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Toilets, chocolate and lighting: Cubs' official partners get nontraditional -

The Cubs are pushing to reduce the number of partners they have and make those deals more lucrative. The strategy has resulted in some practical yet nontraditional partnerships. The Chicago Cubs' official hot dog is nearly ubiquitous at Wrigley Field, and some might argue that fans are a little too familiar with the team's official beer, but what about its official grill, hot chocolate or collagen? Let's not forget the team's "Official Water Efficiency Partner," which supplies most of the toilet...
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Chicago Cubs' owners create new sales and marketing firm, Marquee Sports & Entertainment - 2 June 2017

The Chicago Cubs and Chairman Tom Ricketts are extending the scope of their fast-growing business, creating Marquee Sports & Entertainment (MSE) to serve as a centralized sales and marketing agency for the various Ricketts family sports and entertainment assets. MSE, a separate entity from the Cubs or Wrigley Field, will pool the various sales, sponsorship, event and marketing components of the Cubs, Wrigley Rooftops, the new Park at Wrigley, the American Airlines Conference Center in the ...
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American Airlines eliciting smiles with Cubs' star Anthony Rizzo as greeter - 17 April 2017

American Airlines was generating smiles thanks to the carrier's sponsorship deal with the Chicago Cubs and the presence today of Mr. Charisma — aka Chicago Cubs first baseman Anthony Rizzo — at AA Terminal 3 at Chicago's O'Hare International Airport. Rizzo and Cubs teammates pitcher Mike Montgomery and catcher Wilson Contreras were on hand to surprise passengers in a good way by stepping on board arriving AA flights to offer a welcome to Chicago and to provide necessary arrival information. A...
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ESPN SC Featured - Presenting The Cubs' World Series Rings: The Ring Bearers - 17 April 2017

For 108 years Chicago Cubs fans waited, but in 2016 the unthinkable happened as the “lovable losers” became champions. To honor their fans, the Cubs held a contest to make a dream come true for 20 of their most loyal fans: presenting the World Series rings. Published on Apr 17, 2017  
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Beam Suntory issue Jim Beam Game 7 Batch, a limited edition bourbon celebrating the Chicago Cub winning the World Series in 2016 - 14 April 2017

In honor of their winning the World Series in 2016, and as part of their first season as the Official Bourbon of the Chicago Cubs, Jim Beam made limited edition Chicago Cubs bourbon that will be available all over Chicago starting this June. Each bottle of “Game 7 Batch” bourbon—which was previewed by brand ambassador Mila Kunis all over the Friendly Confines bars on April 15—features a limited edition expression of the four year old bourbon bottled with a commemorative label, blue cap and ...
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Reynolds Wrap partners with Cubs’ Anthony Rizzo to create ‘Rizzo Wrap - 2 April 2016

Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field. “A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Mazza, brand director for foil, ...
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Cubs trophy seen as nearly 'a religious artifact' - 19 January 2017

The Chicago Cubs World Series trophy seems to have taken on special meaning for thousands of fans who have waited for hours to see it in the Twin Cities and elsewhere. “It's almost becoming a religious artifact of some sort,” said Allen Hermeling, senior director of corporate partnerships for the Cubs, who accompanied the trophy. The estimated 5 million people who turned out for the parade and celebration in Chicago in November put that event in the top 10 of mass gatherings w...
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Cubs strike long term sponsorship deal with Beam Suntory - 12 January 2017

Move over Jack, Jim Beam is taking your spot at Wrigley Field. The Chicago Cubs and spirits giant Beam Suntory announced a long-term sponsorship deal Thursday, making Beam the official spirits partner of the Cubs and Wrigley Field. The partnership is in the ballpark of seven figures annually and 10-plus years. "This is a very significant move for us. This is really about two American icons teaming up," Beam Suntory CEO Matt Shattock said. Fans can get their first taste at a new left field b...
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Chicago Cubs and Jim Beam Bourbon announce Legacy partnership - 12 January 2017

Two American icons are converging as Jim Beam® Bourbon, the world’s No. 1 bourbon, and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The exclusive distilled spirits sponsorship will feature multiple brands from Beam Suntory including J...
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World Series Champion Chicago Cubs Rely on Dell EMC Solutions - 29 November 2016

