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How Sydney Cricket and Sports Ground Trust is getting a grip on fan engagement - 9 November 2016

Sporting venue owner shares how it is harnessing a wealth of digital data combined with consumer insight to improve loyalty. Over the past two years, the Sydney Cricket and Sports Ground Trust (SCG Trust) has been building what is touted as the southern hemisphere’s first fully connected stadium, providing a unique and integrated fan experience for its members and visitors. In 2014, the group struck a five-year partnership with FanThreeSixty (formerly Sporting Innovations) and adopted the US...
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FanCam brings user-generated content right to fans’ smart phones - 15 April 2016

Collaboration between Sony Ci and FanThreeSixty technologies enhance the fan experience at sporting events while generating better understanding of fan behaviors FanThreeSixty is giving sports fans a better mobile entertainment experience and helping teams and venues build stronger relationships with their fans, through its newest mobile feature, FanCam. Leveraging Sony Ci cloud-hosted technology, FanCam allows registered users of a team or venue’s mobile application to take pictures using ...
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Llanelli Scarlets appoint Paul Sergeant as new CEO -12 June 2009

The Scarlets have revealed that former Millennium Stadium chief executive has been appointed as their new CEO. Sergeant held the same position at Cardiff’s Millennium Stadium for three and a half years until 2006 before taking over as general manager of the Suncorp Stadium based in Brisbane. During his time in Cardiff he was recognised with an OBE for services to business. Sergeant said: “It’s a great honour and thrill for me to be joining the Scarlets at such an exciting point...
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European exec is Suncorp Stadium's new General Manager - 1 February 2007

A leading European executive has been named as the new general manager of Brisbane's Suncorp Stadium. Paul Sergeant, 45, is the former chief executive of one of the world's premier venues, the 74,500 seat Millennium Stadium in Wales. Mr Sergeant has overseen 3,000 major events during his long career in sport and event management. He is also a former member of Wembley Stadium's executive board. Suncorp Stadium chief executive Geoff Donaghy described Mr Sergeant as a "global industry leader". He...
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All Blacks vs. Ireland, Eagles vs. Maori ABs Confirmed - 16 February 2016

U.S.A. Rugby has confirmed that the All Blacks will take on Ireland at Soldier Field in Chicago on November 5th. At the same time a fixture between the Maori All Blacks and the Eagles has been confirmed for the day before at Toyota Park. The event is being called "The Rugby Weekend. Ryan Crotty from the All Blacks and Tommy Bowe from Ireland, as well as Padraig Power from the IRFU, Nigel Cass from the NZRU, Nigel Melville from U.S.A. Rugby, and Bart Campbell from TLA Worldwide attended a press c...
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Kiwi expat playing in the major leagues - 19 September 2015

Bart Campbell says he has never had a Jerry Maguire moment - but his company does own the building where Tom Cruise shouted that movie's most famous line.  "'Show me the money!' was filmed in our office in Newport Beach, California," says the New Zealand expat sports entrepreneur. Campbell was showing the money himself this week, when reporting his company's financial results in London. That company, TLA Worldwide, is in the business of athlete representation and sports marketing,...
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Melbourne Heart on verge of $12m takeover headed by New Zealand entrepreneur Bart Campbell - 27 December 2013

MELBOURNE Heart is on the verge of being sold for $12 million to a consortium led by New Zealand entrepreneur Bart Campbell. The Courier-Mail believes that the consortium has submitted an offer which has been accepted by the Heart's board, with the two parties now ironing out the finer details. It is believed that the new proposal includes a 100 per cent takeover of the Heart and could be concluded in January, in what would comfortably eclipse any previous sale of an A-League club. Discussi...
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New Storm owner is on the money - 9 June 2013

Few people have heard of new Melbourne Storm owner Bart Campbell. David Long sought out the mysterious Kiwi entrepreneur. For a man who now owns the NRL's most successful club franchise, whose company manages All Blacks superstars Richie McCaw and Dan Carter, and who routinely sniffs rarefied air at elite corporate events while rubbing shoulders with all sorts of powerful figures, Bart Campbell's sporting career began in innocuous circumstances. He decided to do his brother-in-law a ...
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From humble beginnings - Storm boss used to hold stop-go signs in Manawatu, New Zealand - 27 May 2013

Bart Campbell has done rather well for a Palmerston North lad who held stop-go signs on the road for Higgins contractors. Now aged 42, Campbell heads a consortium which bought the NRL champions from News Ltd on Monday night. He is the son of former Palmerston North couple Terry and Nan Campbell, who are now working out of the Hilton Hotel in Taupo. As a lad, Bart had other menial jobs. Terry remembers him coming home from Noel Eales' horse-racing stables covered in hay on a daily basis. He atten...
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Essentially and RFU bring Christchurch fundraiser to Twickenham - 15 March 2011

Tickets go on sale today for the Investec Super 15 match between the Crusaders and Sharks to be held at Twickenham Stadium on 27th March 2011 at 4pm. The community of Christchurch was badly affected by last month’s earthquake and this fixture, which is being event managed by Essentially, forms the centrepiece of fundraising by the Red Cross which aims to raise over £1 million for the Earthquake Appeal. Christchurch is the home of the Crusaders and the earthquake left their AMI stadium dam...
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Showing rugby players the money - 22 February 2005

There’s little delay between the question and Bart Campbell’s emphatic reply. Which comes as little surprise, because it’s likely he’s had the same question asked countless times. or the record, Bart Campbell is not Jerry Maguire. While Tom Cruise’s well-known charismatic sports agent character does bear some resemblance to the business Campbell is involved with, he’s quick to dismiss any notion of being like Maguire. "Certain parts of the movie are accurate. Tom was well scripted and the ...
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Andrew Fagan talks about life as Crows CEO - 1 April 2016

Andrew Fagan halts mid-sentence as he recalls the days following the death of Adelaide coach Phil Walsh last July. He is remembering the thousands who gathered just below his first floor office at Crows’ headquarters to leave a tribute — a footy, maybe an old jumper, a note — to mourn the loss of a man most of them had never met. “I just got tingles speaking about it,’’ he confesses. To Fagan, the reaction to Walsh’s tragic killing was an indication of just how deep the roots of football...
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