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Western Bulldogs partner with Mercedes-Benz Vans Australia - 4 May 2017

In a major off-field coup, the Western Bulldogs have announced a ground-breaking three-year partnership with global automotive manufacturer, Mercedes-Benz Vans Australia. It is the first time the Bulldogs have aligned with an automotive manufacturer, and the first partnership with a major sporting club for Mercedes-Benz Vans Australia. As principal partner for the 2018 season and beyond, the Mercedes Benz-Vans logo will feature on the back of the Bulldogs’ AFL guernsey, with Mission Foods remai...
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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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Grog police called in as SCG fans embrace bar ordering app AirService - 21 March 2016

Dominic Bressan shut down a bar at the Sydney Cricket Ground in February, and the co-founder of mobile ordering app AirService is proud of it. AirService, which raised $1.5 million in seed capital last September, had been selected by the SCG Trust and its in-stadium mobile app provider, US-based FanThreeSixty, to trial its food-and-beverage ordering plug-in at the Sydney Sevens rugby event. "They'd had problems with the previous app, the notifications didn't work too well an...
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Etihad Stadium chief Paul Sergeant resigns - 23 February 2016

THE man who brought Ultimate Fighting Championship to Melbourne has resigned as Etihad Stadium chief executive just weeks before the start of the AFL season. Englishman Paul Sergeant yesterday told staff he was leaving the post after more than three years in the job but did not give a clear reason for his departure. Stadium management ­denied he had tendered his ­resignation because of a scandal. An insider suggested the move was more likely linked to him “not being enough of ...
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CiscoLive: 'Stadium Vision' world first for Melbourne's Etihad Stadium - 19 March 2015

Cisco's new Stadium Vision is a high density in-stadium Wi-Fi combined with IPTV, designed to compete with broadcast TV due to the decline in live audience attendance at events. StadiumVision 4.0 is making its debut at Allianz stadium, and Etihad, which will see a more extensible and modular version of its end-to-end, HD IPTV (up to 4K resolution) solution, enabling broader, richer, content as part of its focus on the Internet of Things (IoT) in sports and entertainment venues through its Cisco...
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Allphones Arena CEO, Paul Sergeant off to Melbourne's Etihad Stadium - 4 July 2012

The man who once ran Millennium Stadium in Wales, Paul Sergeant, will replace retiring Etihad Stadium chief executive Ian Collins. Collins, the AFL’s former football operations manager, left the League 12 years ago to become boss of the new stadium. He announced his plans to depart earlier this year. Sergeant is currently the boss of Sydney’s Allphones Arena, he’s also worked at London’s Wembley Stadium and Brisbane’s Suncorp Stadium. “It is a new challenge for me and I am looking forwa...
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Players' Voice (Lee Spurr) - 5 May 2017

I was not drafted until the age of 24 and for a long time I thought that I was at a disadvantage and would not be able to make the most out of the personal development platform the AFL can provide. However, I quickly discovered that the opportunities are there for those willing to step outside what is comfortable and challenge yourself to grow. These pathways can also lead to facilitating involvement in passions you may have. Outside of football and long before my AFL career began, cancer a...
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Nick Dal Santo empathises with Jordan Lewis playing against Hawthorn, his old team for first time - 4 May 2017

  2   Ahead of his first match against Hawthorn, I sympathise with Jordan Lewis. Without putting words into Jordan’s mouth, I don’t think he’d get much enjoyment out of seeing his old side go through what they’re going through at the moment but unfortunately for him, his job is to beat them this weekend. He’s professional enough and has been around long enough to know that he’s got a job to do and the Demons are fighting for a top eight position, so that’s his primary rol...
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Players' Voice (Aaron Black) - 27 April 2017

It was late in the trade period when the Geelong opportunity came about. I’d come off a frustrating last two years at North where I only managed three games across that time, and I had another year to run on my contract, so I thought it’d be good to look elsewhere and get a chance. In the end, it was an easy decision for me and I jumped on it. The environment really suited me and thankfully my interview went well and the trade went through. At the time, there was talk of Shane Kersten and Na...
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Social Media MVP, Round 5 - 26 April 2017