The 2016 World Series Champion Chicago Cubs organization club partnered with Dell EMC in their renovation efforts of one of the world’s oldest and most revered sports facilities, Wrigley Field, and turned to Dell EMC Isilon to manage an explosion of video content—from security/surveillance, to video boards and the control room, and video coaching. Published on 29 November  2016  
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade - 4 November 2016

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship! During the World Series victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round out the lineup. Last year, the Cubs an...
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108 Years In The Making, Marketing Was Ready When Cubs Won World Series - 3 November 2016

After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.Moments after Cubs third baseman Kris Bryant fielded a ground ba...
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Flying the W flag after a win is tradition, but now it's changing - 20 October 2016

Chicago Cubs fans are showing their loyalty these days and not just after a North Side victory. For Cubs fans, the flying of the W flag after a victory is tradition. But now that tradition has evolved. The custom began in the 1930s. After home games, scoreboard operators would hoist either a white flag with a blue W or a blue flag with a white L, thus announcing the outcome to neighbors and elevated-train riders. The Cubs also installed two lights on top of the scoreboard to illuminate the flag...
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Drinks firm becomes official partner of Major League Baseball side; Chicago Cubs extends major partnership with Pepsi - 15 March 2016

Major League Baseball (MLB) side Chicago Cubs have extended their major partnership with global soft drinks firm Pepsi. Pepsi will become the official soft drink of the Chicago Cubs and will have extensive advertising coverage around the team’s Wrigley Field stadium, including a batter’s eye bleacher façade featuring the firm’s logo and rotating signage behind home plate. Pepsi will also offer Cubs fans promotional opportunities during game days, including ticket competitions and cash prizes...
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Cubs adding Toyota logo to landmark Wrigley marquee - 21 August 2015

The Cubs announced Friday morning that the iconic marquee at the Clark and Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath. The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s.  Toyota was also announced as the team's tenth “legacy” partner. Article published in www.chicagotribune,com on 21 August 2015. 
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Chicago Cubs add Nuveen Investments as a legacy sponsorship - 2 April 2015

The Chicago Cubs said today the team has inked a legacy sponsorship deal with Nuveen Investments. The partnership with extend the team's existing long-term relationship with the investment firm that services both institutional and individual investors. Nuveen has been a sponsor of the Cubs since 2005. As part of the new legacy partnership with the Cubs, Nuveen will continue to hold naming rights tot he Nuveen Investments Suite Level. The firm also will be featured on signage behind the visitors...
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Cubs lock up American Airlines in a long-term Legacy Partnership - 5 February 2015

American Airlines is the official airline of the Cubs and Wrigley Field after the parties announced a long-term Legacy Partnership on Thursday. The most visible change will come in time for the 2017 season, when the Cubs add a new premium club space behind home plate at Wrigley Field, tentatively titled the "American Airlines Club," with access for premium box seat ticket holders. In an agreement with a separate enterprise controlled by the Ricketts family, American will present the "American A...
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Sloan, a global brand based in the Chicago area, joins the Cubs as a Legacy Partner, the Cubs' Official Water Efficiency Partner and naming rights sponsor of the team's Spring Training facilty - 8 January 2015

The Chicago Cubs and Sloan Valve Company today announced Sloan will become the naming rights partner of Sloan Park - formerly Cubs Park - the team's Spring Training facility in Mesa, Arizona. Sloan, a 109 year old global brand based in the Chicago area, roduces flush valves and other parts for toilet fixtures in commercial buildings, including sports stadiums, joins as a Legacy Partner and the Official Water Efficiency Partner of the Chicago Cubs. Sloan will pay the Cubs seven figures annually o...
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Chicago Cubs and Wintrust announce long-term Legacy Partnership; WinTrust becomes Cubs' exclusive Banking partner - 3 December 2014

Agreement includes signage above new left field video board at Wrigley Field, future naming rights of Wrigley Field's Gate D, activation at Cubs Park and an additional partnership with Cubs Charities CHICAGO - The Chicago Cubs and Wintrust Financial Corporation announced their Legacy Partnership introducing Wintrust as the exclusive Official Banking Partner of the Chicago Cubs, Hickory Street Capital LLC and Cubs Charities.  This long-term agreement establishes Chicago-based Wintrust as a vita...
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The Chicago Cubs have 90-plus wins, but their real magic numbers are rising attendance numbers, TV ratings and sponsorship revenue - 29 September 2015

