the Bold North) - 11 May 2016

The National Football League has set February 4, 2018 as the date for Super Bowl LII, to be played in Minnesota's new U.S. Bank Stadium. "Super Bowl LII is our opportunity to showcase Minnesota to the world; all that life in the Bold North has to offer, and our incredible hospitality," said Maureen Hooley Bausch, CEO of the Minnesota Super Bowl Host Committee. "While our bold new stadium plays host to the biggest event of the year, our community will host thousands of members of the media and m...
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Minnesota Super Bowl Host Committee Appoints Communications Executive - 25 August 2015

The Minnesota Super Bowl Host Committee today announced the hiring of Andrea Mokros as Vice President of Communications to oversee media engagement and outreach efforts around Super Bowl LII, which Minneapolis will host in February 2018. Andrea Mokros is tasked with showcasing opportunity, personality of Minnesota and Bold North. "Super Bowl LII is a platform to showcase Minnesota's engaged business community, innovative and progressive lifestyle and beautiful attractions to the world," said Ho...
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Mokros appointed to Super Bowl LII Host Committee - 25 August 2015

Andrea Mokros’ public relations career has taken her to Gov. Mark Dayton’s office, President Obama’s White House and now the National Football League’s Super Bowl. Mokros announced Tuesday that she’s returning to Minnesota to oversee media and outreach for the Super Bowl Host Committee, which will run the event at U.S. Bank Stadium in 2018. The Vikings’ new $1.1 billion home won’t open until next summer, but the state has already won the bid to host the big game. Since Host Committee CE...
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Connecting up the NFL: using technology to improve fan experience

Attending the recent Seattle Seahawks CIO summit, Benjamin Robbins caught up with George Scott, director of digital for the NFL. Scott stated: “The fan experience is fundamentally changing.” Fans are engaged with the game, other spectators, services and friends “from the moment they leave their house, throughout the game, and until they get back home”. Connectivity is an essential part of game day.The NFL’s digital transformation is ensuring supporters stay connected and encouraging a ...
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