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Golden State Warriors, Chatfuel debut Facebook Messenger bot for NBA Playoffs

Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence bot realm, partnering with Chatfuel, a platform that creates bots for Facebook. The Warriors first started having conversations about a Facebook Messenger bot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the “possibilities were endless” w...
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Golden State Warriors win Social Media with an Assist from re-marketing - 5 May 2016

Key Takeaways ​What? The Golden State Warriors have been dominant on the court. Meanwhile, their social media team has been dominant off the court, netting a 2,900% return on advertising spending via remarketing this season.    So What? Dennis Yu, CTO of Blitz Metrics, who also runs social media advertising, strategy and marketing for the Warriors, said the team's social media and remarketing strategy has helped them attain an ROI of 30-40x.    Now What? "To go back to your...
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Accenture, NBA's Warriors to reimagine the fan experience - 6 April 2017

A new arena is set to be the centerpiece of a vibrant and varied business plaza, an ambitious project loaded with high-tech elements.  The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and when it goes fully online in 2019, it will have a variety of technology elements designed to "reimagine the fan experience," as the team puts it. ADVERTISING The new facility, to be called Chase C...
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Golden State Warriors and Accenture Team to Reimagine Audience Experience at Chase Center and Surrounding District - 1 December 2016

Long-term technology innovation partnership to include “Fannovate,” designed to engage the fans and community in co-creating the future Chase Center experience  SAN FRANCISCO; Dec. 1, 2016 – The Golden State Warriors, GSW Arena LLC and Accenture (NYSE: ACN) announced today a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture has been named the Official Technology Innovation Partner for the Warriors and will begin its ...
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Accenture and the Golden State Warriors foster the fan experience with Fannovate

The future Hall Chase Center will have the agreement of both organizations long-term focus on technological innovation and the 'Fannovate' program, which aims to interact with fans and the general public a unique and differential manner. The agreement between the Golden State Warriors, GSW Arena LLC and Accenture aims to reinvent the experience of the fans and the community in the future stadium Chase Center and its surroundings; a relationship that started on the same line at the Oracle Aren...
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Marketing Lessons from the NBA Champion Golden State Warriors - 23 May 2017

  No comments - Leave comment Posted in:Print Issue, Technology     I had the distinct pleasure of spending time with Kenny Lauer, the vice president of marketing and digital for the world-champion Golden State Warriors. Not only were they the best team in the league this year, they are also seen as leaders when it comes to the digital marketing and fan experience. Below are a few insights Lauer shared that may help up your digital marketing game. Finding the R...
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Former Wembley Director To Head Acer Arena In Sydney - 6 September 2010

Decorated venues manager Paul Sergeant will be the new GM of Sydney's 21,000-capacity Acer Arena. Australian venues operator AEG Ogden has moved swiftly by announcing Sergeant as the successor to David Humphreys, who earlier in the week was named GM of the new Perth Arena. The Western Australian arena will open in 2012 and will also be operated by AEG Ogden. Sergeant, who in 2007 was made an Officer of the Order of the British Empire (OBE) for services to the events industry, is already well kn...
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Investing in the Future Fan Experience - Chip Bowers and the Golden State Warriors' CMO - 12 November 2015

Chip Bowers, CDO & CMO of the 2015 National Championship NBA team Golden State Warriors, provides the Closing Keynote presentation to the 10th anniversary Sierra CXO Summit. He provides a comprehensive insight to the goals, intentions and development plans of the Warriors' new stadium which is being built in San Francisco. The Sierra CXO Summit is a catalyst for connecting leading executives, entrepreneurs, innovators and investors together in a dynamic and interactive experience focused o...
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Golden State Warriors Ramp Up Their Social Media Game - 20 November 2015