The Chicago Cubs have racked up more than 90 wins — No. 91 came Monday night in an extra-inning battle with the Kansas City Royals — for the first time since 2008 and, remarkably, only the sixth time since 1945, the last year the Chicago National League Ball Club appeared in the World Series. But those may not be the numbers that matter most to the Ricketts family of TD Ameritrade note and Cubs-ownership fame — and, arguably, to the sustained success of the team. Among the more riveting data...
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A Conversation with Night Train Veeck - 17 February 2016

A little after Thanksgiving in 2012, I met up with Night Train Veeck, then a group sales executive with the White Sox, at Miller’s Pub for drinks and conversation. Baseball fans may recognize that last name: Night Train is the grandson of Bill Veeck Jr., former owner of the Chicago White Sox, and the son of Mike Veeck, the promotions director responsible for the infamous “Disco Demolition Night” at Comiskey Park in 1979. Night Train began interning with the Sox in 2010, becoming the third gen...
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Baseball's Bill Veeck Changed The Pitch Of The National Pastime - 11 June 2016

Bill Veeck's surname rhymes with deck. As in how he KO'd baseball's tradition. A transformational baseball owner, Bill Veeck: Changed the makeup of stadiums, players and fans. Signed the first black player in the American League. Turned venues into carnivals. Produced Cleveland's last World Series triumph. Hired the first black front-office executive. Put the Go in Chicago's pennant-winning Go-Go Sox of 1959. Added names to uniforms and pregame shows to radio. Made millions of doll...
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The St. Paul Saints welcomes in a new era of baseball at CHS Field - 27 May 2015

The St. Paul Saints have a new home in Lowertown at CHS Field. This new ballpark opened its doors to a sellout crowd and you can bet that they brought all the fun and excitement that is a Saints baseball game. Whether it's in stands behind home plate or on the grass in left field there is no bad place to watch! Published on May 27, 2015   Published by Visit St Paul 
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St. Paul Saints' new ballpark gets high marks for sustainability - 19 May 2015

The St. Paul Saints are billing brand-new CHS Field as the "Greenest Ballpark in America." And while they may get an argument or two from any number of stadiums — including the big-league ballyard at the other end of the Green Line — they make a good case. CHS Field will include solar and water systems and an aggressive recycling program.  When the Saints begin their season Thursday night in downtown St. Paul, they will play in a ballpark that collects rainwater from atop a nearby building to...
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Ecolab and Saints Partner on Green Efforts at CHS Field; Ecolab is an official sponsor of the “Greenest Ballpark in America” - 7 May 2015

CHS Field, home of the St. Paul Saints, was designed to be the “Greenest Ballpark in America,” with sustainability a key focus throughout construction. Ecolab Inc., the global leader in water, hygiene and energy technologies and services, signed on today as the founding partner of the ballpark’s environmentally responsible initiatives. Sustainability efforts at CHS field include recycling, solar power and water conservation and re-use. CHS Field will utilize recycling and composting to ensur...
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The funniest man in baseball is having the last laugh - 29 April 2015

Minor league promotions guru Mike Veeck has built a profitable empire of minor league baseball teams, including the St. Paul Saints. Mike Veeck has been called the funniest man in baseball. Veeck's slogan is "Fun is Good,'' and his teams host some of the most entertaining -- and outrageous -- promotions in all of sports. Who else would hire a dog or pig to deliver baseballs to the umpire or have mimes perform instant replays? Who else would lock fans out of the stadium to set an all-time attenda...
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Mike Veeck Preaches Fan First Fun for St. Paul Saints - 1 March 2015

Outside of players and managers, there are few names in baseball that are as recognizable as the name Veeck. It is a name that is on equal standing with such legendary baseball figures as George Steinbrenner, Ken Burns, and Bill James. Many recognize the name Bill Veeck as a Hall of Fame owner, but it is his son, Mike Veeck, that has taken his personal passion for the game and built the most highly successful independent league baseball team in North America, the St. Paul Saints. Mike’s father...
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The St. Paul Saints went marching out of Midway Stadium, marking end of an era - 29 August 2014