While the Cats, Tigers and Crows stay undefeated for the fifth straight week, the Crows continue to fill the Social Media MVP leaderboard, while an injured Eagle receives his first votes for season 2017. Honourable mentions:  Before Rory Atkins became the new Slim Shady, he was busy watching a successful animated film. Considering Sid sort of has blonde fur, is it a stretch to assume that's where Atkins got his inspiration from for his new hairstyle? Because a teammate thinks there's a res...
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Jack an off-field Darling - 20 April 2017

PLAYERS CARE Players like Jack Darling are hard to come by. Athletic and agile key position forwards are rare but the West Coast big man has also shown a personal quality the majority of the footy world wouldn’t be aware of. Darling’s a Ronald McDonald House ambassador, which isn’t new information, but what’s come to light is his passion for helping out those in need. “I’d like to think I’d still be doing something like this even if I wasn’t a footballer,” Da...
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Mitch Hahn remembers: Getting Drafted with Bob Murphy - 20 April 2017

Mitch Hahn was drafted by the Western Bulldogs in 1999 and went on to play 181 games in 11 seasons. He shares his thoughts exclusively to Aflplayers.com.au about getting drafted with Bob Murphy and watching him grow into a leader in the lead up to his 300th game. I knew absolutely nothing about Bob Murphy when we were first drafted to the Bulldogs in 1999. It was a great draft crop to enter the club with, as Bob, Daniel Giansiracusa, Lindsay Gilbee, Ryan Hargrave, Patrick Bowden, myself and Pa...
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Players' Voice (Jarrod Pickett) - 19 April 2017

I really like living in Melbourne and one of the great aspects about it is that it’s a football state. It’s the home of footy. It’d be fair to say that I’m footy nut. I always sit on the couch on a Friday night and watch the games, which my partner isn’t always the biggest fan of. There are certain players that I love to watch like Eddie Betts and Cyril Rioli who I can’t get enough of. Melbourne reminds me a little bit of Perth actually. Sydney was always a little too fast-paced for me...
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Micheal Barlow's OUT OF BOUNDS podcast (:Episode 5 : Matthew Pavlich) - 17 April 2017

In season 2017, Aflplayers.com.au will showcase Michael Barlow’s ‘Out of Bounds’ podcast. The new Gold Coast Suns recruit has worked tirelessly to take listeners behind the scenes and into the life of an AFL player. Each week, Barlow will have a relaxed conversation with a current AFL footballer or key stakeholder and discuss the football landscape, and their busy lives outside of the AFL microscope. In the fifth installment, Barlow chats to his former teammate and AFLPA President, Matthew ...
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Social Media MVP (Round 4) - 18 April 2017

The Crows are flying on the field and they were equally dominant in the Social Media MVP for Round 4. Honourable mentions: Steve Johnson has spent a long time playing at the elite level — 16 years in fact — so it's little wonder his son Archie, after watching his father play for four of them, thought everyone gets their chance on the screen.  It seems Heath Shaw has a bit of time on his hands. After comparing his GWS teammates to The Simpson's and Harry Potter characters, his third instal...
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Players' Voice (Andy Otten) - 12 April 2017

It had been 960 days between drinks for me. Playing in Round 1 this year broke a streak that at times looked like it would stay that way forever. You couldn’t wipe the smile off my face when Pykey finally told me I was playing. Surrounded by friends, family and my fiancé, our first game for the season against GWS would ultimately close the chapters of the last two and a half years. It hasn’t been an easy ride, I was told by a close mentor Allan Stewart in my first year at the club that my ca...
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Indigenous Advisory Board's open letter to the football community - 11 April 2017