Winning the NBA championship put the Golden State Warriors center court on social media and they’re shifting into high gear to leap through bigger hoops this season. “Our Facebook following will grow rapidly,” said Jeremy Thum, Sr. Director of Digital Experience for the Warriors, speaking to Berkeley students and members of social media group (Social Media Breakfast East Bay) on Wednesday, November 18th. He said the Warriors already have the most engagement over Facebook within the league an...
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Here are 3 social media #branding lessons marketers can learn from sports teams - 18 October 2016

Social media has changed the way brands interact with customers and this trend is perhaps most prevalent in the sports world. Three digital marketing leaders from the Seattle Seahawks, Golden State Warriors, and Minnesota Vikings spoke on stage at the Seattle Interactive Conference on Tuesday, discussing how their teams use social media tools to increase fan engagement and ultimately help their companies make more money. “I feel like sports has always seemed to take bigger risks,” said panel m...
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Matthew Dellavedova hopes Cavs’ Australia Day Game’ leads to NBA game in Australia

The Cleveland Cavaliers — partnering with UP&GO — will host an ‘Australia Day Game’ against the Minnesota Timberwolves, broadcast in Australia on the 26th of January. Dellavedova hopes that the game, along with the increasing interest in basketball in the country, can eventually lead to, at least, an exhibition game played in the Australia.
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Cleveland Cavaliers announce new partnership with Breakfast Drink Up & Go.

The Cleveland Cavaliers will celebrate its ties to the Land Down Under when the team hosts its first "Australia Day Game" presented by Up & Go, the official Australian Breakfast of the Cleveland Cavaliers, on Monday, January 25th at 7:00 p.m. vs. the Minnesota Timberwolves at Quicken Loans Arena.
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Orlando Magic uses Wi-Fi to improve connections with fans

Te ability to better understand their fans was a key driver for the Orlando Magic's to introduce a wi-fi network. “Fans have to opt in [to the marketing program] and it’s very valuable for us if they do,” according to the Magic;s VP of Technology, Jeff Lutes. . And it’s all based on data accumulated via the network the Magic made sure it owned ac. Lutes said. “It sets the stage for more personalized messages down the road.”
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Lost Links, Los Links to Los Lynx - from an in-joke to a fan movement

'Los Lynx"' is the unofficial rallying cry of the Minnesota Lynx. It began as a tagline from a Bing commercial, was jokingly shouted by the players during practise sessions, turned into a social media meme and became a movement. President Obama even introduced the team as Los Lynx.
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Reselling the Hawks to Atlanta

Diagnosing the root of Atlanta's historic apathy toward its NBA franchise has long been a discussion among the city's sports fans and amateur sociologists. The snarling traffic is often cited. Some say Atlanta is a city of transplants who brought their loyalties to other teams with them. There's the loser theory, too - that fans in Atlanta don't connect to the Hawks because the team hasn't been to the NBA's final four since 1969. and that the roster hasn't featured a bona fide superstar since Do...
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The Story behind the Hawk's new uniforms

When rapper T.I. arrived at Philips Arena to perform before Atlanta's home opener against Indiana on Nov. 1 2014, he was asked which Hawks jersey he wanted to rep.T.I. chose a vintage Hawks jersey for his performance during Atlanta's home opener this season. Courtesy Atlanta Hawks It was a 1970 Pete Maravich jersey, a throwback to the funky, avant-garde uniforms with green accents that Atlanta wore for just two seasons, and it remains one of the team's best sellers. It felt like a serendi...
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Atlanta Hawks' Peter Sorckoff - Serial Dating and One Night Stands

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges. Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff describes what led him to a deeper understanding of the Hawks' real sales and marketing challenges.
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Atlanta Hawks' Peter Sorckoff - Retail is a barometer of brand health

Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff explains how what fans are buying and wearing is an important signal to him of whether or not the Hawks are forging strong bonds with their audiences. Published on Apr 24, 2015; CSE Agency Atlanta Hawks Chief Creative Officer and SVP of Marketing Peter Sorckoff explains how what fans are buying and wearing is an important signal to him of whether or not the Hawks are forging strong bonds with their audiences.
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