Three hours before game time at Midway Stadium on Thursday seemed to follow the same familiar ritual the St. Paul Saints have followed for the past 22 seasons as they prepared to face the Winnipeg Goldeyes. Players, arms crossed and talking, stood scattered around the tarp-covered field under an intermittent drizzle and dreary-gray skies. The first hint of barbecue smoke wafted from the nearby parking lot, signaling the arrival of the early die-hards, like the Miller family, who have been coming...
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Competing with the American living room - 29 April 2014

The Minnesota Vikings and the St. Paul Saints say they treasure their fans and each team says they have designed their new facilities with those fans in mind. So, how many bells and whistles does a diehard fan need, anyway? Plenty, apparently. And giving fans what they want isn’t cheap. In fact, amenities can surpass construction costs like labor and steel, according to Chris Allphin, Van Wagner Sports and Entertainment vice president for team and venue services. A concourse view of the pl...
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Prince “Mission Impossible” in St. Paul - 7 February 2014

It was the Fall of 1996. As I was showing the ballroom of the Saint Paul Hotel to a group of five people for a future wedding, I heard a voice call out, “John, John are you there?” Wearing a black baseball cap, Bill Murray walked into the promenade and, moments later, he and I stood face to face. Graciously he pardoned himself, and then asked, “Hey, John, could you help me with something?” The group I was escorting didn’t mind being interrupted by such a celebrity as Mr. Murray. Standing...
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What's It Like to Work for the Chicago White Sox? - 23 August 2013

William “Night Train” Veeck—known as “Train” to his friends—is the grandson of Baseball Hall of Famer Bill Veeck. Bill was a promoter of Major League Baseball and also had ownership interests in the Chicago White Sox, St. Louis Browns, and Cleveland Indians. I spoke with Train about his grandfather and his own work in baseball, working for the White Sox. What was it like growing up in a baseball family? Besides your grandfather, your father Mike has ownership interests in several mino...
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Lowertown Ballpark Update #1 - 12 June 2013

In this first in a series of regular updates, the City of Saint Paul takes you behind the scenes on construction of the Lowertown Regional Ballpark, the future home to the Saint Paul Saints, amateur and youth teams and other events. In this episode we'll learn about the architectural firm designing the facility, and the environmental clean up company readying the old Diamond Products factory for demolition.    Published on 12 June 2013  
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Night Train Veeck Carries on a Baseball Legacy on South Side - 11 June 2013

As crews power washed the concourse and upper decks at U.S. Cellular Field, William Night Train Veeck found a pair of dry seats, settled into the empty stadium and explained how the game day experience means absolutely everything. “The [team’s] performance helps. Icing on the cake. When it’s great, it’s great, and when the team is not doing so well, it really stands out that we control the full experience ... the amount of fun that fans have, which is the most important thing to me, the expe...
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St. Paul Saints keeping fun simple at Midway Stadium - 27 May 2013

    ST. PAUL — It’s a placid, mild Friday afternoon in the Twin Cities. The towns’ beloved but beleaguered Major League Baseball team is out of town, about to put the finishing touches on a 10-game losing streak in one-hit fashion. Spring’s final gasp wisps through the air on the east side of the Mississippi River. The hum of slowly mounting rush-hour traffic can be heard rising off the interchange of Highway 280 and Interstate 94. Here, in an industrial, r...
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Mike Veeck dusts off one of his father's old ideas to crowdsource the umpiring at a Saints game - 17 May 2013

The left-handed batter tried to check his swing in the first inning. In a reflex honed through thousands of innings behind the plate, Dwight Childs, a catcher for the St. Paul Saints of the independent American Association, pointed up the third-base line, appealing for a swinging strike call. But there was no umpire there — or at second, or at first or even behind the plate at Midway Stadium. The game’s final arbiter, a man in a flowing black robe that flapped in the breeze, stood with his arm...
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Mike Veeck talks about the St Paul Saints' new stadium in Lowertown - 14 May 2013

The location of a new professional sports stadium is critical to building support -- public and private, financial and emotional. Perhaps there's no better example than the new stadium for the St. Paul Saints, to be built in Lowertown -- a now trendy part of St. Paul. It's a unique location for a team that is equally out of the ordinary. Published on May 14, 2013.    Greater MSP Business Show  
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A Veeck is back working for the White Sox - 12 September 2012