To the football community ...  How long must we put up with this? Racial vilification has been a part of our game for too long. That both Eddie and Patrick were abused because of the colour of their skin is absolutely unacceptable and we, as the AFL Players’ Indigenous Advisory Board, have had enough. These are more than just words and the impact these slurs have on the player, their family, their children and their community is profound. Despite the amazing work done in the community by o...
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Social Media MVP (Round 3) - 10 April 2017

Upsets, wet weather footy and a few undefeated teams continuing their run highlighted the week, but off the field the Social Media MVP leaderboard is as tight as it gets after Round 3.  Honourable mentions:  Adelaide look to be racing towards September and their pocket-rocket Charlie Cameron is no exception. He's a rare talent on the field and the same goes with his taste in music after wishing an American country music band was touring South Australia. That was interesting enough, except the ...
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Players' Voice (Joel Hamling) - 5 April 2017

  6Share   The decision to leave the Bulldogs and head to the Dockers was really down to one thing. With my dad being sick, it was a family decision. I’d been in Victoria for five years and really enjoyed that opportunity, but the chance to come back home was too good to refuse. To be in Perth is great, it’s brilliant to be around the family again. It was one of the hardest decisions I’ve ever made in my life. I’m a loyal person and I love all of my old teammates and coaches ...
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Max takes you inside the Gawn Cafe - 4 April 2017

Max Gawn is regarded as one of the hardest nuts in the competition, so with that in mind, it’s a seamless fit for the ruckman to be aligned with Almonds Australia and become a ‘Hard Nut’ ambassador in an exciting campaign with the AFL Players’ Association that showcases football’s hardest nuts, and their inspiration. In the video above, Gawn takes you inside the ‘Gawn Cafe’ where teammates Sam Frost and Lachlan Filipovic have gathered to get a taste of his almond-based smoothie...
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Social Media MVP (Round 2) - 3 April 2017

Round 2 featured plenty of high-flying marks and close finishes but there was some high quality insight off the field as the Social Media MVP rolled around for the second week of the season. Honourable mentions: Last week we saw a different side of the Dangerwood combination and they're still as close as ever. Similar to their mannerisms on the field, when one needs a hand off the field they can always count on the other to deliver a few home truths.   Having a young draftee move in wi...
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The best of the MoleMap series - 30 March 2017

    The AFL Players’ Association teamed up with MoleMap throughout summer to spread the message of skin checks within the Australian lifestyle. As part of the series, AFL players Andrew Mackie and Tom Lonergan, Daisy Pearce and Mel Hickey and Luke Breust and Isaac Smith described their football journeys — most of which involved being outdoors and playing sport from an early age. With two out of three Australians getting skin cancer in their lifetime, early detection is vital and can save...
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Players' Voice (Mason Cox) - 29 March 2017

When I first came to Australia I didn’t know anything about the country except Sydney had a famous Opera House and one of the Seven Wonders was off the coast of Queensland. That was as far as my knowledge went. Now that I have resided in Australia for just over two years, I have had the opportunity to do some amazing travels throughout this diverse continent. From short getaways around Victoria to massive road trips from Broome to Perth, I have tried to make the most of my time in this beauti...
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AFLW's golden girl joins elite club - 28 March 2017

Adelaide Crows co-captain Erin Phillips has claimed almost every award available in the inaugural AFLW season. The 31-year-old returns to her basketball commitments with a premiership, a best on ground medal in the Grand Final, the AFLW Players’ MVP Award, All-Australian selection, Goal of the Year and the AFLW best and fairest. After receiving the two major awards for the best player in the competition in consecutive days, Phillips sits alongside the likes of Patrick Dang...
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Social Media MVP, Round 1 - 28 March 2017

With the footy season in full swing, it's time to delve into the first Social Media MVP for 2017.   Homourable mentions: There are few who have transitioned as seamlessly into the media as our very own Matthew Pavlich.But if you think his former teammates haven't noticed his presence in the media since retiring, think again.       Melbourne ruckman Max Gawn is already one of the game's best characters...   But even this effort while watching Collingwood play the Western Bulldogs on F...
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Brown: The opportunity to re-invent myself - 23 March 2017