Sunday was Grandparents' Day at U.S. Cellular Field. The person in charge of group sales for the event, according to a sign spotted at the ballpark, was one "Night Train Veeck." Was this some kind of gag? Is there such a person as a Night Train Veeck? And, if so, does it mean that a member of the legendary Veeck baseball family has once more been turned loose upon our fair city? A call to the number on the advertisement provided quick answers. “Train,” came the voice on the other end of the p...
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Saints are no angels; Edgy promos are part of the game for team's GM - 17 August 2012

Ever wonder who gets to approve the weird and often wonderful promotions at the St. Paul Saints games? That would be general manager Derek Sharrer, who gave the go-ahead for such edgy giveaways as the Larry Craig "bobblefoot" and the spinning bobblehead commemorating the Coleman-Franken recount. Such headline-grabbing promotions are as much a team effort as what takes place on the field at Midway Stadium, said Sharrer, who's in his eighth year as Saints' GM and executive vice president and 18th...
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Minor league Saints hosting night for atheists - 12 July 2012

For one day next month, the St. Paul Saints minor league baseball team will become the Aints. The Saints, known for off-the-wall promotions in the team’s 20-year history, will have a theme night on Aug. 10 titled “A Night of Unbelievable Fun,” sponsored by the Minnesota Atheists. While the team’s staff generates many of the Saints’ promotions and giveaways, several ideas come from outside sponsors. This promotion fell into the second category, said Saints general manger Derek Sharrer...
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Mike Veeck has shaped the St. Paul Saints in his own image - 2 May 2012

Every year, Mike Veeck, president and part owner of the Saints, waits for the crowds at the Baseball Hall of Fame to thin. He finds a bench with his wife, Libby, and stares up at the plaque facing them. The visage of Mike's father, Bill, looks down — his trademark grin emblazoned across the facade. "It's the place I feel closest to him," Mike says, his charcoal goatee turning up in a bittersweet smile. The plaque enumerates Bill's many accomplishments: World Series owner, renowned innovator, "c...
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Mike Veeck championing stadium for St. Paul Saints - 2 May 2012

St. Paul Saints' Midway Stadium is crumbling. Ask anyone on the team, and many lawmakers in the city and state Legislature, and it's the common refrain. "Midway's great, but it's time to move on," says Kevin Millar, former St. Paul Saint and World Series winner with the Boston Red Sox. Constructed in 1982, Midway Stadium, near Energy Park, was designed as a civic ballpark to be open to the public. It has since undergone two expansions, and currently seats over 6,000. Thirty years on, Midway reta...
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St. Paul Saints GM is always selling - 20 July 2011

Being general manager of the St. Paul Saints means never having to worry about finding something to do. When he's not fitting in a few hours of sleep, Derek Sharrer is selling Saints baseball. Like almost everyone who works for the St. Paul Saints, Derek Sharrer has one job title -- and countless jobs. The ticket-takers for the independent baseball team also work the phones for group sales and outfield advertising. The box office workers use the Yellow Pages for cold calls. All employees ...
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Getting in touch with Mike Veeck - one of Baseball's true legends - 15 May 2009

I’m obsessed with baseball. I mean, really obsessed. If I didn’t have a girlfriend, I would still be living in my mother’s house collecting baseball cards, playing fantasy baseball, and Tivo’ing every game I could. It’s really good that Katlyn’s here to keep that in check. Trust me, I know I’m a weirdo. And I’m okay with it. So for the past couple months it’s been eating me up inside that the President of the Charleston Riverdogs, Mike Veeck, lives in the same town as me. I mean, it’s...
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Saints bring replays to baseball - 19 June 2008

The St. Paul Saints announced today that replay will be available to umpires when they host the American Association's All-Star Game on July 22. The game will be televised regionally and umpires will have access to feeds from all seven cameras via a videophone carried in the crew chief’s pocket. They will be able to select which camera to view, and control the speed of playback. By putting the choice to go to replay in the hands of the umpires could keep delays to a minimum. Allowing them to re...
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Minor league baseball team tries out new gas-related promotion; Fort Myers links minor league baseball tickets to petrol price - 2 June 2008

Everyone knows that gas prices are out of control. This Monday, the average price for a gallon of regular gasoline in AAA's Fort Myers-Cape Coral survey area was $3.959, slightly below the state average of $3.961, and up from $3.672 a month ago. One year ago, the average price in the survey area checked in at $3.110 a gallon. The good news is that there may be some relief on the horizon. Gas prices have risen so high that they are now the standard by which minor league prices are measured. I...
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Mike Veeck says "Fun is Good" - 1 April 2005

Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.   Laugh if you want at Labor Day, when pregnant women get in free. Chuckle at the mascots running bases, the silly gags, the goofy promotions. That's exactly what Mike Veeck wants. One of minor league baseball's most successful ...
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The family values of Mike Veeck, the Prince of Baseball Promotion - 15 September 2003

Marilyn Monroe look-alikes, nuns giving back rubs to fans, cross-dressing dog mascots, death-to-disco night, Bill Murray leading a marching band, Elvis tributes...just another typical scene for the prince of baseball promotion, Mike Veeck. Peel back the zaniness and find constant innovation, no fear of failure, and an inherited calling. ( If the name Bill Veeck means anything to you, it brings to mind a wacky showman out of baseball's golden era. He was a guy who pulled wild stunts like sending...
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Veeck Still Treats Baseball As Game; Fans Are No. 1 When They Visit Minors' Saints - 23 June 1996

St. Paul Saints games in the independent Northern League, massage-giving nuns roam the stands and a tuxedo-clad pig delivers baseballs to umpires. They have had a ballpark seance in which fans tried to reach Thomas Edison but kept getting some guy named Joe. And one night they debuted Mime-O-Vision, where five mimes recreated close plays and got pelted with hot dogs. "We sold 26,000 hot dogs," Saints' co-owner Mike Veeck told the Los Angeles Times. "It was great." Veeck is the No. 1...
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Veeck His Name, Fun His Game; Bill's Son Mike Running Class A `Riot' In St. Paul - 27 June 1993

      ST. PAUL — The St. Paul Saints' first workout was being watched closely by the local media at Municipal Stadium-until club President Mike Veeck walked in. See Veeck? He's the guy dressed in the purple shirt and silk tie with baseball-team logos on it. Even in the minor leagues, Veeck doesn't look like your stereotypical baseball executive. Any resemblance between Veeck and some of the button-down major-league executives who run their clubs like corporations is mere coinci...
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Mike Veeck couldn't stay away - 5 May 1991

Jericho the Miracle Dog fetches foul balls. Fans behind the first-base dugout get their hair  and a blind radio announcer broadcasts from the press box. Visiting Municipal Stadium for a Florida State League game, you`d think Bill Veeck were still alive. Veeck died in 1986. But his willingness to try any promotion that would put people in the seats lives on in his son Mike, president of the Pompano Beach Class A team known as the Miracle. `My dad and I were great friends for a long time...
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Kiwi expat playing in the major leagues - 19 September 2015

Bart Campbell says he has never had a Jerry Maguire moment - but his company does own the building where Tom Cruise shouted that movie's most famous line.  "'Show me the money!' was filmed in our office in Newport Beach, California," says the New Zealand expat sports entrepreneur. Campbell was showing the money himself this week, when reporting his company's financial results in London. That company, TLA Worldwide, is in the business of athlete representation and sports marketing,...
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From humble beginnings - Storm boss used to hold stop-go signs in Manawatu, New Zealand - 27 May 2013

Bart Campbell has done rather well for a Palmerston North lad who held stop-go signs on the road for Higgins contractors. Now aged 42, Campbell heads a consortium which bought the NRL champions from News Ltd on Monday night. He is the son of former Palmerston North couple Terry and Nan Campbell, who are now working out of the Hilton Hotel in Taupo. As a lad, Bart had other menial jobs. Terry remembers him coming home from Noel Eales' horse-racing stables covered in hay on a daily basis. He atten...
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Olivet Announces Education Partnership with Chicago Cubs - 2 March 2016

Olivet Nazarene University today announced a new partnership with the Chicago Cubs, that makes Olivet the official education partner of the Cubs organization. Ben Zobrist, Cubs second baseman and a member of Olivet's class of 2004, will serve as the University's spokesperson. Zobrist is a 12 year veteran of Major League Baseball, World Series champion, and an alumnus of Olivet. As an ambassador for Olivet, Zobrist will appear in promotional assets for the partnership specifically focusing on the...
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Chicago Cubs tap Hermeling for sponsorships post - 24 September 2013