It was mid-September when I made up my mind that I wouldn’t remain at Collingwood. I had a few chats to Bucks and he and the club were amazing throughout the entire process. They respected whatever decision I made and Bucks said that I had earned that right. I went away on a belated honeymoon with my wife and we had some alone time to think things through in a bit more detail. By the time we got back and I’d made contact with a few people I became confident in my decision to find another cl...
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AFLW players show they care - 19 March 2017

AFLW players from across the country have donated a portion of their football payments to beyondblue through AFL Players’ Association charity program AFL Players Care. A total of $5425 was donated to beyondblue to help support people affected by depression, anxiety and suicide, after players contributed $25 each for the season – a pro rata amount based on the AFL Players donations made by male players. beyondblue was elected AFLW players’ charity of choice via vote by the wider pl...
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Sabrina: Why I've joined The Line - 2 February 2017

When I started playing football at the age of 12, even though it wasn’t that long ago, it was still rare for a female to play alongside the boys. For the two years I lined-up next and against them, boys were often taken aback by seeing a female running, kicking and tackling on the same field. I suspect their initial reaction came from a fear of hurting me but I am sure they often left the field or training track with a completely different view. When I hear that one in four young people ag...
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It's Easy To Take Your Career For Granted: Grimes - 18 Janaury 2017

As 2016 progressed, I knew the writing was on the wall. I needed a big season but even though my body felt better than it had in years, I spent the majority of the year in the VFL — which is never a good sign as a senior player. My response was to put absolutely everything into my footy to give me the best chance to remain on the list or continue my career elsewhere. The club was also honest with me. While they didn’t tell me they were going to de-list me in July, it didn’t come as...
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Pearce, Hickey Talk Footy & Their Rise In Fame - 16 January 2017

Before they were Melbourne’s marquee players, Daisy Pearce and Melissa Hickey were knockabout country girls with enormous football talent. Presented by MoleMap, Pearce and Hickey gather on a muggy Melbourne day to share their early memories with football, their first experiences with each other and their rise in popularity ahead of the inaugural AFLW season. Click here to see Part 1 of MoleMap’s series with Andrew Mackie and Tom Lonergan MoleMap is an organisation raisin...
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Simpkin & Brodie: Rivals, Friends & Draftees - 12 January 2017

When an opposition player landed on Jy Simpkin following a tackle in the first game of his high school footy season, he thought his chances of being drafted were slim to none. In what is supposed to be the most important year for future draftees, Simpkin broke his leg and also tore a ligament, ending his year before he could show recruiters what he could do. Simpkin was pessimistic about his draft chances and was forced to come to terms with relying on his previous work as he entered one of th...
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AFL kicks goals for multicultural Australia - 24 November 2009

AFL kicks goals for multicultural Australia   Nick Hatzoglou talks to Neos Kosmos about the AFL's Multicultural Program and its work in extending aussie rules to culturally diverse communities. 5         1 vote Select rating Cancel rating Poor Okay Good Great Awesome Cancel rating Poor Okay Good Great Awesome Your rating: None Nick Hatzoglou with future Greek AFL s...
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How SportsHosts turns tourists into travellers - 15 November 2016

 A promotional video by SportsHosts targetting travellors. SportsHosts was born out of a desire to build connections with people around the world. At its simplest - we connect travellers with locals to see sport on a global scale. Published on  15 November, 2016
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SportsHosting provides a unforgettable experience for both traveller Wayne and Melbourne local Trevor - 15 November 2016

Wayne (from Taiwan) had been in town for less than a week before he spent an unforgettable day with Melbourne local Trevor. going onto to the ground to watch the players run out.  Published on Nov 15, 2016    
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Maya & Luisa promise to sportshost their Melbournian sportshost Molly back in Columbia - 15 November 2016

It can be really tough to meet locals if you're studying overseas and Maya & Luisa had been in Melbourne for a few months without really meeting any locals. They had a great day with Molly and a e keen to return the favour. Published on Nov 15, 2016   r
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mrblairhughes - 2016 NRL and AFL Grand Final Fan Engagement Overview - 26 September 2016

    It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively. With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a...
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Three funny Melbourne girls sportshost a group of international travellers to their first AFL game - Aug 28, 2016

See Melbourne like a local. Three funny Melbourne girls take a group of international travellers to their first ever Australian Rules Football game (AFL) to see Collingwood beat Carlton at the iconic Melbourne Cricket Ground (MCG). Before the game the crew had a few drinks at the famous Corner Hotel (a Melbourne institution) and after the game they went to a great night time bar, the "Posty".  Published on Aug 28, 2016  
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Two Mellbourians sportshost 4 cool Columbians - 28 August 2016

Two Melbournian locals take four cool Colombians to see their first ever Australian Rules Football Game (AFL) supporting the Collingwood Football Club at the iconic Melbourne Cricket Ground (MCG). Before heading to the game they share a few drinks at Transit Lounge Rooftop bar and after the game head to a small cool bar in one of Melbourne's hidden lane ways Published on Aug 28, 2016  
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French, German & English travellers are sportshosted in Melbourne ( a few drinks and then an AFL game - 29 August 2016

French, German & English travellers meet locals in Melbourne to see their first ever Australian Rules Football game. Before heading off to the match they meet and have a few drinks at the Saint and Rouge. The SportsHosts Project is a social trial designed to connect travellers to locals to see sports globally.  29 August 2016  
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Andrew Fagan talks about life as Crows CEO - 1 April 2016

Andrew Fagan halts mid-sentence as he recalls the days following the death of Adelaide coach Phil Walsh last July. He is remembering the thousands who gathered just below his first floor office at Crows’ headquarters to leave a tribute — a footy, maybe an old jumper, a note — to mourn the loss of a man most of them had never met. “I just got tingles speaking about it,’’ he confesses. To Fagan, the reaction to Walsh’s tragic killing was an indication of just how deep the roots of football...
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"Sons of the West" Graduation - Channel Nine News Melbourne Feature

Published on Aug 27, 2014 Watch the Channel Nine News Melbourne feature on the 'Sons of the West' Men's Health Program Graduation that was held at Victoria University Whitten Oval, where successful participants were presented guernseys by program ambassadors to mark their successful completion of the 12-week program. Published on 27 August 2014
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Sons of the West flock to Health Expo

The Western Bulldogs' men's health program is recruiting members! The Sons of the West gathered at Victoria University Whitten Oval for a health expo and we spoke to program ambassadors Doug Hawkins and Steve Kretiuk about the importance of men's health in the Western region.. Published on May 27, 2014 The Western Bulldogs' men's health program is recruiting members! The Sons of the West gathered at Victoria University Whitten Oval for a health expo and we spoke to program ambassadors D...
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Western Bulldogs launch 'Sons of the West' mens health programme

BulldogsTV was on hand as the Western Bulldogs today launched Sons of the West, a $1.2 million men's health initiative developed in alliance with the Liverpool FC Foundation " the community arm of English Premier League powerhouse, Liverpool FC (LFC). AFL CEO Andrew Demetriou, media identities Luke Darcy and Gerard Healy, celebrity chef Shane Delia and past players Doug Hawkins, Brad Johnson, Steve Kretiuk, Scott West and Tony Liberatore. Published on May 8, 2014 - Western Bulldogs
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Western Bulldogs back Sons of the West wellness program

The Western Bulldogs, Victoria University and Maribyrnong City Council have partnered up to launch the ‘Sons of the West’ male health program – which aims to change men’s physical activity programs in Melbourne’s Western Suburbs. The free program aims to promote healthier lifestyles and improved health for men aged 18 years and over living and working in Melbourne’s West
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