 Allen Hermeling will be a busy man in the Chicago Cubs office. The Cubs have hired him to be the team's new senior director of corporate sponsorships. In his new role Hermeling will lead the Cubs' corporate partnerships department and be responsible for generating new partnership opportunities while managing and maintaining existing partner relationships for the baseball organization. Hermeling will report to Colin Faulkner, Cubs vice president of sales and partnerships. Hermeling will play a ...
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Cubs nab Nationals exec to sell new Wrigley assets - 19 September 2013

The Chicago Cubs have poached the director of corporate partnerships from the Washington Nationals to lead sales and management of the glut of new inventory the team is likely to have in the coming years with its Wrigley Field renovation plan. Allen Hermeling, 33, who negotiated sponsorship deals for the Nationals for the past three seasons and held a similar role for the Washington Redskins before that, will report to Cubs Vice President of Sales and Partnerships Colin Faulkner a...
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MLB Press Release: Chicago Cubs welcome Allen Hermeling - 19 September 2013

 The Chicago Cubs have hired Allen Hermeling as senior director, Corporate Partnerships, reporting to Colin Faulkner, vice president, Sales and Partnerships. Allen serves as the functional leader of the Corporate Partnerships department and is responsible for generating new partnership opportunities while managing and maintaining existing partner relationships for the organization. Allen will lead a growing team of associates in account management, new business, sales planning and activation. A...
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Kansas City Royals Fans Save Puppy Left in Hot Car for Hours - 23 June 2016

When Michael Warner heard a yelp, he knew something wasn't right. Leaving Sunday's Kansas City Royals baseball game early, Warner and his family heard the screams coming from the parking lot at Kauffman Stadium, according to the Kansas City Star. When they finally located the car from which the panicked shrieks were coming, the family realized it was a young puppy, trapped in the sweltering vehicle. “First I was like, there better not be a baby in a car. I walked over and started looking throu...
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BALLPARKS HIT HOME RUN NUMBERS DURING WORLD SERIES; AT&T Park and Kauffman Stadium adapt for World Series crowds - November 11, 2014

The San Francisco Giants were making their third World Series appearance in the last five years. The Kansas City Royals were saying hello to the World Series for the first time since 1985. When it was over after seven scintillating games and the playoff-prolific Giants escaped the playoff-neophyte Royals, one thing was certain: fans at both San Francisco’s AT&T Park and Kansas City’s Kauffman Stadium had the experience of a lifetime, and the venues were the recipients of the additional exp...
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Major League Baseball, Budweiser and TEAM Coalition Encouraged Fans to be a Good Sport At the 2014 MLB World Series - 22 October 2014

As the Kansas City Royals and the San Francisco Giants took the field in Game One of the 2014 World Series®, Stephen Stras was able to watch the exciting contest in person at Kauffman Stadium. Mr. Stras and his guest were treated to the game as a thank you for being responsible fans. He was selected as one of the two grand prize winners of the League-wide "Responsibility Has Its Rewards" Sweepstakes for designated drivers. Mr. Stras, a Royals fan from Overland Park, was randomly chosen from amon...
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Kansas City Royals To Host Peanut-Free Events For People With Allergies - 25 April 2014

The Kansas City Royals said on Thursday that they would offer special events at select games for those with severe peanut allergies. The announcement was a victory for Janna Miller of Knob Noster, Mo. In March, Miller started a Facebook group to encourage allergy-sensitive events at Royals games after noticing none listed on this season’s schedule. Her son, Weston, was diagnosed with a severe peanut allergy when he was three. Weston, who is now 10, had been to peanut-free events at Royals games...
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Food Allergy: Connect, Share, Thrive (KC) - Get the Royal Treatment at Kauffman Stadium - Undated

Hey all you baseball fans, get ready for a night at the K.  As you may have heard on  KSHB, the Kansas City Royals are offering a peanut controlled suite for families who are dealing with food allergies.  It was my privilege to be invited to take a sneak peak at this exclusive offering so that I might share it with you.  Here’s what you can expect: You will come to Gate C where you will enter the handsome lobby and be greeted by a Royals employee. A Royals Guest Services Representative  ...
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